Exhibitors Herald (Dec 1923 - Mar 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1923 - Mar 1924
Publisher:
Chicago, Exhibitors Herald Co.
Volume:
Exhibitors Herald (Dec 1923-Mar 1924)
Leaf #:
0001247
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March S. 1924 EXHIBITORS HERALD 61 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright, 19 24 This is the original exhibitors' reports department. established October 14, 1916. Beware of cheap. misleading imitations. "What the Picture Did for Me" is the one genuine source of exhibitor written box office information. Address ; "What the Picture Did for Me," EXHIBITORS HERALD, 407 South Dear born Street, Chicago, III. Associated Exhibitors Foolisli Parents, wiih a special cast. — A lair program offering, but our i)atrons do nut care fur British-made pictures. Six i-eels. — Henry W. Gauding, Lincoln theatre, Pittsburch. Pa. — Neighborhood patronage. David Copperfield, wiin a special cast. — Ky playing this in conjunction with the schools and laying stress on the prizes Associated Exhibitors offer, we did a very nice business. The picture is very good of its kind, but it will not please everyone. Sonic said good, some paid not much. The foreign actors did not help any. Seven reels. — Star theatre. Humble, T.-x. — General patronage. Why Worry? with Harold I-.loyd. — Cannot understand why we failed to ilo bu.slness on this picture If we took in as much as tlie salesman said we would the price would have been still too much. We paid good money and got a portion of the feature. Six reels.— Ashworth & Bartels, Federal theatre, Denver, Colo. — Neighborhood patr<inage. Why Worry? with Harold I-.loyd. — We cunsifler lliis as good a picture as "Safety Last." ]f you have not played either one of them, b'lok them and boost them. Six reels. — W. T. Waugh, Empress tlieatre, Grundy Center, Iowa. — Small town patronage. Why Worry? with Harold Lloyd. ^Did less business on this than any of the Lloyds. Bad weather and bad roads. Pretty fair comedy. Six reels. — Olen Reynolds. Pearl theatre. Hymera, Ind. — Small town patron Why Worry? with Harold Lluyd.^Did not do as good on this as on "Safety Last" or "Dr. Jack." Picture pi'etty good, but if the giant was out of it it would be no picture. Some guy. Lloyd a good bet for us. — -■\''. E. Sager, Southern theatre, Akron. I )hio. — General patronage. Harbor Ughts, with Tom Moore. — This i)ii-ture did not live up to .the boosting of the press book by any mt^ans. Did not draw an average house and failed to please those who did come. Five reels.— Hugh G. Martin, American theatre, Columbus. Ga. — General patronage. Harbor Ziights, with Tom Moore. — Just another sea (or near sea) English picture. Print only fair. Five reels. — Needham & -Mattingly. DeLuxe theatre. Moline, Kan. — Neighborhood patronage. When the Devil Drives, with Leah Baird. — Good program picture \\'itli a good lesson. Six reels. — E, A. Armistead, Lyric theatre, Kasley. S. C— General patrona;re. When the Devil Drives, with Leah Baird. — This is a good jirogram hut not a special by any iiit-ans. Be sure that you don't raise your prices on this one. — A. Mitchell. Dixie theatre, Russell ville. Ky. — General patronage. Breaking Home Ties, with a special cast. A daTid> Sunday pictuie and a real entertainmi nt fi-r people who like to take something home with them. — Chas, Hyde. Grand theatre. Pierre, S. D. — General patronage. Silas Mamer, with a special cast. — Not niiii-h of :i pirtur.. T paid a special price I Up to Date I I Reports in | I Tnis Issue f I Among the new pictures re g i ported this week are: j 1 Daddies | i Foousii Pakent.s m 1 HoosiER Schoolmaster. The g 1 HooDMAN Blind H I Jack o' Clubs | B Ladies To Board | I Love Bandit, The 1 I Man From Wyoming. The § i Name The Man 1 ■ Not a Drl'm Was Heard i i Old Fool. The § 1 Puritan Passions J 1 You Can't Get Awav With It 1 IniiiBiiiMiiniiiiiiiiiiiiiiiiiiiiiiiiiMiiiiin for this and got stung. About 1.500 feet of this was missing:. I>ay off this one. Five reels. — P. G. I-Ield. Sterling theatre, Fairmont. Neb. — Neighboi-hood patronage. A Pasteboard Crown, with a special cast. — Nut nnich to this one. Six reels. — E. A. Armistead, Lyric theatre, Easley, S. C. — General patronage. F. B. O. The Mail Man, with llalph Li-wis.— Good picture and well liked. Seven reels. — G. Strasser Sons, Emblem theatre. Buffalo, N. Y. — General patronage. The Mail Man, witli Ralph Lewis. — A good picturf. L^id not draw as well as the other three by the same star. Used Christmas Eve and Christmas to light business. Seven reels. — E. Behrndt, Cozy theatre. Cambridi;.-, Minn. — Small town patronage. Tlie Pair Cheat, witli a special cast. — Pretty fair story. I^hotography poor, print dark, but good. — E. W. McClelland, Wrex theatre, Gilman City, Mo. — General patronage. Breaking* Into Society, with Bull Montana.— Wv call this a crackerjack comedydrama. Tliere are a couple of scenes which might well have been omitted, but on the whole it pleased. Five reels. — Sun theatre, OothenliiMg, N'cb, — Gi-neral patronage. Human Wreckag'e, with Mrs. Wallace Reid.--I>id good I>usiness for two nights. Had plenty of boostt-rs. Good comments. Seven reels. — Sun tlu-atre. Gothenburg, Neb. — General patronage Human Wreckage, with Mrs. Wallace Keid. — This is one picture whicli I have been very proud of, through the publicity it has given our theatre in running; good, clean, uplifting pictures. People who have had more or less to say about pictures were very glad to recommend this and the box office proved it. We paid a big price but came out just fine and hope all small town exhibitors will run the picture for the prestige it adds to their theatre. — Mildred 1. Cleland, Bijou theatre. Kaukauna, Wis.— Neighborhood patronage. Human Wreckag'e, Wi th M i-s. Wallace Ueid. — I'lay this by all means. It did the business for us. Rental is high Init it is a good drawing card. — Paul B. Hoffman, Legion theatre. Hrdyrood. Kan. — ^mall town patronage. Human Wreckag'e, w ith Mrs. Wallace Reid.^A good picture for its kind, but failed to get the business for me after considerable advertising. Paid too much money. Barely took in film rental. Might be better drawing card in larger cities. Eight reels. — Raymond Pfeiffer, Princess the'atrt^" Chilton. Wis. — Small town patronage. Human Wreckag'e, with airs. Wallace Reid.— This went over big here, due to the big advertising it has received in the cities. Eight reels. — James Haworth, Ilo Ilo thtatre, Cumberland. B. C.. Can. — Small town patronage. Crashing" Throug-h, with Harry Carey. — Fair picture, which did nothing for us. Six reels. — Sun theatre, Gothenburg, Neb. — General patronage. Crashing* Throng'h, with Harry Carey. — I found thi.s very satisfactory. Carey is a favorite here, especially where he plays in real Westerns. Six reels. — P. R. Meierbach tol. Elysian theatre, Elysian. Minn. — General patronage. Desert Driven, with Harry Carey. ^ — A good Carey picture. Print pretty good. Ran this with "Fighting Blood" and it went over in good shape. ^Paut B. Hoffman. Leirion theatre. HoUrood. Kan.— Small town patronage. Desert Driven, with Harry Carey. — Best thing Carey has made for F. B. O. Not as good as he used to do for Universal, but pleased majority. Five reels. — S. G. Ihde, Photoplay theatre. Ashland. Kan. — Small town patronage. The Snowshoe Trail, with Jane Novak. — Worst faked one we have seen. Not worth playing. Six reels. — Sun theatre, Gothenburg, Neb,— General patronage. The Snowshoe Trail, with Jane Novak. — Good snow picture. Will satisfy.— Frank E. Lee. Lee's theatre, Three Oaks, Mich. — General patronage. The Snowshoe Trail, with Jane Novak.— A good prtigram picture. Pleased a full house. Reels wen. short l>ut in good shape. — Paul B. Hoffman. I^egion theatre. Holyrood. Kan. — Small town patronage. The Snowshoe Trail, with Jane Novak. — Miss Novak good. Snow scenes good. Rapids scenes good. And further deponent sayeth not. Six reels. — J. C. Jenkins. Auditorium theatre, Neligh. Neb. — General patronage. What's Wrong With the Women? with a