Exhibitors Herald (Dec 1923 - Mar 1924)

Record Details:

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March 8, 1924 EXHIBITORS HERALD 63 Henry W. Gauding. Lincoln theatre. Pittsburgh, Pa. — Neighborhood patronageBlack Oxen, with Corinne Gritnth. — Boys, here's one that is an absolute knockout and it's a good picture, although it iy something of a fairy tale, which I found out in a previous report. Conway Tearle does fine work. The picture will go over if advertised and will keep the crowds going. We did good on it for three days. Eight reels. — Miller & Wilcox, Lake View theatre, Lake View. lowa.^ — General patronage. Jealous Husbands, with Jane Novak. — Very interesting and well directed picture which drew good business and gave satisfaction. Good cast. The boys sure do good work in this one. Seven reels. — Majestic theatre. Mauston, Wis. — General patronage. Trilby, with An dree Lafayette. — I can't say so much for this. It might please the older folks, but the young people didn't tare so much for it. The cast has some of the worst looking folks in it you've ever Seen. Print in perfect condition. Six reels. — W. E Elkin, Temple theatre, Aberdeen, Miss. — Neighborhood patronage. Ashes of Vengeance, with Norma Talmadge. — Costume picture, wonderfully well done. Too long. Price too high. Small theatres, lay off. Lost plenty on this one. — Jack Cairns. Brooklyn theatre. Detroit, Mich. — Neighborhood patronage. Tlie Dang'eroas Maid, with Constance Talmadge. — I call this a good picture. Had the usual star's box office two evenings. Costume, yes, but why not if good? Eight reels. — R. G. Jordan. Hinsdale theatre, Hinsdale, 111. — Suburban patronage. The Dang'eroiiB Uaid, with Constance Talmadge.^ — Not so much. Many more costume pictures with Constance Talmadge will certainly put her on the shelf. If you have it bought, play it, but don't promise much. It fell flat on the second night. Posters killed it for me. Seven reels. — W. E. Elkin. Temple theatre, Aberdeen. Miss.— Neighborhood patronage. Potash and Perlnmtter, with a special cast. — We knew it was good, but little did we expect it to outdraw "Why Worry?" "Ruggles of Red Gap," "North of Hudson Bay," or any number of other big specials. Eight reels. — Ash worth & Bartels. Federal theatre, Denver, Colo. — Neighborhood patronage. Potash and Perlmntter, with a special cast. — I hesitated about playing this in my town. Thought my patrons would not appreciate the business worries of Abe and Mawris. What a mistake I would have made? They loved it. Had more favorable remarks about this than any other feature I have shown. Don't worry about your town being too small for it. Eight reels. — Hilda H. Angell. Park theatre. Wappingers Falls, N. Y. — Small town patronage. Potash and Perlmntter, with a special cast. — 100 per cent entertainment in all ways — why say more? Eight reels. — Frank L. Browne, Cabrillo theatre, San Pedro, Cal. — General patronage. Her Reputation, with May McAvoy. — A good picture of newspaper life. This certainly throws mud at the sensational newspapers, which have it coming to them. A picture which is a credit for any house to run. By all means use the trailer, as it certainly carries a punch. You have got to hand it to First National for putting out these trailers gratis. You know what the National Screen Service sticks you. Seven reels. — Russell Armentrout. K. P. theatre, Pittsfield, 111. — General patronage. The Brass Bottle, with a special cast. — "Oh, vat .a headache." They started to make something and didn't know how to finish it. I should have been paid for running this. — J. Winninger. Davison theatre, Waupun, Wis. — General patronage. The Htmtress, with Colleen Moore. — A good clean little picture. Not a super-deluxe by any means, but will hold its own if you build up your program with a good comedy and one or two single reels. Six reels. — Prank L. Browne. Cabrillo theatre, San Pedro, Cal. — General patronage. Kindred of the Dust, with a special cast. — Cannot say anything against the picture, but the reels were in a terrible condition. Patrons disgusted. Had nightmare feeling all night. Six reels. — H. W. Mathers, Morris Run theatre, Morris Run, Pa. — Mining village patronage. Kindred of the Dast, with a special cast. UiiiiiiiiiFiiiiiiiiiyuiiiiiiiii l)ililUiUil>li!>{!llRilli]>illll{|llllllllW HiUyer, Morgan, Bodwell, Oiler, Wetz, Selk, Enroll Please enter my name in the "Herald Only" Club, as 1 find it to be the best and most dependable film trade magazine I have ever read. — M. HILLYER, Pastime theatre, Reserve, Kan. Enclosed find my application for membership in the "Herald Only" Club.— H. G. SELK, Selk theatre, Scotia, Neb. Having been a subscriber and an ardent reader of your magazine for some time past, thus far I have failed to do my part in the way of sending in reports, although I have used the "Herald" in the way of selecting programs that have proved profitable. Inasmuch as we only show two programs per week, we only have a few reports to make, but will endeavor to send in reports from time to time in the future. You will find enclosed a few reports that I have to offer. Also my application for the "HereJd Only" Club. 1 also want to second the nomination of F. J. O'Hara and cast my vote for Shirley Mason.— LLOYD OLLER, Idle Hour theatre, Tamms, III. NOTE: Enrollments this week bring the club membership to 135. John H. Wetz, Rialto theatre, Middleton, Ind., Marion F. Bodwell, Paramount theatre, Wyoming, 111., and A. M. Morgan, Victory theatre. Rule, Texas, are other new members enrolled this week. All members, with membership numbers, are listed in the roster published upon the opposite page. ' J I EXHIBITORS HERALD, , I 407 S. Dearborn St.. I I Chicago. lU. I I Gentlemen : II wish to join the "Herald Only" Club formed by contributor! to ' your "What the Picture Did For Me" department. | I (Exhibitor} i I (Theatre) .'. . . ' (City) I I (Sute) iilllilillllllllllllllllllllilillllllillllHIllllllIlinilllllWIilllllllllll IIIII!IIini!im!Ii[!IilI|[l!!illieil!ll[IIIOI|||II!IIIIllIllll!lll!llIlllIIIilllO — ^An ace of a picture. Pleased great. — J. Winninger. Davison theatre. Waupun, Wis. — General patronage. Kindred of the DoBt, witli a special cast, —Enjoyed good mid-week business and pleased all. Peter B. Kyne, the author, is responsible for a lot of patronage. Ten and twenty-five cents. ^F. E. Sabin. Majestic theatre, Eureka, Mont. — Small town patronage. Children of the Dust, with a special cast. — Personally thought it a very pleasing picture. A good character study. Cast was well chosen. Opinion of patrons divided. Many liked it and a few didn't. Press sheet claimed It as good as "Humoresque." Far from it. Seven reels. — Raymond Pfeiffer, Princess theatre, Chilton, Wis. — General patronage. Fenrod and Sam, witti Rt^n Alexander — Iiatidy picture and dandy business. First National here has an honest, straig'ht exchanffe manag'er that sees to the exhibitor's wants. Six reels. — Ashworth & Bartels. Federal theatre, Den^'er, Colo. — ^Neighborhood patronage. Fenrod and Sam, with Ben Alexander. — We think this better than "Penrod." Ben Alexander better than Wesley Barry for Penrod. but his name did not draw like Freckels. — J. Winninger, Davison theatre, Waupun, Wis. — -General patronage. Penrod and Sam, with Ben Alexander. — ^'ery good picture. Rather sad. Gets the kids, of course, largely. — Geo. J. Ritter. Regent theatre. Bogota, N. J. — General patronage. Scars of Jealousy with Fi'ank Keenan. — Here is a good story with plenty of action. Seven reels. — W. T. W^augh. Empress theatre, Grundy Center, Iowa. — Small town patronage. Scars of Jealoasy, with Frank Keenan. — Excellent for variety and entertainment. Will please most any small town audience. Didn't have a picture of this nature for a long time. A Southern romance with lots of action and forest fire. Seven reels. — Raymond Ffeiffer, Princess theatre, Chilton. Wis. — Small town patronage. The Isle of Iiost Ships, with a special cast. — The picture is there. Nothing for you to do but to book it and put it over. Eight reels. — W. T. Waugh. Empress theatre, Grundy Center, Iowa. — Small town patronage. The Isle of lost Ships, with Milton Sills. — A dandy. Pleased all and drew well. One of this company's best. — B. B. Benfield, Idle Hour theatre, Marion, S. C. — Neighborhood patronage. The Bright Shawl, with Richard Barthelmess. — They liked it because they like Barthelmess, but these expensive period pictures do not appeal to the masses, so why all this costly costuming and lavish settings? Ei^ht reels. — Crosby Bros.. Lily