Exhibitors Herald (Dec 1923 - Mar 1924)

March 8, 1924 EXHIBITORS HERALD 67 in oil to make quick money. Everything goes wrong. Other man plays hero and wins the widow. Poorly acted. Don't know when "Not a Drum Was Heard" came in. Five reels. — Hilda H. Angell, Park theatre. Wappingers Falls, N. Y. — Small town patronage. You, Can't Get Away Wltli It, with Percy Marmont. — This picture is good but not a special. I had very poor attendance on this one. Six reels. — C. Malphurs. Dreamland theatre. High Springs. Fla. — General patronag'e. Yoa Can't Get Away With It, with Percy Marmont. — A 1924 drama that is hard to beat. Pleased 100 per cent. Don't fail to run this and advertise it big. It will stand it. Print brand new. Seven reels. — Roy L. Dowling, Ozark theatre, Ozark, Ala. — General patronage. Ton Can't Get Away With, It, with Percy Marmont. — We couldn't. What is the matter with reviewers who praise a picture like this? — Ashworth & Eartels, Federal theatre, Denver, Colo. — Neighborhood patronage. Hoodman Blind, with a special cast. — Very good. Has a splendid moral. Nothing wrong with this one. Pleased to a big Friday business. Print brand new. Six reels. — Roy L. Dowling, Ozark theatre, Ozark, Ala. — General patronage. The Net. with a special cast. — ^A special that's hard to beat. A 1924 drama of mystery and thrills, and it has 'em. too. Should make money for anyone. Seven reels. — Roy L. Dowling, Ozark theatre, Ozark, Ala. — General patrona5:e. Jnst Off Broadway, with John Gilbert. — Very good. Not elaborate — just an extra good program picture. A secret service man mistaken for leader of counterfeit gang. A crook story wth nothing the least bit offensive. John Gilbert is getting very popular in my house. — Hilda H. Angell. Park theatre, Wappingers Falls. N. Y. — Small town patronage. Jnst Off Broadway, with John Gilbert. — Good flashy melodrama. Story of stage life that seemed to please. Drew good business. — Ben L. Morris, Olympic theatre, Bellaire, Ohio. Gentle Jnlia, with a special cast. — Splendid comedy-drama. Pleased 100 per cent to a big Saturday business. Fox has the 1924 pictures. Try 'em. Print brand new. Six reels. — Roy L. Dowling. Ozark theatre, Ozark, Ala.— General patronage. The Shepherd KingT. with a special cast. — Here's one that I was afraid of, as I have a big bunch of Western fans. So I got after the church and told them that I would go 50-50 if they would get busy and help me put this over. Well, believe me, they did. and the way they sold tickets two days before the show was surprising to me. The night of the show we stacked them in. Yes. I was satisfied with the box ocffie report after the show, but I am satisfied if I had not done as I did I would have made a DOor showing, as I saw people in the house that I had never seen in the house before, and I think maybe not again until I give another benefit show. All in all. this is some picture. Has wonderful scenery, good acting, and a picture that should take with any audience except those who are always wanting a Western picture, but my advice is that you get your church back of this one and by properly advertising you can make some money and help your church at the same time. I am not a Bible student, but I think this picture should have been made before "The Queen of Sheba." Nine reels. — Chas. E. Barber. Electric theatre, Tilden. 111. — General patronage. The Governor's Iiady, with a special cast. — While this is a very good and satisfactory picture, it is not a special except in Fox's estimation. Buy it right and play as a program picture. Too long. Could have been made in six reels and been just as good. It's about time they cut this eightreel ordinary stuff out. We have been hooked long enough on alleged specials. Film in excellent condition, always is from the Butte branch, and service always good. Eight reels. — C. H. Moulton, Beach, N. D.— Small town patronage. The GoTemor'8 Iiady, with a special cast. — Too Iimg and draggy. Not many liked it. Heavy drama with no humor and not much action. You'll need a good two-reel comedy illlilliililiMMi^ Your ''Colyumn 1 1 As it seems to be the custom among our best colyumnists to start with verse, Your "Colyumn" presents: "AN EXHIBITOR'S TOAST" Here's to Rudolph, the King of the Movies to date, And to Marion Davies, the Queen; We're glad you've succeeded to this royal state. You do make a good looking teamBut I think you'll agree the toast's not complete. When it comes to the showman's end; Let us take off our hats, and rise to our feet, •'Here's to the 'Herald', Our Best Friend!" 130 And, again invoking the guidance of example, Your "Colyumn"' forwards as the possible beginning of a series: "The Pictures That Made Us the Most Money in 1923" Manslaughter A Bachelor Daddy The Old Homestead Grandma's Boy Dr. Jack The Pride of Palomar Blood and Sand To Have and To Hold While Satan Sleeps The Ghost Breaker — HORX & MORGAN, Star theatre, Hay Springs, Neb. WELCOME TO THE CIRCLE OF SUCCESS Following are listed some reports for your "Herald." It is certainly a worthwhile section in your magazine and I for one am interested in seeing it grow and be of use to every exhibitor that takes the magazine. — M. R. Blair, Regent theatre. Cedar Falls, la. Appreciating the benefits the exhibitor derives from the reports to be found in the "Herald," we have decided that hereafter we will report on all pictures played. Herewith we enclose brief reports on all pictures played to date. We have been operating but a short time, but long enough to have been taught several of the tricks of the trade, as practiced by distributors and exchange men. — .L. A. BuRSON, Sun theatre, Gothenburg, Neb. Please find check for two years' subscription to the "Herald." I feel so grateful for "What the Picture Did For Me" mere words won't express my feelings. Keep fighting the amusement tax and music tax. We will win in the end. — Kenneth B. Duke, Town Hall theatre, Leonardtown, Md. Send me "Exhibitors Herald" for two years. I am dro1)ping them all as fast as they run out. The "Herald" is the best for us here in this territory. — W. H. GiLFiLLAN, Lotus theatre, Red Lake Falls, Minn. "Readers All" Us or a linotyper (it's easy to blame linotypers) signed the "Eyes of the Forest" report from J. P. Jones, Yale theatre. Croesbeck, Tex., in the February 2^ issue, with the name of Gus Cook, Crystal theatre, Dundee, III., and the eyes of the Fox Fihn exchange in Chicago sighted the mishap pronto. Apologies broadcasted herewith. LEE AGREES WITH MORRIS My opinion : Believing in the honesty of all exhibitors in their reports on pictures, I select my entertainment accordingly. — Frank E. Lee, Lee's theatre. Three Oaks, Mich.