Exhibitors Herald (Dec 1923 - Mar 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1923 - Mar 1924
Publisher:
Chicago, Exhibitors Herald Co.
Volume:
Exhibitors Herald (Dec 1923-Mar 1924)
Leaf #:
0001255
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 8, 1924 EXHIBITORS HERALD 69 drew a fine crowd for me on the first nittht. but was a complete flop the second. Play it one night and don't raise admission. Six reels. — R. W. Hickman, Lyric theatre. Greenville. 111. — General patronage. Cameo Klrliy, with John Gilbert. — Very well liki-d but did not draw. Used only one night. Those who saw it enjoyed it. Many wished it had been longer, others said they would like to see it again. Paid dearly for it for small town. Cleared expenses, that's all. — Hilda H. Angell, Park theatre. Wappingers Falls, N. Y. — Small town patronage. Cameo Klxby, with John Gilbert. — A good I»icture that does not get the business. People do not like period stuff. — Chas. Prokop. Rex theatre. Wahoo. Nebr. — Neighborhond patronage. North of Hudson Bay, with Tom Mix. — A knockout as a box otlice attraction. It has everything that a i)icture needs; Star, action, beautiful scenery and good story. — Chas. Prokop. Rex theatre, Wahoo. Nebr. — Neighborhood patronage. North of Hudson Bay. with Tom Mix. — First tliree reels too slow for Mix fans. Would be an excellent hot weather attraction, as the snow scenes are beautiful. Mix and Tony in an honest-to-God Western preferred. Five reels. — T .A. Shea. Palace theatre, McGehee. Ark. — Neighborhood patronage. Alias the Nig'ht Wind, with Willia?7i Russell.— Good avt-rage bu.'iiness. Seemed to please, although first time I have had Russell. Hope his others will be as goodFive reels. — Majestic theatre, Mauston. Wis. ■ — General patronage. Alias the Nipht Wind, with William Russell. — Fair program picture of the crook story variety. Five reels. — T. A. Shea. Palace theatre. McGehee, Ark.— Neighborhood patronage. Goodbye G-ixls, with William Russell.— One of the best comedies of Russell. You won't go wrong in getting this one. Had Larry Semon in "Midnight Cabaret" and a good one reel comedy extra from Pathe and made the patrons say. the best combination show they ever saw. Kverybody pleased. Six reels. — John Cleva. Jr., Enterprise theatre. Glenaluin. W. Va. — Small town patronage. No Mother to G-nide Her, with Genevieve Tobin. — With title that sound.s like one of the old yellow backe<l novels, we succeeded in getting a few inside our theatre. My guess is that some of the producers had better hire a first class title writer for a lot of their pictures. And who outside of Xew York ever heard of "famous Genevieve Tobin?" In other words— nothing plus nothing equals nothing. That's our honest opinion of this film. It was also our opinion of "Lights of New York." Remember that one. fellers? Seven reels. — Harry M. Palmer. Indiana theatre. Washington. Ind. — General patronage. Bucking the Barrier, with Dustin Farnum. —Paper and photos suggest mostly a picture of the North. However, over half of this feature is composed of society stuff and makes very satisfactory entertainment for all classes. — John F. Rees. Regal theatre. Wellsville. Mo. — General patronage. Eyes of the Forest, with Tom Mix. — This is a humdinger. Don't be afraid to advertise it. Five reels. — J. G. Varnell. Princess theatre. Piedmont. Ala. — Small town patronage. Three Jumps Ahead, with Tom Mix. — A real Tom Mix picture, and believe me it is one that will pl^^aso his fans. Plenty of daredevil slunts in this one. Unless Tom uses a double on his stunts he certainly is g-oing to meet his final Waterloo before long-. Five reels. — Russell Armenti'out. K. P. theatre. Pittsfteld, 111. — General patntnnge. Man's Size, with William Russell. — This was notliin;: extra. Had some rude parts in it, and the acting was none too gootl. Film in only fair shape. Five reels. ^ Miller & Wilcox, Lake View theatre, Lake View. Idwa. — General patronage. Man's Size, with William Russell.— Glad we harl this on a blizzard night. Therefore did not disappoint many. — J. Winninger. Davison theatre. Waupun, Wis. — General patronage Three Who Paid, w i 1 1 1 T >ust i n Fa rn u m . — ^Just program. Western type. — J. Winninger, Davison theatre, Waupun, Wis. — Gener;il patronage. Truxton King*, with a special cast. — Two said they likfd it. The other four did not comment. :i3 1/3','r. Pathe News always good. Business awful. Mortgages all under six feet of snow. Nothing drawing except mustard plasters and flues. — E. W. McClelland. Wrex theatre. Gilman City, Mo. — General patronage. Truxton King-, with John Gilbert. — Gilbert makes a hit with me. and Graustark stories make good pictures. Boost it, for it will hold up. Print excellent. Support better. Seven reels. — D. F. Wolfe, Princess theatre, Lansing. Iowa,— Neighborhood patronage. Very Truly Tours, with Shirley Mason. — .\l)out as iiuor ;i Mason, or any other picture, we have had I'inm Fox. Did not jjlease the few wlm tnoU tlie chance . Had no ending at all. By the way, we wish to extend to Brother Jenkins a standing invitation to visit Canada and come with us on a real duck shoot. We'll supply everythingto make it a success. — W. Cruickshank. L>-ieum theatre. W'ingham, Ont., Can. — r,ener;il jtatronage. Boss of Camp 4, with Charles Jones. — Ver\ txciting picture all the way, with the Usual tnu-ih iiuys who beat up a whole dozen at once. In spite of this, your patrons should like it. as it is exciting and that seems to he what the people want nowadays. Five reels. — W. Cruickshank. T*yceum theatre, Wingham, Ont., Can. — Small town patronage. Just Tony, with Tom Mix. — Splendid horsi' picture, well liked by those present. Two bad places in reels. Fox refused to send me any advertisement or information on picture. Had \odvil act — Barlow, or Florence & Co. Real good, clean, high grade. Big hit. Packed house. Six reels. —J. J. Enloe. Y. M. C. A. theatre, Hitchins. K\', — Small community patronage. In Arabia, with Tom Mix. — Although this was out of Mix's line, it pulled just the same and pleased 90 pei cent. Have seen better ones. It's O. K. for a change. Five reels. — John Cleva, Jr.. Enterprise theatre, Glenaluni. W Va. — General patronage. The Man Hunter, with a special cast. — A tale of tlie Northwest, of the royal mounted police, but the picture was entirely too slow, as there was no action whatever till the last two reels. — ^K. A. Bechtold. Opera House, Martinsville. III. — Small town patronage. Without Compromise, with William Farnum. — Fine program picture. Little dragg>', but audience liked it and talked about it. ^'leased SO per cent. Six reels. — C. R. Miller, Gem theatre. Spur. Tex. — General patronage. Without Compromise, with William Farnum.— If you have this booked, don't be scared, but have your operator inject a little pep into it. "Tht story is nothing extra, but where Farnimi goes this will go. Six reels.— W. Cruickshank, Lyceum theatre, Wingham. Ont.. Can. — General patronage. The Town That Porg-ot God, with a special cast. — -Otic of the grratest productions we have ever sliown. Patrons stated in passing out that it was the greatest picture they ever saw. Pulled good against home talent play. Boost it. — Mildred I. Cleland. Bijou theatre, Kaukauna, Wis. — Neighborhood patronage. A California Romance, with a special cast.— The moon looked real nice in one scene. That is about all we can say. Print fair. — F. ^^^ McClelland. Wrex theatre. (Oilman City, Mo. — General patronage. SteppinsT Fast, with Tom Mix. — Not much Westein to this, hut it goes over in fine shape with plenty suspense and thrill. Tom's Stutz racer cuts some capers that will please the fans and pull them out on the edge of their seats.--John F. Rees. Regal theatre, Wellsville. Mo. — General patronage. Stepping Fast, with Tom Mix. — Mi. Fox. 12,00i> other exhibitors and myself think you are making a big mistake in gradually trying to work your Western stars into society or semi-society plays. You won't ever get any first runs with Mix or Jones in any but your own theatres because they are not first run types— and why spoil them for the enormous clientele they hdve built up in the "lesser three-fourths?" "Stepping Fast" is a very good picture, replete with action, and it has a little Western stuff in it. Yet dozens of my patrons are issuing severe complaints. "Stepping Fast" cost me about a dozen Mix patrons. "Soft Boiled" will cost me two dozen— a few more and I won't want any more because he won't mean any more than Gilbert or Russell, and you'll never be able to sell us Gilbert or Russell when Mix and Jones are gone. — L'red Hinds, Cresco thnaf r'\ fresco, Iowa. — General patronage. Calvert's Valley, with John Gilbert. — Average i>rogram picture, suitable for midweek booking. Insufficient action for Saturday play in average small town. Gilbert has never meant anything here, but I think his work and his vehicles are entirely up to average program stuff. Five reels. — Fred Hinds. Cresco theatre. Cresco, Iowa. — General patronage. Shirley of the Circus, with Shirley Mason. — Would rate this picture as just fair. Fox pictures fail to deliver for me. — C. M. Vail. Blendf thealr.-, Hentun, Wis. — Neighborhuod jiatronage. Monte Cristo, witii John Gilbert. — This is a wonderful picture and should please any place. Acting very good. Story good and photography good. Holds interest to the end. Ten reels. — Joe Koopman. Amenia Opera House. Amenia, N. Y. — Small town patronage. Romance Itand, with Tom Mix. — Not up to Mix standard. My patrons like Mix in Western pictures. Nevertheless Mix is a good drawing card here. All you have to do is advertise Tom Mix and you can't take care of the crowds. Five reels. — M. F. Bod well. Paramount theatre, Wyoming. 111. — Neighborhood pati-oiiage. Gold wyn Two scenes from the Sacramento Pictures production of "Listen Lester," which is to be released by Principal. These scenes show Louise Fazenda, Lee Moran, Alec Francis, George O'Hara and Eva Novak. Name the Man, with a special cast. — Not a small town picture. Don't pay only a program price. I paid a big price. Ran it while it was playing first run in Detroit. Will not draw. Nine reels.^Vernon Locey, Temple theatre. Howell. Mich. — General patron;ige. The Day of Faith, with a special cast. — -Not what it is cracked up to be. *Nuf sed. Seven reels. — N. Russell theatre, Barni^shoro, Pa. — General patronage. Three Wise Fools, with a special cast.