Exhibitors Herald (Dec 1923 - Mar 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1923 - Mar 1924
Publisher:
Chicago, Exhibitors Herald Co.
Volume:
Exhibitors Herald (Dec 1923-Mar 1924)
Leaf #:
0001266
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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80. EXHIBITORS HERALD March S, 1924 Ottawa: Kiui. — Neighborhood pat theatre, ronage. Flaylnff It Wild, with "William Duncan. — If your pat ions like Duncan, and they surely <^o here, they will like "Playing It Wild."* It is a dand.\' picture and pleased 100 per cent. Print in perfect condition. Six reels. — W. E. IClkin, Temple theatre, Aberdeen. Miss. — Xeighborhood patronage. The Man Next Door, with Alice Calhoun. — The best we ever had from Vitagraph. They are still talking about it. Miss Calhoun very, very ^ood in this. — Sun theatre, Gothenburg. Neb— General patronage. You Never Know, with Earle Williams. — Nothing particularly wrong with this picture, but did not draw for us. — Sun theatre. Gothenburg, Neb. — General patronage. The Man of Migrht, with William Duncan.— A picture with lots of action, but the story is out of reason. Six reels. — W. J. Van Stratt, assistant manager. Rex theatre, Salmon, Idaho. — General patronage. The Man of Mig-ht. Smashinfif Barriers, Playing It Wild, with William Duncan, — Great lor Saturday. Prints good. Five reels. — Sun theatre, Gothenburg, Neb. — General patronage. Bainbow, with Alice Calhoun. — Flayed to good Saturday crowd. Pleased. Five reels. — -Sun theatre, Gothenburg, Neb. — General patronage. Fortune's Mask, with Earle Williams. — Good proi;ram picture. Played Semon's "Pair of Kings'* with this and killed it. Five reels.— Sun theatre, Gothenburg, Neb. — General patronage. Divorce Coupons, with Jane Novak. — Don't know where all the people came from who saw this production. Title catcliy and pleased all. Had a raging blizzard. Snow piled seven feet deep and still made money. — Mildred I. Cleland. Bijou theatre, Kaukauna, Wis. — Neighborhood patronage. Divorce Coupons, with Corinne Griffith. — Failed to register. Title didn't help any. Good story, well played. Six reels. — Sun theatre, Gothenburg, Neb. — General patronage. The Scarab Ring", with Alice Joyce. — Very yood little jucture of its type. Six reels. — Sun theatre, Gothenburg. Neb. — General patronage. Where Men Are Men, with William Duncan.— Just a picture. All right for Saturday night. Is two years old now. Five reels, good. — Cozy theatie, Toledo, Iowa. — General jiatronage. The Angel of Crooked Street, with Alice Calhoun.— Our patrons do not care for this type of picture, nor do we. — Sun theatre, Gothenburg. Neb. — General patronage. The Angfel of Crooked Street, with Alice Calhoun. — Wt played this only one day, but it proved to be a nice program picture and pleased most of them. — A. F, Jenkins, Community theatre, David City, Neb. — General patronagf. w. arner Brothi ers Daddies, wtih Mae Marsh. — A dandy picture for the entire family. We received more favorable oomnicnts on this picture than any other for a long time. Business was good for three days. Seven reels. — Edwin liehriidt, Cozy theatre, Cambridge, -Minn. — Small town patronage. Tig'er Bose. with Lenore Ulric. — A real Iionest-to-goodness picture. Will please anywhere and make friends for j'our theatre.— Clifford L. Niles. Grand theatre, Anamosa, ]l'^^■a. — General patronage. Conductor 1492, with Johnny Hines. — A comedy-drama full of action and laughs. Many favorable comments. Business good; 8ub zero weather. Seven reels. — E. Behrndt. Cozy theatre, Cambridge, Minn. — Small town patronage. The Printer's Devil, with Wesley Bariy. — Peo|)le had pri_judged this picture because they had heard that Wesley is getting too old for his part. Certainly he is not too old for this part and we think he has made a very much worth while picture. Pleased all wha saw It. Played it Thursday and Friday — both bad days in "Galloping Fish", a Thos. H. Ince production for First National. Above are two typical scenes. our house. Six reels. — Sun theatre, Gothenburg, Neb. — General patronage. The Printer's Devil, with Wesley Barry. — A weak sister. No plot, no action, notliing. Pay for it and leave it in the case. — Clifford L. Niles, Grand theatre, Anamosa, Iowa. — General patronage. ^Lncretia l^ombard, with Irene Rich. — Some very thrilling scenes in this. Interesting story well told. Good entertainment Ijut far from the best Warners ha\'e given us. — Sun theatre, Gothenburg, Neb. — General patronage. ^ncretia Iiombard, with Irene Ricli. — Tliis was substituted for "Little Johnny Jones," so did not .get it advertised properly. It is a real picture with a good cast. Our patrons like Irene Rich and Monte Blue. Business doubled second night. Seven reels, — E. Behrndt, Cozy theatre, Cambridge. Minn—Small town patronage. The kittle Church Around the Comer, with a special cast. — Warner Bros, surely have the stuff this >'ear. This is what other companies would call a special. One of the pictures which makes one want to stand at the door as the people leave the theatre. Eight reels. — E. L. Wharton, Orpheum theatre, Glasgow. Mont. — General patronage. The Iiittle Church Around the Comer, with a special cast. — Tliey don't make them any more satisfactory than this picture. Fine story, splendid cast. Everyone pleased and told me so. Second day business better than tirst. Very few pictures have (ione this for me. — Bert Silver, Silver Family theatre, Greenville, Mich. — General patronage. The Z^ittle Church Around the Corner, with a special cast. — Good picture. Pleased. Business better than average. Eight reels. — G. J. Ritter, Regent theatre, Bogota, N. J. — General patronage. Where the North Begins, with Rin-TinTin. — \'ery hne. Drew l)etter than "Call of the Wild." Made a little money, which most specials have failed to do for us. Beautiful photography and gripping story. Will back up the strongest boosting you can give it. The only picture that built up three days. — Sun tlieatre, Gothenburg. Neb. — General patronage. The Gold Dlg-g-ers. with Hope Hampton. Louise Fazenda. Alec Francis. — This a dandy piece, which sent them all out happy. There may be one or two scenes which are not particularly edifying for the young, but the picture would not be complete without them. Eight reels. — Sun theatre, Gothenburg. Neb. — General patronage. Tour Best Friend, with Vera Gordon. — Yes, this is the bunk. Seven reels. — W. T. Waugh, Empress theatre, Grundy Center, Iowa. — Small town patronage. Tour Best Friend, with Vera Gordon. — Very good mother love story to good audience. Bought right and made a little. Se\en reels. — Goodwin & Hilton, Park theatre, Sioux City, Iowa. — Neighborhood patronage. The Country Kid, with Wesley Barry. — Another good one to the credit of Wesley Bairy. Deserved much better patronage than it got. A first class family picture. — Sun theatre. Gothenburg, Neb. — General patronage. Brass, with Monte Blue. — A very good picture. Boosted our prices to thirty -five cents and had a good house. Good photography and direction, and Irene Rich very good. Is the old story of married life with some new touches. A little more attention paid to details than average one of its kind. Nine reels, good condition. Second nifjht better than first. — Cozy theatre, Toledo, Iowa. — General patronage. Brass, with Monte Blue. — Excellent picture. Monte Blue and Irene Rich very ^'ood. — C. M. Vail, Blened theatre, Benton, Wis. — Neighborhood patronage, Iiittle Johnny Jones, with Johnny Hines. — Here is a real treat for your patrons. Sure must be cold blooded if tliey don't enthuse over this. Another one that will back up your wildest claims. In fact, we find this is true of all the Warner products we have had. There is a mighty well trained dog in this picture which deserves more credit tlian he gets. — Sun theatre, Gothenburg, Neb. — General patronage. Uttle Johnny Jones, with Johnny Hines. —Not a great big picture, but one that will please. Plenty of comedy, and a horse race that would make Papyrus and Zev ashamed of themselves. If you have this one booked, don't worry about it. The picture will do its part. Six reels. — R. W. Hickman, Lyric theatre, Greenville, Idaho. — General patronage. Main Street, with Monte Blue. — Great for any audience. ^ — ^Jack Cairns, Brooklyn theatre, Detroit, Mich. — Neighborhood patronage. Main Street, with Monte Blue. — Big business first night. Big snow second night, but business held up. It's a fine picture, but alas — it ridicules small town folks to a certain extent, hence the knocks. Heavy advertising on this. Nine reels. — M. P. I'oster, Orpheum theatre, Harrisburg, 111. — General patronage. Heroes of the Street, witli Wesley Barry. — Just a good program picture. Don't pay more than program prices. Did not draw even an average business. Seven reels. — "V'ernon Locey, Temple theatre. Howell, r\f icii. — General patronage. Dang-erous Adventure, with Grace Darmnnd. — Absolutely the most impossible thinj? ever .'^hown. Should be called "The Comedy of Errors." Had a volcano in eruption in Africa. Girls picked guns and amunition out of trees in jungle. All bunk. Seven reels. — S. C. ihde. Photoplay thi-atre. Asliland, Kan.— Small town patronage. A Dangerous Adventure, with Grace Harmond. — Patrons claim 7,000 feet of wasted film. They would not stay for the finish. Dark house at ten o'clock. Seven reels. — G. Strasser Sons, Emblem theatre, Buffalo, N. Y.— General patronage. A Dancrerous Adventure, witli Grace Darmond. — A jungle serial in seven reels. Where these things go they may be all right, but they do not with me, so if they don't witii you — beware. Eight reels. — G. .T. Ritter, Regent theatre, Bogota. N. J. — General patronage. The Beautiful and Bamned, witli Marie Prevost. — .Just a good pro.yram picture. Paid too much. Seven reels. — Vernon Locey, Temple theatre, Howell, Mich. — General patronage. Raffs to Kichee, with Wesley Barry. — Just a good program picture. Paid mora than it is wortli. Seven reels. — Vernon I.<ocey. Temple theatre, Howell, Mich. — Small town patronage.