Exhibitors Herald (Dec 1923 - Mar 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1923 - Mar 1924
Publisher:
Chicago, Exhibitors Herald Co.
Volume:
Exhibitors Herald (Dec 1923-Mar 1924)
Leaf #:
0001267
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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iMarch 8, 1924 EXHIBITORS HERALD 81 State Rights The Mask of Lopez (Monogram), with Fred Thomson— A real good Western. Pleased the majority, while several stopped by to tell me how good it was. Business good Five reels.— Hugh G. Martin. American theatre. Columbus, Ga.— General patronage. Butterfly Banffe (Steiner). with Neal Hart— Very pleasing Western. No comments.—Sun theatre. Gothenburg. Nebr.— General patronage. Butterfly Range i Steiner), with Neal Hart— Not much to this one. Five reels.— E. A Armistead Lyric theatre, Easley, S. 0.— General patronage. Butterfly Range (Steiner). with Neal Hart —A good Western in which butterflies are the principal crop of a big ranch. Along new and pleasing lines and the type of a Western our people like very much. You can buy them reasonable and they draw as well and please as much as many of the high priced Western stars. They have all been a good buy.— Ben L. Morns Olympic theatre. Bellaire. Ohio.— General patronage. Temporary Marriage (Principal), with Mildred Davis.— Don't know why they put Mildred down for a star. Not up to emotional work at all— at all. Just a program picture.— Geo. J. Ritter. Regent theatre, Bogota. N. J. — General patronage. Tlie Sting of the Scorpion (Arrow), with Edmund Cobb.— Only a fair Western.— Geo. W. Tope. Dreamland theatre, Bandon, Ore. — Small town patronage. Back to YeUow Jacket (Arrow), with Roy Stewart.— Look out boys, they call this a s'pecial and want extra dough for it. but it is only an average Western. It's a good picture, but if you pay extra for it you're stung— we were. And don't raise your price on it. Six reels.— Geo. W. Tope. Dreamland theatre. Bandon, Ore. — Small town patronage. Bright Lights of Broadway (Principal), with Doris Kenyon.— Somebody tried like h to make a big picture of this, but somehow it does not register, in spite of an automobile wreck, a train wreck and a near execution. Lots better pictures in the market. — G. J. Ritter. Regent theatre. Bogota. N. J.— General patronage. Putting It Over (Goldstone), with Richard Talmadge. — A comedy-drama, and a pretty good one, too. With a two reel Western and a Review or Scenic reel, you have a good program. Five reels.— Geo. W. Tope, Dreamland theatre, Bandon. Ore. — Small town patronage. Watch Him Step (Goldstone). with Richard Talmadge. — A dandy evening's entertainment. Just enough. They will come again. Five reels. — Vernon Locey. Temple theatre, Howell, Mich.^ — General patronage. The Little Red Schoolhouse (Arrow), with a special cast. — Another so-called special. The only thing special about it is the price, which is extra. I don't even consider it up to the average of our regular program pictures and was darn glad we did not raise our price on it. Let it alone if you have to pay one red cent extra for it. Six reels. — Geo. W. Tope. Dreamland theatre. Bandon, Ore. — Small town patronage. His Last Race (Goldstone), with Pauline Starke. — A race track picture with plenty of thrills and not bad. Ought to go where that kind is liked. Six reels. — Geo. J. Ritter. Regent theatre. Bogota. N. J.— General patronage. Broken Hearts of Broadway (Cummings). with a special cast. ^Very poor drawing card, although picture will please majority. Too many pictures on this very same order, ("ast excellent: Colleen Moore. Alice Lake. Johnnie Walker. Tully Marshall. Seven i-eels. — Raymond Pfeiffer. Princess theatre. Chilton. Wis.— Small town patronage. Bright Lights of Broadway (Principal), with a special cast.^Fairly good picture. Something a little different. Pleased about 80 per cent. Played Educational comedy. "Circus Days." in cimnection. Both together made a good Sunday night program. — M. F. Bodwell. Paramount theatre. Wyoming, 111. ^Neighborhood patronage. Wildcat Jordan ( Goldstone), with Richard Talmadge. — This picture pleased a large Saturday night crowd. I don't see how an exhibitor can knock this one. — D. C. Frew, Franklin theatre, Piggott, Ark. — Neighborhood patronage. Sinner or Saint < B. B.), with Betty Blythe. — Very good program picture. Title sounds rather wild, but the picture is a very clean one. Betty Blythe gained many friends in this one. A simple picture like this means so much more to a small town than the so-called specials. — Hilda H. Angell. Park theatre, Wappingers Falls, N. Y. —Small town patronage. According to Hoyle (W. P. E. C), with David Butler. — The way the tramp outcrooked the two village crooks was very amusing. The crowd came out laughing and many commented favorably. Five reels. — Fahrney & Elson, Electric theatre. Curtis, Neb.— Small town patronage. Wild Cat Jordan (Goldstone). with Richard Talmadge. — This picture pleased both old and young. For action, you have to go some to beat it. He has Doug. Fairbanks on the shelf when it comes to stunt work. I'ive reels.— D. A. White. Cozy theatre, Checotah, Okla. — General patronage. Duty First (Sanford), with Pete Morrison. — A very good picture of the Mounted Police with a good scrap to please the lover of thrills, but did not break even at the box office. Five reels.— Hugh G. Martin, American theatre, Columbus, Ga.— General patronage. Ten Nights in a Barroom (Arrow), with a special cast. — 'Did a capacity business on this picture. Broke house records since we ran "Way Down East." Sure looked good to see 'em in. and we ate meat the next day (no liver). — V. E. Sager, Southern theatre, Akron, Ohio. — General patronage. Mind Over Motor (Principal), with Trixy Friganza. ^Another State Rights picture that failed to please. Leave it on the shelf. — C .M. Vail. Blende theatre, Benton, Wis. — Neighborhood patronage. Sure Fire Flint (C. C. Burr), with Johnny Hines. — Good program picture with plenty of comedy and action. Six reels. — W. T. "Waugh. Empress theatre. Grundy Center. Iowa. — Small town patronage. Yesterday's Wife (C. B. C). with a special cast. — Good. Did not draw as I expected, but those that did come spoke very complimentarily of it. Print in perfect condition. Six reels. — W. E. Elkin, Temple theatre. Aberdeen, Miss. — Neighborhood patronage. Temptation (C. E. C), with a special cast. — Splendid. Strictly society and will please all classes. Has a fine moral. Good print. Six reels. ^W. E. Elkin, Temple theatre, Aberdeen. Miss.— Neighborhood patronage. Sparbs of Flint (Arrow), with Jack Hoxie.^This one went over good. Very good comedy touches help. — Sun theatre, Gothenburg. Neb. — General patronage. South of Northern Lights (Steiner), with Neal Hart, — This is one of the best ones we have run so far. My people like Neal. Neal makes a;ood clean Westerns, Not much rough stuff, and if he does he puts it over clean.— Wni. Thacher. Royal theatre, Salina. Kan. — General patronage. South of Northern Lights (Steiner). with Neal Hart. — 'Seemed to please my Saturday audience. When they come out smiling you feel as though they are all pleased.— D. A. White. Cozy theatre, Checotah, Okla. — Neighborhood patronage. South of Northern Lights (Steiner), with Neal Hart. — A good picture of its kind. Seemed to please here. — Rae Peacock, Mystic theatre, Stafford. Kan. — -Small town patronage. South of Northern Lights (Steiner). with Neal Hart. — \''ery good action picture of the Royal Mounted type. Will please all who like clean outdoor stories. Played Monty Banks in "Bride and Gloom," a dandy tworerler. — Sun theatre, Gothenburg, Neb. — General patronage. Lone Hand Wilson (R-G-R), with Lester Cuneo. — Very good Western with a poor ending. Fair business. — G. Strasser Sons. Emblem theatre, Buffalo. N. T. — Neighborhood patronage. The Heart of a Texan (Steiner). with Neal Hart. — Lots of action in spots. Fairly good on tlie whole. — Sun theatre. Gothenburg, Neb. — General patronage. A Yankee Go-Getter (Arrow), with Neva (Jerber. — From the title you would believe it to be a great comedy. Well, it is — not. but is a poor dramatic picture. Lay ofC it. Five reels. — Geo. W. Tope, Dreamland theatre. Bandon, Ore.— Small town patronage. Lone Hand Wilson (R-G-R). with Lester Cuneo. — Dandy Western. Pleased all. — Sun theatre, Gothenburg, Neb. — General patronage. The Able Minded Lady (Pacific), with Henry B. Walthall, — A picture that I liked, but some looked for more action, while others thought Walthall mis-cast. Pleased t>5 per cent in my estimation and did not score at the box office. Five reels.— Hugh G. Martin. American theatre. Columbus, Ga. — Gt^neral patronage. An American Toreador ( Anchor), with a special cast. — Five reels. Very good and seemed to please. — E. A. Armistead, Lyric theatre, Easley, S. D. — General patronage. An American Toreador (Anchor), with a special cast. — Oh, boy. this is the worst yet. Had a good comedy on with it or would have been run out of town. Leave it alone unless you want to leave on a vacation, for you will have to go. — S. A. Davidson, Princess theatre, Neodesha, Kan. — General patronage. The Barbarian (Pioneer), with Antonio Moreno. — Old. but good. Scenery beautiful. Patrons liked it. Fair crowd. Bad weather. — M. L. Hansen, Iris theatre, Grant, Mich. — Small town patronage. The Better Man Wins (Sanford), with Pete Morrison. — Five reels. A good semiWestern. Business very good. — Ralph Benedict, Varsity theatre, Champaign, III. — Neighborhood patronage. Blue Blazes (R. G. R.), with Lester Cuneo. — Western program picture. Pair attendance. Five reels. — G. Strasser Sons, Emblem theatre, Buffalo, N. Y. — General patronage. Blue Blazes (R. G. R.), with Lester Cuneo. — Five reels. Lots of action here, and a picture that will please any Western patrons. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Small town patronage. Blue Blazes (R. G. R.), with Lester Cuneo. — A good action picture. Pleased my patrons.— W. E. Patterson. Princess theatre, Hettick, III. — Small town patronage, Broadway Arizona (Tri.), with a special cast. — The kind of a feature that will please all classes. Pleased 100 per cent. A story well acted and good from start to finish. — J. F. Spangler, Globe theatre, Beaver. Okla.— General patronage. The Broken Silence (Arrow), with Zeena Keefe. — Where Northwest stories are popular this ought to go. Rather good of that kind. — G. J. Ritter, Regent theatre, Bogota, N. J. — Family patronage. Outlawed ( Pioneer) , with Bill Patton. — If you want a Western with plenty of action you have it here. Some dark photography. Otherwise I would consider it a very good Western. — K. A. Bechtold, Opera House, Martinsville, lU.^Small town patronage. Patsy, with Za Su Pitts. — Fine comedydrama, especially for children. — Park theatre, E. Rutherford, N. J. — General patronage. Patsy, with a special cast. — Good story, well directed. Something different. Good entertainment. — Book it. — J. W. Basom. Pastime theatre, Sisson. Cal.— General patronage. The Furple Dawn (Aywon). with Bessie Love.^ — The worst this season. Not only a waste of film but a crime to show it. Don't take if they offer it free. — G. W. Yeaton. loka theatre, Exeter. N. H.— Neighborhood patronage. Biders of the Range tTruart). with Edmund -Cobb. — Good for any theatre that runs five-reel Western features. Five reels, good condition. — -D. E. Fitton, Lyric theatre. Harrison, Ark.— Small town patronage. The Rip Tide (Arrow), with a special cast. — Very good program picture. Fair attendance. 5% reels. — G. Strasser Sons, Emblem theatre. Buffalo. N. Y. — General patI on;ipe. Saved by Badio ( Russel 1 ) . with George l.,;iikin.— Five reels. .\ gooil picture with