Exhibitors Herald (Dec 1923 - Mar 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1923 - Mar 1924
Publisher:
Chicago, Exhibitors Herald Co.
Volume:
Exhibitors Herald (Dec 1923-Mar 1924)
Leaf #:
0001272
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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86 EXHIBITORS HERALD :\Iarch 8. 1924 EVERY PICTURE Every picture is important. If it's sold it's bought and if it's bought it's exhibited — ^to profit or loss. Big pictures and little pictures take from or add to the same bank balance. When every picture exhibited every week by every exhibitor is reported to every other exhibitor it will be possible to kill the losers at the first run house and perpetuate the profitable career of the money maker. To perfect this system of picture selection by box office proof is every exhibitor's business. Use this blank now and a supply for future use will be sent you. Address: Exhibitors Herald, 407 South Dearborn St., Chicago. lU. Title Star Producer Remarks Title Star Producer Remarks Exhibitor Name of Theatre Transient or Neighborhood Patronage City State maid comedy. — A good comedy that pleased all. — W. T. Waugh, Empress theatre, Grundy Center, Iowa. — General patronage. Wh.y Elephants leave Home (Pathe). — Some extra good stuff in this film, but really it should be boiled down to one reel. Most all of our patrons liked it, but they were just a bit restless before it was over. Shorten it, then you'll have an unusually good filler. Two reels.— Harry il. Palmer, Indiana theatre, Bloomington, Ind. — Gent'tal patrona.i^e. Wliite Wing's (Pathe), with Stan Laurel. — A very goud single reel comedy. One of Laurel's best. One reel. — Erie Martin, Hobart theatre, Hobart Mills, Cal. — Small town patronage. The Wise Cracker (Fox). — I think this is a poor two-reel comedy. No laughs in this one. The guys that play in this act too silly. Print good. — P. G. Held, Sterling theatre. Fairmont. Xebr. — General patronage. Wet and Weary (Fox), with Clyde Cook. ^The sag department must have had an off day. They had a hard time thinking up stuff for Cook to do to fill up two short reels. — M. P. Foster, Orpheum theatre, Harrisburg, 111. — General patronage. 'xhe Mistress of Slienstone, with Pauline Frederick. — \'ery good. Ht-ard several say they liked it and heard no one say tlie>' didn't, except the kids. They grumbled about it, but it will please the majority very well. Six reels. — Dinsmore & Son, Majestic theatre, AYeiner, Ark. — General patronage. One or Cat (Educational). — Fine cartoon and picture subject. Wonderful and puzzling to audience how they are made. Onehalf reel.— M. Uppenheimer. Lafayette theatre, Xew Orleans, La. — General patronage. Out of Place I Fox), with Al St. John. — Xut so good. Seems to me Al is slipping. Will not be much of a card if they don't get better offerings than this one. Two reels. — C. H. Moulton, Bijou theatre. Beach, X. D. — Small town patronage. Pop Tuttle's One Horse Play i F. R. O.). ^Poorest comedy we have had for a long time. This is the first of this series we have run. Here's hoping the others are better. Not a laugh in the full two thousand feet. A piece of cheese, I'll say. — ■ Mrs. W. J. Carter, Maxine theatre, Croswell, Mich. — General patronage.. Tlie Bainstorm (Foxl. an Imperial comedy.— This one will certainly make them laugh. Two reels. — C. Malphurs, Dreamland theatre. High Springs, Fla. — General patronage. Bobinson Crusoe, ^td. ( Educational), with Lloyd Hamilton. — A very good comedy, but print was in terrible condition. They claimed the print was in good condition, but it wasn't, so stay away from Educational comedies for that reason. Two reels. — Earle J. Williams, Tivoli theatre. Knox, 111. — General patronage, Say It With Diamonds (F. B. O.). with the De Havens. — I missed this, but my patrons pronounced it a splendid comedy. Two reels. — C. E. Hopkins, The Hopkins theatre. Cotter. Ark. — Small town patronage. Sunny Spain (Pathe), with Paul Parrot. — Here's a knnckout on a one-reel comedy. Pathe has some real comedies. They have eood prints and for service you can't beat them. One reel. — Mrs. W. J. Carter. Maxine theatre, Croswell, Mich. — Small town patronage. Those Colleg'e Girls i Tri.). — Sid Chaplhi must have written these titles, for they show the same vulgar nonsense and lack of humor that the reissue Chaplins do. No comedy and rotten. They are too old to disturb. Let the dead past bury its dead. Two reels, — R. Ross Riley. Wigwam theatre. Oberlin. Kans. — <5eneral patronage. Three Sevens, with Antonio Moreno. — This picture did not please. They said so when they left the show. Too much exaggerated. Films in fine shape. Five reels. — L. .1. Moritz, Dana Consolidated Movie Show. Dana. Iowa. — Neighborhood patronage. Twin Husbands 'F B. O.). with the De Havens. — A dandy comedy. These De Havens run pretty good. Two reels, — J. W. Andresen, Rialto theatre, Cozad, Xebr. — <3eneral patronage. uneasy Peet (Educational), with Lloyd Hamilton. — About the poorest thing that has ever been put out by Hamilton. The print was in a 'ell of a shape, which didn't help matters either. Two reels. — Russell Armentrout, K, P. theatre, Pittsfield, 111. — General patronage. Up In th,e Air (Fox), an Imperial comedy. — This comedy is a knockout. We played it with "The Mail Man" and it aroused almost as much comment as the featuro. Two reels. — John W. Hawkins. State theatre, Xew Bedford, Mass. — General patronage. Up In the Air (Fox), an Imperial comedy.— This is the funniest comedy I ever saw. It's better than a few of the big special comedies, and that goes for Lloyd. Keaton and others. — Jack Cairns, Brooklyn theatre, Detroit, Mich. — General patronage. Wliy Pay Bent? (Fox*, an Imperial comed>-. — These Imperial comedies are good. This one is full of funny stuff. Two reels. — M. P. Foster. Orpheum theatre. Harrisburg, 111. — General patronage. The "rellow Q-irl (Vitagraph). with Corinne Griffith. — Very good novelty reel. One reel. — G. Strasser Sons. Emblem theatre. Buffalo, X". Y.— General patronage. The Watch Dog (Pathe), with the Dippy Doo Dads.^Can't say so much for this one as a comedy. Entirely acted by animals and, while this might be good as novelty, it cannot stand up to the ordinary good single reelers. — John M. Williams, Park theatre. Glen Rose. Tex. — Small town r>atronase. CLASSIFIED Five Cents per Word Payable in Advance. Minimum Charge, $1.00 THEATRE WANTED WA.NTED. Theatre in town of .n.OOO t,. 10.000 population. Must stand strict investigation. ("Jive full particulars tirst letter. O. Fred Gla;^. Elmcreek, Xebraska. EQUIPMENT WANTED WANTED : To buy second hand Double 75 or 50 Transverter or Motor Generator. Seelye Theatre, T. S. Wilson, manager. Ahilene, Kansas. THEATRE FOR SALE FOR SALE: The only two moving picture theatres in town of five thousand. Reason for selling, dissolving partnership. Address iloving Picture Proprietors. Oconto, Wis. BARTOLA FOR SALE FOR SALE: Bartola in excellent condition. Reason for selling, installing larger organ. If interested write Tihbits Theatre. Coldwater. Michigan. WURLITZER FOR SALE FOR SALE: Cash or credit. Wurlitzer Concert Piano Orchestra, in first class condition (Style U.) First cost $4,250.00. Sale price $1,500.00. Act quick if vou want a bargain. T. I. Saad. Pikeville. Ky. BUSINESS OPPORTUNITIES BIG MONEY in the road showing of feature films playing theatres on percentage basis. Small investment, exceptional returns. Write or call for complete details. Interstate Films, 7S2 S. Wabash Ave.. Chicago, III. EQUIPMENT FOR SALE FOR SALE: Simplex, Motiograph and Powers rebuilt machines. Ticket choppers. Generator set practically new. Chairs, etc. Write us your needs. Atlas Moving Picture Co., 534 S. Dearborn St., Chicago.