Exhibitors Herald (Dec 1923 - Mar 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1923 - Mar 1924
Publisher:
Chicago, Exhibitors Herald Co.
Volume:
Exhibitors Herald (Dec 1923-Mar 1924)
Leaf #:
0001273
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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March 8, 1924 EXHIBITORS HERALD 87 Commandments Adapted by BURNELL MANLEY Photographed by JACK W. FUQUA CASH in right now on the tremendous popularity of ROD LA ROCQUE and ESTELLE TAYLOR, the two big stars of "THE TEN COMMANDMENTS." Altho* "THE TEN COMMANDMENTS" has not been shown except in several important cities, yet the fame of ROD LA ROCQUE and ESTELLE TAYLOR has been broadcasted to every nook and corner of the land because of the tremendous publicity of "THE TEN COMMANDMENTS.** Take advantage of this break. Advertise these two big stars in "PHANTOM JUSTICE," one of the greatest mystery crook melodramas of the season. Here's a real money making opportunity for you. If you miss the money of this, don't blame us. FILM BOOKING OFFICES OF AMERICA, Inc. 723 Seventh Avenue, New York, N. Y. Sales Othcc. Cnited Kingdom : RC Pictures Co'f'oration, 2G-27 D'Arblay Street, U'ardour St., London, 11'. 1, England