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88
EXHIBITORS HERALD
March 8. 1924
THEATRE CONSTRUCTION AND EQUIPMENT
'OSS
ibilities I
or
Increasing Income
ANY legitimate line of endeavor that can be profitably conducted in connection with the theatre is obviously something in which many theatre owners are interested as a means of combating ■■Old Man Overhead". Two instances, claiming recognition from this standpoint arc brought to our attention and submitted following are the claims made for the revenue possibilities of each.
The first is the pop corn or sidewalk machine. Of this it is stated that a great manj theatres are augmenting their earnings in this manner. Says a manufacturer:
v^ * *
"Many additional dollars can be gotten easih by catering to the ph>'sical ■taste" of tile public as well as their taste for good pictures.
"Perhaps the most popular, the fastest selling and by far the most profitable to the theatre owner is pop corn and peanuts— particularly a nationally advertised brand. They actually ■flock' to buy and the profits roll in for out of every dollar's worth of sales the theatre owner makes, he retains about $0.fi5 as clear profit. At that rate it doesn't take very long to pile up a neat sum. Some theatres have a plan of placing a coupon in pop corn cartons reading, 'Ten of these coupons entitle ypu to a free ticket to the show on — '. usually naming some night when the attendance is light. The plan sells a lot of corn on which there is an excellent profit and keeps the house filled up on 'weak' nights.
^* + *
"Many capitalize on the tantalizing aroma of popping corn. To scent popping corn is to want it. One theatre owner found his sales boosted materiall>' when he placed a blower fan so that the aroma of the toasting corn would permeate the house and make the folks that were not already eating, hungry for some
,r«^.
I N
SPECIAL
ROLL
TICKETS
Your owD special Ticket, any colors, accurately numbered ;every roll guaranteed . Coupon Tickets for Prize Drawing3: 5.000. $6.00. Prompt ahipments. Cash withthcorder. Gelsamples. Send diagram for Reserved Seat Coupon Tickets, serial or dated. ^11 tickets must conform to Government regulation.'-aDdbear e.'iablirhed priceofadniissionand tax paid. SPECIAL TICKET PRICES
Five Thousand $3.00
Ten Thousand 5.00
Fifteen Thousand 6.50
Twenfv-Five Thousand 9.00
Fifty thousand 12.50.
One Hundred Thousand 18.00
ational Ticket Co. Shamokin^ Pa,
1
T3rpical sidewalk machine for pop-corn and peanuts which it is claimed can be profitably operated by a theatre as a means of augmenting earnings.
so they \^x>uld usually buy it on their way out.
"In our opinion, drawn from years of experience in our field and from active association with the theatre owners, the theatre owner who doesn't give a thought to the profit making possibilities for the
sale of pop corn is overlooking a chance to increase his earnings materially."
And here the manufacturer turns the rest of the story over to several testimonial letters from exhibitors. In one of these the theatre states that it is doing a
(CojichtdrJ on po<]c go)
Installation of an "advertising theatre clock" which is offered as another means of increasing the exhibitor's income.