Exhibitors Herald (Dec 1923 - Mar 1924)

Page scan 0001451 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1923 - Mar 1924
Publisher:
Chicago, Exhibitors Herald Co.
Volume:
Exhibitors Herald (Dec 1923-Mar 1924)
Leaf #:
0001451
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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March 22, 1924 EXHIBITORS HERALD 63 "What the Picture Did For Me" VERDICTS ON FILMS IN LANGUAGE OF EXHIBITOR Copyright , 132 4 This is the original exhibitors' reports department, established October 14, 191S. Beware of cheap. misleading invitations. "What the Picture Did for Me" is the one genuine source of exhibitor written box office information. Address: "What the Picture Did for Me," EXHIBITORS HERALD, 407 South Dear born Street, Chicago, III. Associated Exhibitors Tea With a Kick, with a spt-cial cast. — Fair program picture that seemed to please all who saw it. Should go good for at least one day. Nothing real biR. Don't pay large rental for it. Six reels.— E. E. Byrne, Columbia theatre, Athens. Ohio. — Small town patronage. Conqaering the Woman, with Florence Vidor. — To my estimation a mighty fine picture. IMeased my crowd nearly 100 per cent. Drew a paying house on Sunday. Six reels. — G. F. Kediske. Star theatre. Ryegate, Mont. — Small town patronage. Why Worry? with Harold Lloyd. — Brought them in and pleased all. to satisfactory business. Si.x reels. — M. Bailey. Strand theatre. Dryden. Ont., Can. — Small town patronage. Why Worry? with Harold Lloyd. — Good bu.^iness. As good as hi.s other features. I have played them all and Lloyd gets the money here. Rental high but his drawing power more than makt^s it up. Print good. — \V. H. Harris. Electric theatre. Danbury, Neb. — Neighborhood patronage. Why Worry? with Harold Lloyd. — We never would If they all came like this. Big business, pleased audience, happy exhibitor— wonderful combination. — Ben L. Morris. Temple theatre. Bellaire, Ohio. — • General patronage. Why Worry? with Harold Lloyd. — Good. Got lots of laughs here. The giant holds the limelight. Played Keaton in "The Electric House" and Jimmie Adams in "Aggravating Papa." making a splendid comedy show Everybody went out smiling and some came twice. Six reels. — Walter H. Musson. Queens theatre, Hespeter. Ont.. Can. — Small town patronage. F. B. O. Blow Your Own Horn, w i th a special cast. — I o|)ened my house with this picture to the largest crowd that has ever turned out to see anything in uur town. It's a tine picture and every exhibitor who does not book this picture will miss something at the box office that I didn't miss. — JefE Davis, Joyland theatre, Booneville, Ark. — General patronage. Blow Tour Own Horn, with a special cast. — Can't say much for this one. Did not seem to please and patrons walked out on it. Story very weak. Six reels. — E. E. Byrne, Columbia theatre. Athens, Ohio.— Small town patronage. The Mail Man, with Ralph Lewis. — This is an all-around picture and will please all classes. 1 ran it four days to good business. You can't go wrong on tliis one. Buy it and advertise it big and your patrons will go out satisfied. Eight reels. — E. E. Byrne, Columbia theatre. Athens, Ohio. — Small town patronage. Iilgbta Ont, with a special cast. — This picture was better than I expected for a crook picture. It has a good story and sure held interest all the way through. Did not do extra good business owing to it raining the night I used it. No fault of the picture. Am satisfied if weather had been jiiiiniiMiiiiiiiiiiiDiiiniiiiiiiiiiiiiiiiiiiipi'^iiiiiiiiiimiiiiiiiiiiiiiM Up to Date I Reports in Tnis Issue Among the new pictures reported this week are: The Blizz.vrd Flowing Gold Fools Highway The Love Master Painted People Ride For Your Life Shadows of Paris Singer Jim McKee Through Flames Through the Dark The White Sister niDimyiuiyiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiuiiiie .^ood this one would have gone over big. Book it and boost it. — Chas. E. Barber. Electric theatre. Tilden. HI. — Small town patronage. Iitg'hts Out, with a special cast, — Now here is a picture that is much better than so many so-called specials. A real picture that hasn't a dull moment in it. Will keep your audience guessing what is going to come off next. One of the best program pictures we ever ran. Get behind this one. Seven reels. — W. A. Clark Jr.. Castle theatre, Havana. 111. — General patronage. ItightB Ont, with a special cast. — This is one of the best shows I have screened in the past year. Something different and will please the majority. — W. T. Biggs. Unique theatre, Anita, Iowa. — Small town patronage. The Flying" Sntchman, with a special cast. — Of all the junk they've put in pictures, this one is the limit. Never saw a poorer picture. Impossible to get any light through it. Six reels. — C. Moeschler, Rex theatre. Chaska, Minn. — General patronage. Breaking Into Society, with Bull Montana. —My patrons ate this one up. A continual roar from start to finish. A delightful change from the ordinary picture and those who fail to laugh don't appreciate good comedy. Bull Montana good as well as Chuck Reisner. Business good. Five reels. —Hugh G. Martin. American theatre, Columbus. Ga. — General patronage. Crashin' Trong'h, with Harry Carey. — <!Jood picture, good print, in good shape, and they sold it right. Needs a good comedy to make a good program because action is fast and show seems too short. It is the best Carey picture that I have shown. Six reels. — Ray Musselman. Princess theatre. Lincoln. Kan.— General patronage. Judgment of the Stom, with a special cast. — This is a good picture and the snow .storm is great. Should go good in any theatre, especially where they appreciate good pictures. Eight reels. — E. E. Byrne, Columbia theatre, Athens, Ohio. — General patronage. Daytime Wives, with a special cast. — This seemed to please the majority. It's not a special but I would say it's fifty per cent better than a lot of the specials. You can buy it right. Prints from P. B. O. are good. — Mrs. W. .1. Carter. Maxlne theatre. Croswell, Mich. — Small town patronage. Daytime Wives, with a special cast. — Did a fair business with this picture and it seemed to please, especially the ladies. Held up good for two days. Fifteen and twenty-flve cents. Seven reels. — EX E. Byrne. Columbia theatre, Athens, Ohio. — General patronaye. Human Wreckag-e, with Mrs. Wallace Reid. — Ran two days to poor attendance. Just failed to draw them in. Comments very good. Personally arranged for special showing for clubs, city officials, and doctors. Result, two appeared at the screening. Matinee receipts $1.50. Raised prices five cents on this. Some walked away from box office. Not only on this one. but any I run as specials. Eight reels. — H. P. Stewart. Star theatre, F*t. Lupton, Colo. — SmaU town patronage. Human Wreckagre, with Mrs. Wallace Reid. — Contrary to some reports, this picture proved to be a winner for me. Much interest was shown prior to show date, and many people who are not regular patrons told me that it was a picture with a wonderful educational value. Of course, one or two kicked. Tliey always do. Eight reels. — 'Vick Millward. Harris theatre, Bancroft. Idoha.— Genera] patronage. Human Wreckage, with Mrs. Wallace Reid. — This show has a very good lesson in it. Every theatre should screen it. If you run it. invite all of your movie critics to the show. — W. T. Biggs, Unique theatre, Anita, Iowa.— Small town patronage. Human Wreckage, with Mrs. Wallace Reid. — A picture that stays in memory for a long time. A picture every exhibitor should run. no matter how large town or how small. Anyone can get this one for white price and make something on top. This one is not a highly entertaining picture, as probably some think. It's a picture that teaches a lesson and should be run everywhere to help efface the most hideous crime. It will stand the advertising to the limit. I made fair on this in spite of bad weather and bad roads. Eight reels. E^Im in good shape. — L. W. Splichol, Empress theatre. Bancroft, Neb. — General patronage. INvorce, with Jane Novak. — Just a fine little picture with great moral lesson which can be taken by the most of people these days. Six reels.— M. Bailey, Strand theatre, Dryden, Ont.. Can. — Small town patronage. Divorce, with Jane Novak, — Jane Novate is at her best in this. It seemed so real. Not like a play. I don't fancy John Bowers in that role. Your patrons are sure to enjoy it. Good one-day program. — Mrs. W. J.