Exhibitors Herald (Jun-Sep 1924)

16 EXHIBITORS HERALD August 9, 1924 In This Issue OF SPECIAL INTEREST Quigley’s Appraisal of Current Trade Topics 15 We don’t want “Just Publicity.”. . . Factory methods among authors. “Herald” Aids Quimby in Testing Effect of Radio on Theatre Business.. 17 SPECIAL PATHE SECTION Editorial Features of Pathe’s 1924-35 Program of 431 Pictures 30 431 from Pathe. . . . Pathe entertainers. . . . Three new comedy series from Sennett and Roach. . . . Ray and Lloyd to contribute feature attractions. . . . Ambitious plans announced for Pathe News. . . . Pathe to continue policy of better serials. SPECIAL WARNER SECTION Editorial Review of Warner Product for 1924-25 44 A review of the careers of Warner Brothers. . . . Twenty box office attractions promised. . . . Live wire representatives in the field. . . . Distinguished directors on the program. . . . Artists visualization of the twenty Classics of the Screen for new season. . . . Headline entertainers in Warner pictures. NEWS OF THE WEEK Theatre Men in East to Appeal ‘‘Music Tax” Decision 17 Georgia Seeks to Enact Admission Tax Law 17 Universal Representative Writes “Do’s and Dont’s” of Exploitation 18 Review Investigation Bares Methods of Fence Straddlers 19 Chicago Musicians Get $10 Pay Boost.. 19 Texas Exhibitors Will Seek Damages on All Bad Prints 21 Three Exhibitor Leagues in Mid-West May Merge 21 Merger of Famous Players and United Artists Is Denied 23 Women’s Organization Opposes Block Booking in Interest of Public 23 PICTURES OF THE WEEK Pictorial Section 25 Tack Pickford Introduces Old Man Overhead. . . . Borins Bids Marangella Bon A'oyage on Rome Assignment. . . . Producers Distributing Corporation Holds Chicago Meet. . . . Larry Semon With Educational. . . . “Missing Daughters” Offers Big Cast. . . . “Prairie Wife” Company on Location. WRITTEN BY EXHIBITORS “What the Picture Did for Me” 61 Letters from Readers 59 Lumpkin Asks Elimination of “I”. . . . Anderson Discusses Admission Prices. .... W'uest Wants Clean Titles. . . . Storin Protests Destruction of Illusion. . . . Hinds Tells of C. O. D. Shipments. “What I Did for the Picture” 39 Watstein Adapts Theatre Copy to Ad Campaign. . . . Burns Details “Covered Wagon" Drive. . . . Hawkins Explains Economical Setting. . . . Rea Scores With Ad Series. . . . Adams Finds Sacks Good Space. . . . Powers Gets Ideas From “Herald.”. . . Carkey Explains Bathing Suit Tie-Up. . . . Wagner Asks Advice. The Contributor’s Column 6.3 SERVICE DEPARTMENTS The Theatre 37 New Pictures 55 “Youth For Sale.”. . . “Broken Barriers.”. . . “Wine of Youth.”. . . “Be hold This Woman.”. . . “Fools in the Dark.”. . . “Along Came Ruth.”. . . “The Purple Dawn.” Service Talks on Pictures, by T. O. Service.. 54 Short Subjects 42 The Film Mart 57 Available Attractions 82 Theatre Construction and Equipment 86 FEATURES Hollywood, by Harry Hammond Peall 24 New York, by John Spargo 2S Retakes, by j. R. M 16 Just Between Me an’ You. by C. H. Lynch.. 67 Middle West Events 84 Purely Personal 58 Following out its policy of publishing for the benefit of the trade the complete announcements of the industry’s producing and distributing companies, the HERALD this week presents the 1924-25 schedules of Pathe Exchange, Inc., and Warner Brothers. Announcement of the Pathe program, which will contain 431 pictures, begins on page 31. Details of the Warner Brothers program are published on page 44 and succeeding pages. Re-Takes WILL HAYS has gone out to California to clean up the billboards. If he’ll start a campaign to clean out the billboards of Chicago, so we can see the scenery, the pretty homes and the lake, we’ll back him for a column of publicity a week. * * * Taking the tax off of bowie knives doesn’t interest city people. There isn’t room to draw a real bowie knife in the city. ^ ^ News from the Coast says Willard Louis inherited a cellar — well stocked. No wonder he’s so cockey in “BeauBrummell” and “Babbitt.” Anyone would be with a boot-legacy like that. * * * Help Pete Out Pete Harrison’s hoss is going to have it easy the rest of his days. Received another bale of straw last week. What’s the matter with the oat crop? And has anyone a halter? Pete’ll have to have something to tie the plug to a hitching post with down there on 42nd street. ^ ^ ^ Hard on the Mail-Carriers Chicago post office opened up an emergency hospital last week, and then The Herald came out and filled the darn place. * 4* * Eats Note Well, we won’t starve to death this Fall. We’re going to have “Bread” and “Wine.” Hope Carl Laemmle has put plenty of kick into the wine. , * * * Saving Too Much The gas and electric light companies are trying to suppress that one popular song, I hear. You know the one — “When Lights Are Low.” * * * ’Jever Feel That Way? Whenever they cast a dizzy blonde in the role of a faithful housewife, who keeps the home-fire burnin’, ’n everything, we feel just like shouting out loud in the quiet projection room — “Take ’em off, we know you.” * * * Contented Bovines “Washington has the best climate in the world for the dairy herd,” sez a Western paper adv. So if you want to enjoy good climate, go out to Washington and be a cow. >|C * Alabama’s Famous Now I don’t think there’s any doubt in the world over how many votes Alabama cast for Underwood in the late Dem. convention, is there? * * Latest on Peter Pan Here’s a little inside dope on pictures. Sh-sh! Jack IDempsey is goin’ to_ play Peter Pan. Nobody knows about it but us. So don’t breathe it to a soul. When interviewed by the “Re-takes” editor. Jack said: “Say, believe muh, if they put me in Peter Pan, I’ll show ’em. I’ll do that Pan stuff as it was never done before, and I’ll have Jack Kearns out in the house passing out the smelling salts. I’ll knock ’em cold. I’ll put so much wallop in that play. Old Man Barrie himself won’t know his own brain storm.” J. R. M.