Exhibitors Herald (Sep-Dec 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Sep-Dec 1924
Volume:
Exhibitors Herald (Sep-Dec 1924)
Leaf #:
000603
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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November 1, 1924 EXHIBITORS HERALD 49 Wanda Wiley, Century Comedy star says “Drink milk and grow thin” and tries to prove her theory between scenes of her two reelers. We know better than to think it can be done. AI Kaufman, manager of three theatres in Los Angeles, at Del Monte, famous California resort, where he swings a wicked golf club, ’tis said. Just back from Europe — Marjorie Daw, who returned ten days ago on the Aquitania after filming two pictures in England for Selznick. In “The Passionate Adventure” Miss Daw and Alice Joyce share the stellar honors. above — Henry Otto, who directed “Dante’s Inferno” for William Fox, scheduled for Fall release. He will begin production of “Neptune’s Romance” at Fox studios soon. BELOW — Fox Seattle exchange group (left to right) Jack Lorentz, assistant manager; J. J. Sullivan, manager, and Louis Heimrich, Pacific coast traveling auditor. Fantastic Characters in this Prologue — The unique stage settling used at Grauman’s Egyptian theatre, Hollywood, called “City of Dreams” used in connection with showing of “The Thief of Bagdad,” the United Artists production, which is now in its fourth month at this house.