Exhibitors Herald (Sep-Dec 1924)

December 20, 1924 59 EXHIBITORS HERALD THE FILM MART j Educational THE OLYMPIA THEATRE, New Haven, Conn., made use of a novel and effective exploitation stunt in connection with the Yale-Harvard football game when they printed several thousand blotters to resemble tickets to the big gridiron classic. The “tickets” were distributed on the streets to passers-by and deposited in automobiles parked along the streets before the game. The tickets read; “You might find it pretty hard to secure a ticket for the YaleHarvard game, but you will enjoy pictures of the game as presented by Kinograms at the Olympia theatre,” and the dates of the showing. XXX “THE FAREWELL,” one of Robert C. Bruce’s wilderness tales, issued through Educational, was on the screen at the Capitol theatre. New York, with the feature “The Silent Accuser.” “The Farewell” is called one of the most beautiful of the Wilderness Tales series and met with much approval at the big Broadway playhouse. . . . The Loew Circuit, New York, has booked the Christie Comedy, “Why Hurry?” with Jimmie Adams starred, for a total of 104 days, to run with “The Navigator,” starring Buster Keaton. This means that the Loew Circuit in all of its houses devoted to pictures exclusively, will present an all comedy bill. Chadwick Pictures Corp. “THE TOM BOY,” fifth production in the Chadwick 9 series, has been received in the East. Officials of the company, after viewing it, are decidedly enthusiastic over what it will do when it reaches theatre. Dorothy Devore and Herbert Rawlinson are the principals in the cast. XXX “FLATTERY,” the Chadwick production, which is an extra attraction to the series, has been acquired by Independent Films, Inc., of Boston, and Celebrated Players Film Corporation of Chicago. John Bowers and Grace Darmond feature in this production. Associated Exhibitors JACQUELINE LOGAN, Gladys Walton, Walter Miller, Wilton Lackaye and Lawford Davidson have been added to the cast of “The Great Air Mail Robbery,” starring Captain Charles Nungesser, French ace. The picture is in production at the Glendale studios, with T. Hayes Hunter directing. It is from an original story by Jack Lait. XXX “THE ADVENTUROUS SEX,” Howard Estabrook’s second production for Associated Exhibitors, will be published February 1. Directed by Charles Giblyn, the cast includes Clara Bow, Herbert Rawlinson, Earle Williams, Harry T. Morey, Flora Finch, Lillian Beck, Edna Giblyn and others. . . . C. C. Ezell, former Selznick executive, has joined As sociated Exhibitors as special representative. Century ABE STERN, vice-president of Century’s Comedies, announces that his company will release through Universal five two reel comedies for the month of December. For December 3 the picture will be “The Family Row,” starring Buddy Messinger. On December 10 the release will be “Harem Follies,” featuring Bert Roach, A1 Alt and the Century Follies Girls. December 17 will see the publication of the new Wanda Wiley picture, “Present Arms.” Edna Marian’s first starring vehicle for Century will be issued on December 24. It is “Broadway Beauties,” and also features the Century Follies Girls. For the last of the month there will be another Buddy Messinger comedy, “His First Degree.” In addition to these named two-reelers. Century will release two special productions for Christmas week. They will be a Baby Peggy, “Jack and the Beanstalk,” and another Edna Marian, made especially for the Yuletide season, “My Baby.” XXX WITH THE recent acquisition of Eddie Gordon, star comedian. Century Comedies now have four big stars on their roster. The others are Wanda Wiley, Edna Marian and A1 Alt. In addition to these stars, there are the well known Century Follies Girls, Hilliard Karr, the SCENES from two current MetroGoldwyn-Mayer attractions. Top, "His Hour," from the Elinor Glyn story. Bottom, Robert Vignola directing Hobart Henley and Pauline Frederick in a scene from "Mrs. Paramor.” comedian with the wide girth, and a score or more of feature players who specialize in character delineations. Producers Distributing Corp. “CHARLEY’S AUNT,” internationally famous stage farce, being transferred to the screen by A1 Christie, will be distributed by Producers Distributing Corporation in America. As a stage play, “Charley’s Aunt” is said to hold the money making record, and big things are predicted for the, film interpretation. Sydney Chaplin heads an all-star cast in the picture, which Scott Sidney is directing. XXX FOR DECEMBER Producers Distributing Corporation will issue a “panoramic” list of subjects that cover Egypt, the Far West, and the effete East, with Priscilla Dean, Harry Carey and Florence Vidor in the stellar roles. The pictures are “A Cafe in Cairo” starring Priscilla Dean for December 7. This is a Hunt Stromberg production, directed by Chet Withey from Izola Forrester’s story. On December 21, “The Flaming Forties” will be issued starring Harry Carey. This is a story of the Far West during the days of the gold rush. “The Mirage” starring Florence Vidor will be issued on December 28. This subject is an elaborate adaptation of Edgar Selwyn’s stage play. It was directed by George Archainbaud with Clive Brook opposite the star. Universal “LOVE AND GLORY,” a Jewel production directed by Rupert Julian with Charles de Roche, Wallace MacDonald and Madge Bellamy in the cast is issued by Universal this week. The production had its world premiere at the Lyric in New York several months ago . . . Marceline Day is playing her second leading feature role at Universal City opposite Hoot Gibson in “The Taming of the West.” XXX EDWARD LAEMMLE’S production of Clarence Budington Kelland’s story “Miracle,” now running in the Ladies Home Journal will reach the screen as “The Clash.” Percy Marmont and Alma Rubens are featured. This is one of the White List pictures and will be issued in April. XXX A BETTER picture than “The Storm” is Carl Laemmle’s opinion of the new House Peters starring film “The Tornado.” Mr. Laemmle says: “The new House Peters picture will be a greater success than ‘The Storm.’ It certainly is getting better reports and reviews at the outset. ‘The Storm’ had to build up its vogue, but ‘The Tornado’ is getting the breaks right from the start.” Vitagraph ALBERT E. SMITH, president of Vitagraph, who returned to New York recently from London, where he attended the English premiere of “Captain Blood,” left almost immediately for the Pacific