Exhibitors Herald (Jun-Sep 1924)

58 EXHIBITORS HERALD August 9, 1924 Laws,” which Mrs. Wallace Reid will make, is probably F. B. O.’s biggest offering for the coming year. Mrs. Reid will play the leading role. “Messalina,” also scheduled for early Fall, is a colossal Italian film made by Enrico Gauzzoni, directer of “Quo Vadis” and “Julius Caesar.” Fred Thomson and his horse, “Silver King” have been signed for six more Westerns: “The Go-Getters” with Alberta Vaughn and George O’Hara have been started on the F. B. O. lot with Del Andrews handling the megaphone; Emory Johnson and his mother, Mrs. Emilie Johnson, are working behind closed doors on his sixth production for F. B. O. Goebel and Erb will make six productions for F. B. O. “Hard Cash,” the first, has already been started. Fox ALMA RUBENS has been signed by Fox to play the leading role in “Gerald Cranston’s Lady,” Gilbert Frankau’s novel. . . Three Imperial and three Sunshine comedies are scheduled for publication by Fox as follows:. Imperial — “Sweet Papa,” August 17; “The Pinhead” with Clyde Cook on August 31, and “Blows and Dynamite” on September 14. The Sunshine comedies are “Stretching the Truth,” August 24; “Unreal News Reel No. 4” on September 7 and “The Diving Fool” on September 21. + + + MAURICE ELVEY, noted English director, has started work on “My Husband’s Wives” for Fox starring Shirley Mason. Bryant Washburn and Evelyn Brent are also in the cast. . . . Prints of two specials on Fox’s 1924-25 program, “The Painted Lady” and “Hearts of Oak” have been received in the east. + + + PRODUCTION OF the third of the Richard Harding Davis “Van Bibber” stories has been started by Director FOR SALE— STUDIO LIGHTING EQUIPMENT Wohl Broadsides and Domes; Cooper-Hewitt Overheads and Floor Banks; Spotlights; 5) K. W. Motor Generator Set, etc; in A-1 condition. Cooper-Hewitts for D. C.. Hard Lights for A. C. or D. C. Must be sold at once. E-J ELECTRIC INSTALLATION CO. 155 East 44th Street, N. Y. C. Murray Hill 6577 George Marshall. It is called “The Race.” Eight two reel pictures of this series will be made by Fox. The first was “The Fight” and the second “The Hunt.” Universal “LOVE AND GLORY”, Rupert Julian’s Universal Jewel production featuring Charles De Roche, Madge Bellamy and IVallace MacDonald, will open at the Lyric theatre, New York, on August 4. This picture is regarded by Carl iMemmle as a worthy successor of “The Hunchback of Notre Dame” and is the first “U” picture to show at $1.63 top on Broadway since the Chaney production. + + + THE FIRST STRUCTURAL steel set ever erected at Universal City for picture purposes and probably the first ever designed for a picture is being constructed at Universal City. It is of unusual proportions, much greater than either the “Foolish Wives” or “Hunchback” sets and will be used for re-creating the Paris Opera for Gaston Leroux's novel, “The Phantom of the Opera.” Lon Chaney will be the star of the production and Rupert Julian will be the director. Elliott J. Clawson has made the adaptation from the original book. The new stage, about which there is a tremendous interest in Universal City, zvill be of the most modern building design. It will stand on concrete abutments with skeleton zvork of the highest grade structural steel. Its walls and roof zvill be of reinforced corrugated iron. Its clear height to the lowest truss zHll be full forty-five feet. Associated Exhibitors REPORTS FROM THE Coast indicate that Douglas MacLean has bettered the record he created for laughs in “Going Up” and “The Yankee Consul,” in his latest comedy “Never Say Die,” adapted from Willie Collier’s stage comedy success. After screening “Never Say Die” for the Writers Club in Los Angeles, Bogart Rogers, general manager of Douglas MacLean Productions, wired New York: “Writers Club thinks ‘Never Say Die’ by far best MacLean picture yet. They laugh and roared with long, loud applause at end.” It is to be published by Associated Exhibitors in August. + + + THE MANAGEMENT OF the King Theatre, St. Louis, took advantage of the presence in that city of Alexis B. Luce, leading man from the dramatic stage and the villain of “The Chechahcos,” when they were playing the Alaskan epic. Mr. Luce made a personal appearance twice a day and gave a short talk on the difficulties encountered in the land of snow and ice. It is reported that the week was a clean-up and proved the value of this hot-weather feature. Educational EDUCATIONAL IS starting the new season with mid-August releases this year, four new series making their appearance during the month. Four two reel comedies will form the backbone of the program for the month and these will be surrounded with eight single reel releases. “Turn About,” a Cameo Comedy with Cliff Bowes and Virginia Vance, and one of the “Secrets of Life” series, as yet untitled, will be issued during the first week of the month, followed by “Frozen Waters,” a Lyman H. Howe Hodge-Podge in one reel, and “Pigskin,” a two reel Educational-Mermaid Comedy in the second week. The week of August 17 will offer another of the Cameo Comedies, “Good News,” with Cliff Bowes and Virginia Vance in the leading roles. “The Farewell,” one of the beautiful Bruce Wilderness Tales, is also for this week. The week of August 24 will mark the publication of the first of the 1924-25 product. “Savage Love,” a Christie Comedy starring Jimmie Adams, will be the first release of the new series of ten Christie Comedies. “Never Again,” a Tuxedo Comedy starring A1 St. John, is also the first of a new series of six of these two reel comedies. Two more new series will start the last week of the month. These are the Juvenile Comedies in two reels, and the Earl Hurd “Pen and Ink Vaudeville” series. B. P. Schulberg THE FINAL CAST FOR “The Breath of Scandal,” the first Preferred Picture for release by B. P. Schulberg Productions, Inc., is complete. The players chosen for this Gasnier production of Edwin Balmer’s novel are Betty Blythe, Lou Tellegen, Patsy Ruth Miller, Forrest Stanley, Phyllis Haver, Jack Mulhall. Myrtle Stedman, Frank Leigh and Charles Clary. The screen version of the story has been written by Eve Unsell. N special photoplay edition of the novel will be issued by Grosset and Dunlap simultaneous with the publication of the picture. Century M.IX DAVIDSON, well known Jewish character actor, has one of the important roles in “Eat and Run,” a Century comedy for August release in which Harry McCoy, Al Alt and Bessie Welsh are featured. . . . Harry McCoy, star of Century comedies, is back on the Century lot after spend ng the last tzvo weeks away because of his mother's death. He has completed his part in “Sweet Dreams,” the production starrinn Wanda Wiley and which was interrupted when the news of his mother’s death arrived. + + + AFTER COMPLETING WORK on “Some Tomboy,” her latest starrin i vehicle foCentury Comedies, Wanda Wiley has left Hollwyood for a much needed rest. Since coming to the Century lot Wanda has worked continuously, making in all ten comedies for Century, four of which she has starred in. They are “Her Fortunate Face,” “Sweet Dreams,” “Snappy Eyes” and “Some Tomboy.” Developing, Tinting, Titling Printing, Toning, Editing The “Laboratory of Individual Attention” Cameramen and Small Producers* Write for Estimates on Your Work DIRMEYER STUDIOS 259 Monroe Avenue Rochester, N. Y. Released in August — Now Booking vr, V*. % **• *y/, PRODUCERS DISTRIBUTING CORPORATION O^'SUPER-SPECIAL FILM DRAMATIZATION