Exhibitors Herald (Jun-Sep 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Sep 1924
Volume:
Exhibitors Herald (Jun-Sep 1924)
Leaf #:
0001064
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD August 16, 1924 32 Charlie Chaplin making a scene for his new comedy of Alaska. The actual location of this shot is on the Summit of Mt. Lincoln, in the high Sierras where scenes of unusual magnitude were filmed. Mrs. Bernice Blackwood, member of Women’s Advertising Club of Chicago, representing Rothacker Film Mfg. Co. at World convention of advertisers in London. Douglas D. Rothacker, who rehearsed the lady advertisers’ revue. Charlie Murray, who recently signed with Sol Lesser, to play in “The Mine with the Iron Door,’’ a Principal Pictures production, is going to put in his spare time this Fall hunting for gold in Arizona, hence the unique outfit he has assembled. Viola Dana doing her stuff on a trick velocipede between scenes on the six-day bicycle track used in “Open All Night,” a Paramount production directed by Paul Bern, in which Jetta Goudal, Adolph Menjou, Raymond Griffith and Maurice Flynn appear.