Exhibitors Herald (Jun-Sep 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Sep 1924
Volume:
Exhibitors Herald (Jun-Sep 1924)
Leaf #:
0001066
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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34 EXHIBITORS HERALD August 16, 1924 A fleet of pirate ships of the 17th Century being built at Balboa, Calif., under the supervision of President Albert E. Smith, for Vitagraph’s picture “Captain Blood.’’ These ships will be navigated during the sea fights by ship masters and crews from San Francisco. “The Thief of Bagdad,’’ Douglas Fraibanks’ United Artists production drew the largest crowd ever attending Sid Grauman’s Egyptian theatre, Hollywood. It is estimated 25,000 people tried to get in. ^ Helene Chadwick, star of “The Border Legion,’’ a Paramount picture, wearing William Jennings Bryan’s campaign hat, and the fish that swam across the U. S. A. — in his bowl. John Bowers, F. B. O. star, whose hobby is automobile racing, signing the first entry blank for George Bentel, the promoter, in Los Angeles for the Thanksgiving Day events, at Los Angeles. Anders Randolph painting a portrait of Betty Blythe. Both are appearing in “Potash and Perlmutter in Hollywood,’’ a First National attraction.