Exhibitors Herald (Jun-Sep 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Sep 1924
Volume:
Exhibitors Herald (Jun-Sep 1924)
Leaf #:
0001071
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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August 16, 1924 EXHIBITORS HERALD 39 ITWhile in New York Baby Peggy made the rounds of film row. The calmera man snapped her in the office of Morris Kohn, (seated), president of Dependable Exchange. Accompanying the star on her tour was Irving Lesser, vice-president of Principal Pictures. (] Following a comprehensive exploitation campaign conducted under the supervision of Irving Lesser, this is a part of the crowd which attended the premiere at the Mark Strand theatre of Baby Peggy^s Principal Picture production, “Captain January.” Conduct Extensive Exploitation Drive on “Captain January” To say that nothing was left undone in an exploitation way in connection with Baby Peggy’s “Captain January” during its Broadway showing is to pass up showmanship ideas and stunts of real worth. With the enthusiasm which is characteristic of them in exploiting their stars, Sol and Irving Lesser and Mike Rosenberg of Principal Pictures Corporation fairly outdid themselves with the aid of the winsome little star as the pictures on this page readily indicate. Liberal use of paper, the star’s personal appearances, visits to orphan asylums and hospitals, talks over the radio and a hundred and one other things put the starlet and her picture square in the minds of the New Yorkers and kept it there. f[ Below: The little motion picture star awarded a cup to A. J. Starr, winner of the parachute jU/nping contest at Staten Island, New York. ITBeJorw: Baby Peggy, during her 10,000mile tour, attended church services on the U. S. battleship, Colorado, at the Brooklyn navy yard'. It was there that she posed with the life preserver around her neck.