Exhibitors Herald (Jun-Sep 1924)

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Sep 1924
Volume:
Exhibitors Herald (Jun-Sep 1924)
Leaf #:
0001072
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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40 EXHIBITORS HERALD Aug'ust 16, 1924 ILLUSTRATING “TYPE DISPLAY OF FILM BILL VITAL FACTOR” (OPPOSITE PAGE) Reading clockwise, beginning at upper left, reproductions are from the following house organs: McVickers theatre, Chicago, edited by Ed. Olstead. The Kentucky, Lexington, Earle Hall Payne. The Fenway, Boston, Laurence “Buddy” Stuart. The Tivoli, Newark, Leon O. Mumford. The Beacham, Orlando, Fla., Frank H. Burns. The Leroy, Pawtucket, R. I., Harry F. Storin. The Stratford, Chicago, Harry Corbett. The Eastman, Rochester, N. Y., Eric Thacher Clarke. These house organs were selected as basis for the article on the importance of proper type display for program announcement which begins on the opposite page. It is suggested in the article that the reproductions be hastily scanned before detailed reading in order to ascertain the instant impression as to program magnitude created.