Exhibitors Herald (Jun-Sep 1924)

Page scan 0001252 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Jun-Sep 1924
Volume:
Exhibitors Herald (Jun-Sep 1924)
Leaf #:
0001252
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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WILLIAM FOX COMEDIES During the past season the William Fox Comedies set a new standard for^ consistent, high-class two reel entertainments, but for 1924-1925 the Fox organization is offering a list of comedy attractions that will make the previous product pale into insignificance. With the addition of the two-reel laugh specials created from Richard Harding Davis’ series of Van Bibber stories, the Fox short subject releases stand head and shoulders above anything else of its kind ever offered to you. Ready Now for Screening and Immediate Play Dates The Hunt — The Fight the first two of the R I CHARD HARDING DAVIS series of VAN BIBRER funny stories OTHER JOY FILMS Not slapstick comedies, but NOW A VA I L A B L E novelty two-reel dramas that are replete with laughs and thrills. MONKEY COMEDIES The Monkey Romeo In-Bad the Sailor IMPERIAL COMEDIES Sweet Papa The Pinhead SUNSHINE COMEDIES Stretching the Truth The Poor Sap Apollo’s Pretty Sister FOX FILM CORPORATION THOS. ■. aROOKS, INC.. N. Y.