Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 00010 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
00010
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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4 EXHIBITORS HERALD December 27, 1924 nnoMcm NEWS is always first in showing! senseMmAl or current events' Remember These INTERNATIONAL SCOOPS during the past year! Captain Ariel Varges, international globe-trotter and his 250,000 mile adventure tour. Series of Safety First Pictures made in cooperation virith the New York Police Department and the Motion Picture Theatre Owners of America, backed by the National Safety First Council. A ride with dentli into the crater of Vesuvius in Italy. One of the most outstanding, thrilling news pictures ever made. Only authentic pictures shomng tlie tribute to the dead leader, Lenine. Moscow, Kussia. Flight tlu-u the death trap in the Grand Canyon, Arizona. A tiny slip means destruction. Airplane squadron hides New York City behind smoke screen. C. S. Army planes try out protective scheme. Daring flight into the mist of the Niagara Falls lor tlie first time. First pictures of the Olympic Carnes at Paris, luternational News released these pictures four days before anyone else one of the outstanding scoops of the year. IntemxLtional’s Tenth Anniversary Special on the begrinningr of the Great Wai— a concise, K^raphic liistoi'y of the great conflict. Pictures of the Prince of Wales playingr polo at Syosset, L. I. Greatest news picture in years — released exclusively by International. Scenes taken on b^rd the Z R-3 (now the I.zOs Angeles) on the flight across tlie Atlantic from Germany to the United States. Many other big notes events too numerous to mention were recorded by International, T| CALIFORNIA THEATRE STOCKTON, CAL “International News is by far the best!” THE CAPITOL, Scranton, Pa. “Best news in field always first with events. Patrons ask for it!” RIALTO THEATRE, Erie, Pa. “Always first in showing any sensational or current events!” CALIFORNIA THEATRE, Stockton, Cal. “A pleasure for me to comment on it . . . the best in the field!” OSAGE THEATRE, Kansas City, Kan. “Wish to compliment you on big scoops . . . we were first in our territory to show these . . . many favorable comments from patrons!” BALABAN & KATZ, Chicago, III. “Absolute superiority of the weekly subject matter and continued scoops!” CAPITOL THEATRE, Vancouver, B. C. In no other news reel do exhibitors get such sei'vice as in International News! Scoop after scoop, combined with exclusive features, during the past year made International a sensational box office power. Combined with this is Internationai*s lightning service — the fastest news reel service in the world insuring you pictures of great events days iihead, in many Instances, of all competition. Every exhibitor booking International News gets such service at no extra cost. T'he one rental includes every International news event. In no other news reel do exhibitors get such service as in International News! Released thru 'LXNIV’ER.SA.L'^