Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000188 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000188
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

162 EXHIBITORS HERALD December 27, 1924 rather weak. Coogan is a very good actor. Seven reels. — M. H. McDonnell, Badger Opera House, Merrill, Wis. — Neighborhood patronage. A BOY OF FLANDERS, with Jackie Coogan. — Thursday and Friday. October 30 and 31. very poor. Friday and Saturday, November 7 and 8 at another house. Very good. Can only make money with Coogan on Friday and Saturday. — D. Morris. Franklin theatre, Philadelphia, Pa. — Mixed patronage. A BOY OF FLANDERS, with Jackie Coogan. — A very good picture and Jackie does clever work in this. Patrons, judging by comments, all seemed to be pleased. Seven reels. — Adolph Kohn. Pastime theatre, Granville, N. Y. — Small town patronage. A BOY OF FLANDERS, with Jackie Coogan. — A good picture that played to poor business because I tried to run it as a special on Wednesday and Thursday when the house is usually dark. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. WOMEN WHO GIVE, with a special cast. — A word to mouth picture. Second day nearly as good as first, on third day did not run it and people asked for it at box office. — D. Morris, Franklin theatre, Philadelphia, Pa. — Mixed patronage. ROBINSON CRUSOE, JR., with Jackie Coogan. — Different so will please. — George C. Starkey. Opera House. Montour Falls, N. Y. SINNERS IN SILK, with Aileen Pringle.— This was very good so the few who came said. Sure flopped at box office. — ^A. F. Jenkins. Community theatre. David City, Nebr. LITTLE OLD NEW YORK, with Marion Davies. — A very good picture. Pleased here at advanced admission and to good business. Eleven reels. — Rex P. Barrett. Cozy theatre, Columbia, Mo. — Small town patronage. THE SHOOTING OF DAN MC GREW, with Barbara LaMarr. — Had circulars distributed, poem on one side and cut on the other side. Did good business. — D. Morris, Hippodrome theatre. Philadelphia, Pa. — Mixed patronage. THE SHOOTING OF DAN MC GREW, with Barbara La Marr. — I will say this is a really splendid picture. Better than some of the big specials, and pleased 95 per cent. Ran this some time ago and last night some people said to run it again. — George Osborne, New Star theatre, Westminster. Md. — General patronage. THE SHOOTING OF DAN MC GREW, with Barbara LaMarr. — Here is the best bet of the season. It holds you in a spell from the beginning to end. Wonderful scenes and acting. — R. K. Lang, The Arcadia theatre, Cobb, Wis. — Neighborhood patronage. TRUE AS STEEL, with Aileen Pringle. — A very sexy drama that misses fire. Rupert Hughes had better stick to writing stories and let someone else direct them. This one, like his others, is too obvious and artificial. Business average for four days.— John W. Hawkins. Capitol theatre. New Bedford, Mass. — General patronage. SCARAMOUCHE, with a special cast. — A splendid picture but not the kind that the majority of patrons in my town come out to see. Did not make me any money. Reason — costume play. Ten reels. — Adolph Kohn, Pastime theatre, Granville, N. y. — Small town patronage. THE UNINVITED GUEST, with a special cast. — Had many compliments on this picture. Good story, under sea scenes in natural colors and good acting. Bought this picture right. Eight reels. — Halfway theatre. Halfway, Mich. — General patronage. THE UNINVITED GUEST, with a special cast. — We have not run a picture in a long time that drew the favorable comments that this one did. The color photography was wonderful. Seven reels. — Earhart & Lutz. Opera House, Bellville and Lexington, Ohio. — Small town patronage. THE UNINVITED GUEST, with a special cast. — This is a very good picture and my patrons as they passed out, did not hesitate to tell me so. One reel of beautiful colored photography. Seven reels. — Adolph Kohn, Pastime theatre, Granville, N. y. — Small town patronage. DON’T DOUBT YOUR HUSBAND, with Viola Dana. — This is a good little program picture, and pleased my patrons. Six reels. — Adolph Kohn, Pastime theatre, Granville. N. Y. — Small town patronage. THE HEART BANDIT, with Viola Dana.— Dana pleases as usual. A nice little picture, and will please anywhere. — Clifford L. Niles, Grand theatre. Anamosa, la. — General patronage. THREE WISE FOOLS, with a special cast. — A fair picture, but not liked in a small town. — Totten & Novy, Yuba Opera House, Yuba, Wis. — Small town patronage. UNSEEING EYES, with Lionel Barrymore. — A very good picture for entertainment, suitable for any audience. Don’t think much of the title. The patrons couldn’t grasp any idea of what the picture was about by reading it. — Jack Greene, New Geneseo theatre, Geneseo, 111. — General patronage. THY NAME IS WOMAN, with Barbara LaMarr. — A wonderful well done picture. About as well acted as we have played. Pleased about 75 per cent. — Clifford L. Niles, Grand theatre, Anamosa, la. — General patronage. THE LOVE PIKER, with Anita Stewart. — Film in good condition. A good play for any small town. Seven reels. — Totten & Novy, Yuba Opera House, Yuba. Wis. — Small town patronage. UNDER THE RED ROBE, with Alma Rubens. — Packed the house the first night ; didn’t have anyone the second. People didn’t know what it was all about. Was told if we didn’t get better pictures than that in the future, they would not come. Personally thought it was good. It seems that our town don’t want costume pictures, and they don’t give a rap about Louis XV, or any other of those foreign guys. — Jack Greene, New Geneseo theatre, Geneseo, 111. — General patronage. THE SPOILERS, with Milton Sills.— The best picture we have run for the money. There is one of the best fights in it. that I ever saw in a film. Buy this one, boy. Eight reels. — Totten & Novy, Yuba Opera House, Yuba, Wis. — Small town patronage. THE RECOIL, with Betty Blythe. — The bunk. It is not possible. It is crazy. Outside of that it is all right. Leave it alone. A “cyclone picture,’’ one of those kind that makes you run for the cellar just before the show is over. Seven reels. — Russell Armentrout. K. P. theatre, Pittsfield, III. — General patronage. ROUGED LIPS, with Viola Dana. — Very good. Viola always pleases our patrons. Six reels. — Earhart & Lutz. Opera House, Bellville and Lexington, Ohio. — Small town patronage. OUR HOSPITALITY, with Buster Keaton. — This is a dandy. Play it by all means. — Geo. C. Starkey, Opera House, Montour Falls, N. Y. — General patronage. THE GREAT WHITE WAY, with Anita Stewart. — If you want a picture that has about everything in it. this is the picture. It has the punch, action, story, cast and direction that couldn’t mean anything else but a real picture. One that should get money anywhere. Nine reels. — W. A. Clark, Jr., Castle theatre, Havana, 111. — General patronage. THE EAGLE’S FATHER, with special cast. — • A fair Western. Film in poor shape so spoiled the show. — George C. Starkey, Opera House, Montour Falls, N. Y. Paramount THE BORDER LEGION, with Antonio Moreno. — Picture that gave satisfaction and that is enough. Also got them in. Seven reels. — A. A. Suszycki, Majestic theatre, Mauston, Wis. — General patronage. WORLDLY GOODS, with Agnes Ayres. — Just a fair program picture. Not much to it. Six reels. — H. E. Schlichter, Liggett theatre, Madison, Kan. — General patronage. A SAINTED DEVIL, with Rudolph Valentino.— Our patrons do not care for this type of picture. Business fair. Valentino is an excellent ad for “Staycomb” and the live wire exhibitor can get a window tie-up from the barber supply houses. — H. G. Stettmund, Jr., Odeon theatre. Chandler, Okla. — Small town patronage. THE FAST SET, with Betty Compson. — Very good. Six reels. — Clark & Edwards, Palace theatre, Ashland, O. — General patronage. UNGUARDED WOMEN, with Bebe Daniels.— Holy smoke 1 What rotten business. Paramount did good on this. I lost money. — D. Morris, Franklin theatre, Philadelphia, Pa. — Mixed patronage. WANDERER OF THE WASTELAND, with Jack Holt. — By showing this on our best night in the year (Thanksgiving), we managed to come out a little to the good. Several of our patrons objected to the coloring, telling us they preferred black and white. Although this picture cost us four times as much as we are paying for the latest Tom Mix productions, give us Mix at the same price. Seven reels. — P. R. Matson. Crystal theatre. Flandreau, So. Dak. — General patronage. MERTON OF THE MOVIES, with Glen Hunter. — I ran twelve of the forty so far. Made money on three pictures. Paramount cleaned up on the other nine. More power to them. They are getting smarter, we are getting dumber. — D. Morris. Franklin theatre, Philadelphia, Pa. — Mixed patronage. MONSIEUR BEAUCAIRE, with Rudolph Valentino.— The best Valentino since his role in “The Four Horsemen.” Wonderful settings and gowns, costumes and everything — a masterpiece. Same would not be a small town picture. Ten reels. — • G. E. Mathews, Granada theatre, Portland, Ore. — General patronage. MONSIEUR BEAUCAIRE, with Rudolph Valentino.— Just paid for itself. No kick coming outside of Paramount taking 95 per cent of the profit. — D. Morris, Franklin theatre, Philadelphia. Pa. — Mixed patronage. EMPTY HANDS, with Jack Holt.— Played on Saturday night. Did fine business. Will hold up two nights anywhere. Good picture for any house or town. Book it. Seven reels. — G. E. Mathews, Granada theatre, Portland, Ore. — General patronage. FEET OF CLAY, with Vera Reynolds.— Went over very big. Liked it immensely. — D. Morris, Franklin theatre, Philadelphia, Pa. — Mixed patronage. THE COVERED WAGON, with a special cast.— The biggest money getter yet. We expected more of a crowd than we had, but it had played several of the neighboring towns. Nevertheless it is wonderful. — R. K. Lang, The Arcadia theatre, Cobb, Wis. — Neighborhood patronage. THE COVERED WAGON, with a special cast. — If you have not played it, you have failed in a duty to yourself, your house, your patrons. Played 50-50 with Famous Players, but should have bought the picture. There is one real chance to make real money provided you have the nerve to pay the price and play the game. — Star theatre, Sandusky, Mich. — Small town patronage. THE COVERED WAGON, with a special cast.— Worst flop in years, attributed to the fact that first run theatre ran it to death before we got a crack at it, and when it came to us our clientele deemed no better than the good Mix’s and other Westerns of the better type. — D. Morris, Franklin theatre, Philadelphia, Pa. — Mixed patronage. THE MAN WHO FIGHTS ALONE, with Franklyn Farnum. — Flopped. Did twice as much the next day with a Buck Jones. Eight reels. — D. Prints in All Exchanges — Now Bookmg r PRODUCERS DISTRIBUTING CORPORATION CHARLES R. ROGERS pRESEfns ERCV MARMONT % u ZASU PITTS RENAUD HOFFMAN % PICTUP-IZATION ADAPTED ftT AL COHN 2^ BENAUb HOFFMAN !*“' PHOTOPLAY MAGAZINE' Story by f RANlfCOfWON ^ Season 1 924-25 Thirty First Run Pictures