Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000191 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000191
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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December 27, 1924 EXHIBITORS HERALD 165 Ibu can now secure real bm-ofiiGe Bovdlies from F.B.O. Include thesB tma sure-fire patim getter. A fascinating reel with Famous Movie Stars at work and at play — Movie Fans just eat it up — BOOK and BOOST it every week. Combination Photographic Effects and Pen and Ink Comedy Cartoons Featuring “DINKY DOODLE” The famous animated A recent issue presents MR. and MRS. VALENTINO DORIS KENYON MILTON SILLS MAY ALLISON BESSIE LOVE MABLE BALLIN HUGO BALLIN MAJORIE DAW BEN LYON JOHN BOWERS Kid of the screen and his famous Cat Latest Releases “THE PIED PIPER” and “RED RIDING HOOD” They make the Idds scream and the older folks roar SEE AND BOOK THESE NOVELTIES FROM F. B. O. NX Special Cartoon Posters for Every Release Written and Directed by Walter Lautz STANDARD 723 Seventh Ave. New York Exchanges Everywhere CINEMA CORP.