Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000201
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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December 27, 1924 EXHIBITORS HERALD 175 nice stunts. Five reels. — W. A. Clark, Jr., Castle theatre, Havana, Illl. — General patronage. DESERT HAWK, with Ben Wilson.— When Ben Wilson has anything to do with a Western you can be assured of a real picture. He just seems to put something in them others can’t do. A good Western picture with plenty of everything. Five reels.— W. A. Clark, Jr., Castle theatre, Havana, 111. — General patronage. FIGHTING FOR HONOR, with a special cast. — ^A very pleasing program offering. Contains some extra good railroad stuff. Six reels. — A1 Powell, Highland theatre, Guthrie, Okla. — General patronage. FLAMES OF PASSION, with George Larkin.— A good program picture that pleased here. Five reels. — Adolph Kohn, Pastime theatre, Granville, N. y. — Small town patronage. THE GRINGO DEVIL, with a special cast.— There is no one in this picture I ever heard of, but if you have a Saturday crowd that likes good Westerns, regardless of who the star may be, this is a rip snorter. Has everything in it that goes to make up a good lively Western. The story and photography are good, and the action is a whiz. Got it from the Elliott Film Corporation out of Minneapolis, Five reels. — -Wm, E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. THE HELLION, with J. B. Warner.— Very good Western for Saturday crowd. All pleased. — A. F. Jenkins, Community theatre, David City, Nebr. HORSE SHOE LUCK, with J. B. Warner.— Not much of a picture. Warner had better get in better stories. Five reels. — W. A. Clark. Jr., Castle theatre, Havana, Illl. — General patronage. INNOCENCE, with Anna Q. Nilsson. — A good program picture. Six reels. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. JACQUELINE, with Lew Cody. — A nice little picture. Quite satisfactory, but didn’t draw for me. — W. L. Douglas, Strand theatre, Newman Grove, Nebr. — Small town patronage. LET’S GO, with Richard Talmadge. — For thrills and stunts this is the bird. He is a “go-getter.” This star’s first picture here, and our fans were satisfied with him. A good clean picture with action, and a very good story. You can boost it for action. Six reels. — Gem theatre. Dumas. Ark. — Small town patronage. ON TIME, with Richard Talmadge. — This one failed to please here and it will not compare with "Apierican Manners” which I played some time ago. Watch your step, Richard. Five reels. — Howard Varing, Royal theatre. Spirit Lake, la. — General patronage. Boxing gloves and daggers with Walter Hiers on the receiving end in both instances. These are scenes from the Educational-Waiter Hiers comedy "A Fat C h a n c e." Scott Sidney directed it. ON TIME, with Richard Talmadge. — A clean up. Talmadge today takes the place where Fairbanks left off four years ago. He has arrived. Six reels. — D. Morris, Franklin theatre, Philadelphia, Pa. — Mixed patronage. OTHER MEN’S DAUGHTERS, with a special cast. — Say, boys, get this. The title is good, and the picture holds the end up. — George Osborne, New Star theatre, Westminster, Md. — General patronage. PATSY, with Zasu Pitts. — Maybe she is good, maybe the picture was good, but we sure got bawled out for running it. Print was in terrible condition. — Jack Greene, New Geneseo theatre. Geneseo, 111. — General patronage. RARING TO GO, with Buffalo Bill. Jr.— Good Western picture. Will satisfy your Western fans. First picture we have played of this star and while it is unusually hard for me to put over a new star on the first picture, this nearly broke our Saturday record. Buffalo Bill’s name must still be an asset at the box office. Five reels. — J. L. Greenwood, Orpheum theatre, Weleetka, Okla. — Small town patronage. THREE DAYS TO LIVE, with Ora Carew.— Good Saturday night picture, lots of action and pleased everybody. — Jack Greene, New Geneseo theatre, Geneseo, 111. — General patronage. TWO FISTED TENDERFOOT, with Franklyn Farnum. — A fair Western picture that runs along the same line as his others. Five reels. — W. A. Clark, Jr., Castle theatre, Havana, 111. — General patronage. Serials INTO THE NET, with Jack Mulhall.— Just finished episode 4 and it is holding up fine. Business on the bum, for some unknown reason. Surely not on account of the quality of this serial. Perhaps too near Christmas. Two reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small tov/n patronage. THE IRON MAN, with Albertini.—Had a hard time getting them in to see this, but after much advertising and putting best features on with it, got them interested and quite a few are following it now. Two reels. — Emma D. Frier, Star theatre, Portland, Ore. — Neighborhood patronage. THE IRON MAN, with Albertini. — It is a story and play that go big for the small ^exhibitor. I am not making any money on it, but they all like it. Two reel serial. — A. Catalano, Victory theatre, Rossiter, Pa. — General patronage. THE WAY OF A MAN, with a special cast. — Notice by reports this serial went good in some places but it didn’t draw here. — Don Wilcox, Colome theatre. Colome, So. Dak. — General patronage. Short Subjects EDUCATIONAL BACKFIRE, with Lige Conley. — Just a fair comedy with a road race as the feature. Two reels. — H. E. Schlichter, Liggett theatre, Madison, Kan. — General patronage. BUMPS. — Just a fair comedy, supposed to be one reel but only about one-half reel. Enough of this kind, however. — W. A. Doerschlag, Strand theatre. Ransom, Kan. — Small town patronage. FAST AND FURIOUS, with Lige Conley —A comedy above the average. Two reels. — John W. Hawkins, Capitol theatre. New Bedford, Mass. — General patronage. FOR LAND’S SAKE, a Mermaid comedy. — Would have been a fair comedy if the print had been in condition to run, as it was, it failed to get over. Two reels. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Small town patronage. GOOD MORNING. — Not as good as some of Ham’s, but got by nicely. — Clifford L. Niles, Grand theatre, Anamosa, la. — General patronage. HIGH GEAR, with Bobby Vernon. — This comedy measures up pretty well to the Educational standard. Few comedies of this kind can be called poor. Two reels. — John W. Hawkins, Capitol theatre. New Bedford, Mass. — General patronage. MIDNIGHT BLUES, with Lige Conley.— Good spooky scared-stiff-darkey comedy. Two reels. — A. J. Milton Bean, Maple Leaf theatre. Mount Dennis, Ont.. Canada. — Small town patronage. OCEAN SWELLS, a Chri.stie comedy. — Got over in good shape, class it as about the average Christie comedy. Two reels. — S. G. Ihde, Potoplay theatre, Ashland, Kan. — Small town patronage. PARDON US, a Cameo comedy. — Average single reeler is about all one could say about this one. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Small town patronage. Scenes from “Dangerous Odds,” the latest Bill Cody Western in which Eileen Sedgwick plays the feminine lead. This is an Independent Pictures Corporation publication. A PERFECT THIRTY-SIX, a Christie comedy. — A very good Christie comedy. Many laughs and well done. — Clifford L. Niles, Grand theatre, Anamosa, la. — General patronage. FILM BOOKING OFFICES FIGHTING BLOOD, with special cast. — This second series hasn’t the kick that the first series had. They only act as a filler for me and we will be glad when they are over. Too much the sameness, one round with another. Two reels. — W. J. Shoup, DeLuxe theatre, Spearville, Kan. — Small town patronage. THE GO-GETTERS, with Alberta Vaughn.— “And Never the Twain Shall Meet” is the title of this breezy two-reeler. We can’t say that they actually draw business, but they help to round out a good show. Two reels. — John W. Hawkins. Capitol theatre. New Bedford. Mass. — General patronage. THE GO-GETTERS, with Alberta Vaughn.— This is a real good show and will please. Plenty of out-door action. Eight reels. — W. T. Biggs, Unique theatre, Anita, la. — General patronage. TELEPHONE GIRL, with Alberta Vaughn.— Good and popular with our audiences. Two reels. — C. V. Anderson. Oak theatre, Oakdale, Nebr. THE TELEPHONE GIRL, with Alberta Vaughn. — Good and better. Anyone who would raise any kind of a kick on this series should be shot. Two day run. Two reels. — A. J. Milton Bean, Maple Leaf theatre. Mount Dennis, Ont., Canada. — Small town patronage. FIRST NATIONAL THE BALLOONATIC, with Buster Keaton.— A very good comedy that pleased and a business getter. Play it. — Clifford L. Niles, Grand theatre, Anamosa, la. — General patronage. THE TOONERVILLE TROLLEY.— Two reels of absolutely nothing. Have ran two of them and one fellow laughed or coughed. Two reels. — Don Wilcox, Colome theatre, Colome, S. Dak. — General patronage. WHEN SUMMER COMES, with a special cast. — A good two reel comedy. Regular crowd. Two reels. — G. F. Rediske. Star theatre. Ryegate, Mont. — Small town patronage. PATHE OUR GANG COMEDIES,— All good. Jack Greene, New Geneseo theatre, Geneseo, 111. — General patronage. OUR GANG COMEDIES. — Have yet to receive a poor one. All consistently good, and grownups enjoy them as much as the kids. Two reels. — Adolph Kohn. Pastime theatre. Granville, N. Y. — Small town patronage. AESOP’S FABLES,— All good.— Jack Greene, (Continued on page 178.)