Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000204
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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178 EXHIBITORS HERALD December 27, 1924 EACH PICTURE IS SOMEONE’S NEXT BOOKING You fellows who read these reports and gain a lot of good information from them and never send in any yourself, do you think you are doing right by your brother exhibitors? There are times when a report on a picture will save another exhibitor a lot of grief, and other times will make him more money. All you have to do is to give your honest opinion on every picture that you run. Surely that isn’t too much work for any one. Boys, let’s get together and be 100 per cent in writing up every picture that we run. — ALEX STEEL, Princess-Strand theatres, Farmington, 111. — Reprinted from the HERALD dated March 15, 1924. Title Star Producer Report Exhibitor Theatre Clientele . City State New Geneseo theatre, Geneseo, 111. — General patronage. ALL WET, with Charley Chase. — These Charley Chase one reel comedies are all good, and give as much satisfaction or better than most two reelers. — Sam Minich, Cater theatre, Marceline, Mo. — General patronage. ARE BLOND MEN BASHFUL, with Arthur Stone. — Fine. Just as good as a feature and enjoyed as much. This fellow is going fine. Two reels. — A. F. Jenkins, Community theatre, David City, Nebr. — General patronage. BARNYARD RODEO, an Aesop Fable. — This is about the best one we ever had of these fables, and they are all good. — Dinsmore & Son, Majestic theatre, Weiner, Ark. — Small town patronage. BIG BUSINESS, with Our Gang. — Another good one. These are all good. Come on, boys, join the club and shoot in reports on all your pictures. Let’s weed out the lemons. Two reels. — W. J. Shoup, DeLuxe theatre, Spearville, Kan. — Small town patronage. BOYS TO BOARD, with Our Gang. — Good, any Gang is good. Two reels. — R. K. Lang, The Arcadia theatre, Cobb, Wis. — Neighborhood patronage. THE CAT’S MEOW, with Harry Langdon.— For action and laughs this one cannot be beat. Good as "Picking Peaches,’’ and some liked it better. Two reels. — Dinsmore & Son, Majestic theatre, Weiner, Ark. — Small town patronage. DERBY DAY, with Our Gang. — The first reel is not very exciting but the second is up to the Gang standard. Two reels. — Robt. L. Anderson, Olympic theatre. Forks, Wash. — Small town patronage. DERBY DAYS, with Our Gang.— Whoever is passing these comedies up are missing a good bit, as they are great. We have never had a bad one. Some are better than others, but they are all good. Two reels. — W. J. Shoup, DeLuxe theatre, Spearville, Kan. — Small town patronage. THE FIRE FIGHTERS, with Our Gang.— Pretty tame. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. GEE WHIZZ, GENEVIEVE, with Will Rogers. — Nothing to this at all, won’t even get by as a filler. One of the poorest we have seen to be a comedy. Two reels. — Wm. Hoefs, Queen theatre. Ft. Stockton, Tex. — General patronage. THE HALFBACK OF NOTRE DAME.— A comedy full of thrills, action and laughs. That’s what we want when we play comedies. Pleased my patrons a lot. Two reels. — H. E. Partrick, Palace theatre. North Rose, N. Y. — Small town patronage. LOVE’S SWEET PIFFLE.— Good, but we have had better. — A. F. Jenkins, Community theatre, David City, Nebr. MAUD MULLER. — Ran this for the kids, but will have to class it as very thin entertainment. It may go over fine at an old maid’s quilting party, but for entertainment it is a total loss, with no insurance. Two reels. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. NOAH’S OUTING.— This is an extra good Fable. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. ONE AT A TIME, with Lee Moran. — -This is one that I must report as poor. Whoever made this comedy and put a handle of comedy on it must have been sick. One reel. — W. J. Shoup, DeLuxe theatre, Spearville, Kans. — Small town patronage. OUTDOOR PAJAMAS, with Charley Chase. — Quite a few laughs in this one. One reel. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. PICKING PEACHES, with Harry Langdon. — Have read so many good reports on this comedy that I had resolved not to report on it, but after seeing it can’t resist telling how good it is. Some of my patrons said the best they had ever seen, but “best” is a pretty big word. Certainly was the best I had seen in a long time. Two reels. — H. E. Partrick, Palace theatre. North Rose, N. Y. — Small town patronage. SCORCHING SANDS, with Stan Laurel.— TTiis is a pretty good comedy and has several laughs. One reel. — Wm. E. Tragsdorf, Trags theatre, Neillsville, Wis. — Small town patronage. SHANGHAIED. — The worst comedy I’ve seen in 25 years. Pathe’s comedies are very good, however, but I’ll call this a blank. — W. O. Stevens, Apollo theatre, Princeton, 111. — General patronage. THE SOILERS, with Stan Laurel. — This is great stuff, especially if you have run "The Spoilers.”— Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. STUNTS, a Sportlight. — Good. Something different. One reel. — S. G. Ihde, Photoplay theatre, Ashland, Kan. — Small town patronage. UNIVERSAL FIGHT AND WIN, with Jack Dempsey.— These are good two reel subjects, but not near as good as the first series of “The Leather Pushers,” in which Reginald Denny appeared. Paid much more for those, to my sorrow, and so far had nine losing weeks, with one more to follow. Never again. Two reels. — Adolph Kohn, Pastime theatre, Granville, N. Y. — Small town patronage. NEXT BASE. — Not the kind of comedy people like to see. Very cheap stuff. One reel. — W. A. Doerschlag, Strand theatre. Ransom, Kans. — Small town patronage. NO ONE TO LOVE, with Neeley Edwards. — Rotten, that’s all I can say for the Star Brand of single reel comedies. One reel. — G. F. Rediske, Star theatre, Ryegate, Mont. — Small town patronage. OH, WHAT A DAY, a Gump comedy. — An average Gump comedy that pleased. Different, and makes a change. — Clifford L. Niles, Grand theatre, Anamosa, la. — General patronage. QUIT KIDDING, with Buddy Messenger. — A fair comedy. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. SUCH IS LIFE. — About as good as any of the Peggy’s. If they would just give her a plot or connected story, she would be a knockout. Clifford L. Niles, Grand theatre, Anamosa, la. — General patronage. YOU’RE NEXT. — Century comedy. — P r e 1 1 y fair. — Roy W. Adams, Pastime theatre. Mason, Mich. — General patronage. VITAGRAPH BOBS AND BOOBS, with Larry Semon. A fine one reel comedy. Will get the laughs. One reel. — A. C. Betts, Powers theatre. Red Creek, N. y. — Small town patronage. LIGHTNING LOVE, with Larry Semon. Another good slapstick comedy for Larry. — Clifford L. Niles, Grand theatre, Anamosa, la. — General patronage. SPIES AND SPILLS, with Larry Semon. The best one reel comedy we have had to date. Larry’s comedies seem to please. Consider this extra good. One reel. — A. C. Betts, Powers theatre. Red Creek, N. Y. — Small town patronage. MISCELLANEOUS SEEING CANADA (Canadian Government). — Every Canadian exhibitor should find a place on his program for this series. One reel. — A. J. Milton Bean, Maple Leaf theatre. Mount Dennis, Ont., Canada. — Small town patronage. “JINKS” AND THE KNOWING GNOME (Bray). — These were furnished by the supervisor of exhibits of the New York Slate Board of Health, and they were both good. “Jinks” is cartoon work. Bioth prints in fine condition. Two reels.. — L. Deyo, Miers theatre, Schoharie, N. Y. — General patronage. CLASSIFIED ADVERTISING Five Cents per Word Payable in Advance. Minimum Charge, $1.00. EQUIPMENT WANTED WANTED: 800 good second hand theatre chairs. Give details and description in answering. “F. F.,” Exhibitors Herald. THEATRE FOR SALE FOR SALE: Theatre, located in Good Wisconsin town in very heart of dairy community. First reasonable offer takes it as other business takes all my time. Address, W. D., Exhibitors Herald. THEATRE WANTED WANTED: To lease Modern Theatre, completely equipped in city of not less than 5,000 population. Would consider house which is somewhat run down, but can be built up with proper management. Can guarantee to produce results. Gilt edged references. Let me know what you have. Address H. K. Allen, Box 33, Mountain Grove, Me.