Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000248
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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22 EXHIBITORS HERALD January 3, 1925 In Thi s Issue NEW YEAR’S Year-end Survey and Glance Ahead, by Martin J. Quigley 19 Looking Back at 1924, a cartoon 30 Do You Remember? A resume of the events in filmdom in 1924 31 And Now Altogether: “We Resolve That—” 32 The Big Ones of 1924 by T. O. Service 33 Now for Predictions 34 Directorial Advancement, by George L. Sargent 35 Cinematographic Resume, by Foster Goss 35 OF SPECIAL INTEREST Rafael Sabatini, the Selection of “Herald” Readers, Wins First Annual Zukor Award of $10,000 27 Better Theatres Section 91 Decorative and theatrical lighting . . . Building activity takes spurt in latter months of 1924 . . . Sanitation in the theatre and its importance . . . Projection problems easy for Necker Filmscratcher . . . The Newton, a modern theatre . . . Index to “Better Theatres” sections . . . Sketches of proposed Chicago theatres . . . Money making ideas . . . The showman’s shop window . . . The exhibitor’s information and catalog bureau. NEWS OF THE WEEK Kent’s Testimony Sets Off Fireworks; Cohen in Retort 21 Mayer and Flearst May Make Deal.... 21 McFarland, Enterprise Manager in Houston, Dies 21 23,579 Exhibitors’ Reports Printed in “Herald” in Year 23 Elect James Ohio President; Cohen and O’Toole at Alcet 25 Declares Advertising of Exclusive Runs Is Misleading Public 25 Icy Waters Claim Life of Eastern Exhibitor 25 Film Inspector, Mother of Three Children, Killed in Chicago 26 Canadian Exhibitors Will Ask for Tax Cut 26 New Year Program Outlined by Flinn at Sales Meetings 29 PICTURES OF THE WEEK Pictorial Section 43 WRITTEN BY EXHIBITORS “What the Picture Did for Me” 65 Letters from Readers 63 Botsford on “How to Fight Free Shows’’ . . . Stablein on “Plain Fools” . . . Miller Sends Season's Greetings. The Contributor’s Column 67 Annual Report of the Secretary , . . Dunn, Enloe, Jones, Join Circle. . . . Fry Sends Suggestion. What Showmen Are Doing 51 Stories Exhibitors Want Filmed SERVICE DEPARTMENTS The Theatre 51 New Pictures 56 Inez From Hollywood. . . . Under Fire. ... Secrets of the Night. . . . $50,000 ivcwaiu. . . . ASH i vvuiiuciiui. . . . The White Sheep. . . . Idle Tongues. . . . The Man Who Played Square. . . . The Early Bird. . . . Two Shall Be Born. Service Talks on Pictures 58 Short Subjects 57 The Film Mart 82 FEATURES Hollywood, by Harry Hammond Beall 42 New York, by John S. Spargo 48 Re-Takes, by J. R. M 20 Middle West Events 86 Purely Personal 63 Universal’s next big special will be “The Phantom of the Opera,” from Gaston Leroux’s famous story. Rupert Julian has been engaged to direct. Mary Philbin, Lon Chaney, Arthur Edmund Carewe have the leading roles in this mystery melodrama. “The Phantom of the Opera” Ip' 'Wij