Exhibitors Herald (Dec 1924-Mar 1925)

34 EXHIBITORS HERALD January 3, 1925 Now for Predictions FRANK LLOYD^ director of First National specials^ among them being **The Sea Hatch,** looks back ten years. This lithograph advertised the first of the old Laemmle pictures which Lloyd tcrote, directed and played in. FOX FILM CORPORATION Offering Its Greatest Program The end of. 1924 and the beginning of 1925 finds Fox Film Corportation in the midst of releasing its greatest schedule of productions. This program includes four giant specials, twenty-six special features, twenty-one star series pictures, seventeen Imperial comedies, twenty Sunshine comedies, seven Monkey comedies, twenty-six educational subjects, eight two-reel Van Bibber films from the Richard Harding Davis stories, and 104 issues of Fox News. The giant specials are “The Man Who Came Back” and “Dante’s Inferno,” already released, and “The Dancers” and “Hunting Wild Animals in Hollywood,” to be released before spring. Of the special features nineteen have been released. These included “The Last of the Duanes,” “It Is the Law,” “The Cyclone Rider,” “Oh! You Tony,” “The Painted Lady,” “Hearts of Oak,” “The Warrens of Virginia,” “Gerald Cranston’s Lady,” “Darwin Was Right,” “The Last Man On Earth,” “Teeth,” “Daughters of the Night,” “The Roughneck,” “Troubles of a Bride,” “Flames of Desire,” “The Deadwood Coach,” “Folly of Vanity,” “Gold Heels,” and “In Love With Love.” The other specials to be released are, “Dick Turpin,” “The Hunted Woman,” “Tainted Souls,” “Riders of the Purple Sage,” “She Wolves,” “Everyman’s Wife,” and “The Rainbow Trail.” The star series productions include seven by Buck Jones, seven by Shirley Mason, and seven by Edmund Lowe. Of these only four have been released. These include one by Jones, “The Man Who Played Square”; one by Lowe, “The Brass Bowl” ; and two by Miss Mason, namely, “My Husband’s Wives,” and “Curlytop.” The first important release for the new year will be “The Dancers,” one of the giant specials. This production is an adaptation from the London and New York stage success of the same name by Viola Tree and Gerald Du Maurier. George O’Brien, Fox’ latest discovery who achieved stardom in the screen version of Robert W. Service’s “The Roughneck,” will have the leading male role in “The Dancers,” with Alma Rubens in the leading role. This production will be released January 4. “Dick Turpin,” a drama based on the life of the celebrated English highwayman, starring Tom Mix, is the next important release. This is the most elaborate and expensive production in which Tom Mix has appeared. It was made under the direction of J. G. Blystone with Kathleen Myers, Philo McCullough, James Marcus, Lucille Hutton, Alan Hale and Bull Montana in the supporting cast. It will be released January 11. Do You Remember? {Continued from page 32) New Jersey and O’Toole of Pennsylvania are boomed to succeed Cohen as president of the M. P. T. O. A. * H. A. Cole of Texas and Eli Whitney Collins of Arkansas offer their services to reunite exhibitor factions. Effort fails to bring response from either organization. * George W. Trendle of Detroit, succeeds Moe Mark of New York on the exeeutive committee of First National. Public Relations Department of Herald plays important part in 3 to 1 victory for Sunday opening of theatres at Dixon, 111. * Sydney S. Cohen, representing M. P. T. O. A., and Judge Handy of Kansas, representing Allied States, appear before congressional committee to urge relief from “music tax.” Fail to get action. Norma Talmadge wins popularity contest conducted by members of the “Herald Only” club, with Viola Dana second and Louise Fazenda third. * Radio becomes important factor in exploiting pictures and theatres. First big tieup is affected in Chicago to exploit “The Woman on the Jury.” Exhibitors Herald announces that it is abandoning its review department, offering a better service in its place. Blow to one-man review system is praised by exhibitors and distributors. * Imperial Pictures Company, with Paul N. Lazarus, president, enters distribution field with cooperative plan of selling pictures. Paramount asks court injunction against Weiss Brothers, claiming unfair competition in advertising of “Six Days” as “Moses and the Ten Commandments” ? June M. J. O’Toole is elected president of the M. P. T. O, A. at Boston convention, succeeding Sydney S. Cohen who declined relection after four years of service. * Doubt as to where Thomas H. Ince product would go for coming year is removed by signing of contract with First National for six productions. * Congress passes bill repealing tax on admissions up to 50 cents, effec {Continued on page 36)