Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000270
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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44 EXHIBITORS HERALD January 3, 1925 A Miniature of the Warner Brothers studio, Hollywood, California, showing the administration building facing Sunset Boulevard, at Bronson Ave., in the heart of Hollywood. At night the front of the building is to be flooded with light from the lawn which makes it stand out like a blazing gem. This plaster replica of the studio was made at the Warner plant, and recently shipped to the home office in New York. Buck Jones, the Fox star, whose latest picture is “The Man Who Played Square” which the National Board of Reviews praised highly. Alec B. Francis, popular character man, who will be seen in “Capital Punishment” a Preferred picture which B. P. Schulberg will present. Sidney R. Kent, general manager of Famous Players-Lasky Corporation, upon his arrival in Paris, accompanied by William Frazer and John Ragland of Associated Exhibitors, was met at the Gare Nord by Adolph Osso (left), Paris representative of Paramount. RIGHT Thelma Parr, who will adorn Mack Sennett’s comedies for the next few months. Pathe distributes Sennett comedies. LEFT Jimmy Heme, who is dire c t i n g “Dick” Talmadge in the F. B. O. feature “The Clean up,” the gentleman on the extreme right believes that clowning keeps his players in good form. He’s a complete success according to the players in the company.