Exhibitors Herald (Dec 1924-Mar 1925)

January 3, 1925 EXHIBITORS HERALD 55 Copy Service For Exhibitor House Organs House organ or newspaper publication rights to this copy is granted exhibitors by the “Herald” herewith. H. F. Storin, Leroy theatre, Pawtucket, R. I., attaches to the latest issue of his house organ a note reading: “The Miss Information idea is new to me. Maybe it isn’t to you. Merry Christmas.” The paragraph referred to follows: MEET MISS INFORMATION TNTRODUCING “Miss Information,” a new phase of Leroy service. On Saturday or holiday nights she will be standing in the rear of the orchestra, waiting to help you. Everyone comes into the theatre with some sort of a question. She is there to answer it for you, and gladly. For instance : There are seats to find for the older folks, parcels to check, “Where can we find four together?”; “How long have you been open?”; “Has the feature started?” “Where are the rest rooms?”; “How many seats in the theatre?”; “What’s coming Monday?”; “Is Buster Keaton married?”, and a thousand others. “Miss Information” awaits you. Louis C. Shimon, Milwaukee theatre, Milwaukee, writes: “Somehow I can’t resist sending along some new copy which I have used at the Milwaukee and which may prove helpful to some exhibitor. Season’s greetings.” (One should never resist that impulse.) The copy follows: POPULAR MUSIC The latest song hits of the day — like the classics and operas — instantly become worth while when interpreted by a master organist such as (name of house organist.) These gems — played in true syncopation — win highest awards as popular music! THANKSGIVING 'C'OR your entertainment, a special Thanksgiving program has been arranged. A splendid feature photoplay and many delightful short subjects are in store for you. No wonder the (theatre name) is a big favorite everywhere, especially these chilly days when patrons want warmth and comfort with their entertainment. “OUR GANG” COMEDIES The (theatre name) patron finds in “Our Gang” comedies an abundance of mischievous, entertaining fun of which he never tires. Those “little rascals” are a big part of our delightful programs. Watch for them. (All of Mr. Shimon’s copy was displayed on 28x40 posters at the Milwaukee.) EXPLAINING IMPROVEMENT Have you noticed the improvement in pictures and wondered what was accountable? There’s no mystery about it at all. The fact is that business is better and we can afford to buy the best pictures on the market for you. So many have asked about it that this explanation seems advisable. Theatre Bits Martin j. quigley’s “The Street of Good Cheer” in the Holiday Number strikes us as just about made-to-order for your house organ, your souvenir program, your institutional newspaper campaign, your screen, a panel in your lobby, or for any similar use. And Mr. Quigley authorizes us to state that you may use it if you wish. * * * 'V^ELCOME Tom H. Scott of Eng' ^ land to the circle of exhibitor publishers. He makes it an international organization. N OTE H. F. Storin’ s house organ insert for “He Who Gets Slapped,” reproduced on another page, and consider the possibilities of the idea. * * * T T F. Storin’s “Misinformation” idea, .n. • conveyed in the column at the left, looks like a good stunt. * * * T? A. Snider sends his house organ ^ • regularly and every time we look at it we admire again his type display and his use of cuts. If you are a House Organ Exchange member no doubt you have the same experience. And to think, he asked suggestions for improving his type display! A ND speaking of cuts — the many /x house organ publishers who have had trouble getting what they want must have found the National Poster and Printing Company’s ad in last week’s issue, page 187, especially interesting. And did you notice Charles Ryan’s Milford theatre paper among those present? House Organ Exchange E. E. BAIR, State theatre, Uhrlchavllle, O. HARRY DROWNING, Olympia theatre. New Haven, Conn. FRANK H. BURNS, Orlando Enterprises, Inc., Orlando, Fla. M. T. CRAIG, Majestic theatre, Dresden, Ont., Canada. E. L. FAWKS, Photo Phone theatre, Craford, Tex. T. L. LITTLE, Majestic theatre, Camden, S. C. M. MacLEOD, Wolverine theatre, Saginaw, Mich. EARL D. MASSEY, Texas theatre, Killeen, Texas. E. E. MEREDITH, Virginia theatre, Box 1190, Fairmont, W. Va. CARL F. MOCK, 56 Street theatre. Pine to Delancey Sts., Philadelphia, Pa. EDGAR A. MOSS, Moss Advertising Agency, Marlon, Ind. W. H. OSTENBERG, Jr., Orpheum theatre, Seottsbiuff, Neh. EARLE HALL PAYNE, Kentucky theatre, Lexington, Ky. E. II. RANDALL, Liberty theatre, Condon, Ore. P. F. SCUWlE, Duluth theatre, Duluth, Minn. E. A. SNIDER, Rialto, Virginia theatres. Champaign, ill. 8. STIEFEL, Roxboro theatre, Philadelphia, Pa. F. C. WESKIL, Rose theatre, Colfax, Wash. Entry of name In above list signifies willingness to exchange theatre house organs with other publishers. (Name) (Theatre) (City) (State) — What Showmen Are Doing to Get Business A phototype survey of current exhibitor business effort, with pictures upon the accompanying pages. (Continued from page 51) several heralds and may say that this is an inspiration I got from the Herald. Wishing you all success for 1925 and hoping that you’ll continue the good service — .” * * + The heralds enclosed are four page programs punched at top for hanging. (There’s an idea in that.) Two pages from one of them, the one carrying the “Your Money Back” copy provided by this department, are reproduced. (Anyone else using this stuff who hasn’t told us about it?) The service will be continued and the good wishes are returned in kind. Browning House Organ Features the Puzzles (Illustrated on page 53) H. Browning, Gordon’s Olympia theatre, New Haven, writes: “I am sending you a cross word puzzle which I had issued this week for the first time and from now on I will issue one each week. Cross word puzzles have taken the country by storm. It is the latest craze and therefore a fine means of advertising and getting the public in, and corresponding with, the theatre. There is no expense to them, as the ads on the reverse side pay in full for the cost of issuing them and still leave enough space for advertising the picture attractions. “Of this initial number, 5,000 copies have been distributed and met with great success, as hundreds of answers were sent in. You will receive a copy of the next cross word puzzle sent out. “I am also enclosing a copy of our house program, upon the front page of which I have had placed a cross word puzzle in keeping with the furore that these puzzles have caused throughout the entire country. In the future I will have a cross word puzzle on the front page of every issue of the little program.” * * + Two pages from Mr. Browning’s “little program,” which runs eight pages, are reproduced. A cross word puzzle was featured on the front, with pages inside devoted to the same, but these could not be reproduced. It will be noted that one of the pages reproduced carried the tribute to the late Thomas H. Ince, which was supplied in a recent issue, as well as one of the humorous paragraphs from J. W. Bettersworth’s burlesque house organ, “The Istrione Squirtgun.” The other page, giving cooking recipes and listing other theatrical attractions in the city, is reproduced as of especial interest to those who seek new features for their publications. (May we not receive the house organ regularly?) Kramer Pilots ‘‘Broken Laws” World Premier (Illustrated on pages 52-54 ) Louis Kramer, who knows Chicago like he knows his name, returned last week to New York after cooperating with Ralph