Exhibitors Herald (Dec 1924-Mar 1925)

84 EXHIBITORS HERALD January 3, 1925 (Centre) Evangeline Russell, who plays the feminine lead in “The Red Wolf,” a Lowell Film Productions, Inc., feature soon to be issued for the independent market. Left and right, two scenes from the same picture with John Lowell starred. (Continued from page 82J Producers Distributing Corp. MILDRED HARRIS has been signed by Hunt Stromberg to play opposite Harry Carey in the latter’s new attraction, “Beyond the Border.” This picture is the first of the new Carey series • ■ • ; Foreign distribution of “Charley’s Aunt,” which the Christies are producing for ProTtcers Distributing Corporation, will be handled by Simmonds-Kann Enterprises, Inc. The deal was closed by Harry Rowson of Ideal Films, London. XXX THE EAST out-distanced the West in the P. D. C. sales contest which has just closed. First prize in the drive was awarded by Paul C. Mooney to L. J. Hacking, manager of the Boston branch. C. D. Hill of St. Louis won second place, and G. R. Ainsworth of Pittsburgh, third. G. Soloman and E. M. Schnitzer, both of New York, won the individual salesmen’s prizes. Mr. Mooney announces that all divisions exceeded their sales quotas. XXX HERE’S A NEW kind of record and it’s held by Joe Stout, branch manager at Los Angeles. Within the last three weeks. Stout has booked P. _D. C. pictures as opening attractions in five new theatres. The new Mission, San Diego, opened with “The Chorus Lady;” Bakersfield theatre, Bakersfield, opened with “Barbara Frietchie;” Tulaine Theatre, El Centro, opened with “The Siren of Seville;” Link theatre, Los Angeles, and the Colonial at South Pasadena, both opened with “Reckless Romance.” XXX Universal UNIVERSAL announces that Rupert Julian has just completed what the company regards as the most ambitious sequences of scenes ever put into screen form. They are the scenes of the Paris Opera House and are a feature of “The Phantom of the Opera.” This special, according to Universal, will outdo “The Hunchback of Notre Dame” in magnitude and artistic accomplishment. XXX “THE TORNADO,” starring House Peters, has just had its Broadway premiere at the Piccadilly theatre. New York. According to Universal the showing was a triumph for both the star and the picture .... The air mail was used by Universal to ship prints of International Newsreel containing pictures of the Gomper’s funeral, to leading theatres of the country. Owing to the coordina tion between cameramen, the editing department and the distribution company, these pictures were en route to all parts of the United States early Wednesday. XXX PRODUCTION has started at Universal City on “Siege,” the Samuel Hopkins Adams novel in which Virginia Valli will star. Svend Gade, the celebrated Danish director, will handle the megaphone on this attraction. Co-starring with Miss Valli will be Eugene O’Brien .... William A. Seiter has completed “Dangerous Innocence,” the new Jewel picture co-starring Laura La Plante and Eugene O’Brien. XXX Warner Brothers SPECULATION is high in the Warner Brothers studios concerning the choice that will be made in filling the feminine role in the play whose cast will be headed by Bert Lytell. Announcement has been made that the first scenes will be taken in two weeks, since Lytell has come to an agreement with Warner Brothers. XXX COMPLETION of a selection of novels to be made into films will soon be reached by the Warner company. XXX CHILDREN are delighted to hear the announcement that a deal has been consumated by which there will appear the Rin-Tin-Tin chocolate bar, a five cent novelty, made by the William Patterson Company, Ltd. XXX THE NEXT work to be done by Mai St. Clair, since he has completed “On Thin Ice,” will be “How Baxter Butted In,” taken from the old stage play filled with many comedy situations. XXX Principal Pictures Corporation A FEATURE of the exploitation campaign conducted on behalf of the recent picture written by Harold Bell Wright, “The Mine With the Iron Door,” was the club organized among his followers which bore his name. XXX A SECOND release under the authorship of Harold Bell Wright, “The Recreation of Brian Kent” is progressing rapidly under the supervision of Director Sam Wood. Kenneth Harlan, Helene Chadwick, Mary Carr and ZaSu Pitts are featured in the screen version of the novel. Metro-Goldwyn-Mayer SNOW next August is the prediction if the public does not turn out in throngs to see “Circe The Enchantress,” according to the statement made by Louella Parsons in the New York American. In this picturization of the Blasco Ibanez story Miss Murray wears “many jewels, much fuzzy hair and not too many clothes,” said Miss Parsons. XXX ARRANGEMENTS HAVE been made to take the production of Victor Seastrom’s “He Who Gets Slapped,” to the Tremont Temple where it will begin an extended engagement on December 29. Anticipation of the play’s success there is based on the record it made at the Capitol theatre in New York. XXX SHOWMANSHIP legislation has been introduced into the Metro-GoldwynMayer’s Culver City studios, by Irving G. Thalberg, associate studio executive, by placing in each department of production a “police showman” to enforce a set of box office laws. Contrary to the first impression gained from the name of the new policy the “police” are not blue-coats ready to subdue riotousness but are critics whose business it is to watch for errors in production that tend to decrease the drawing power of the picture or deprive it of a degree of its “satisfying power.” In case a point of this kind is raised “Judge” Irving Thalberg holds an immediate hearing. XXX B. P. Schuiberg THE FIRST OF a series of purchases of screen material for next year’s program has been made by B. P. Schuiberg Productions in the acquisition of “Lew Tyler’s Wives,” Wallace Irwin’s novel of Marriage . . . “Free to Love,” which Frank O’Connor directed has been completed. Clara Bow, Raymond McKee, Alec B. Francis and others are in the cast. XXX “THE PARASITE,” Helen Martin’s novel which is Gasnier’s next production has been adapted by Eve Unsell. The cast chosen for it includes Owen Moore, Madge Bellamy, Bryant Washburn, Lillyan Tashman, Mary Carr and Bruce Guerin .... Clara Bow has been chosen to head the cast in “The Boomerang,” the Belasco play by Winchell Smith and Victor Mapes. (Continued on page S6)