Exhibitors Herald (Dec 1924-Mar 1925)

January 3, 1925 EXHIBITORS HERALD XI “Better Theatres” Index SINCE the launching of the “Better Theatres” section of Exhibitors Herald in May, 1923, the efficient operation of the physical playhouse, its construction and its equipment have been the subject of many articles covering virtually every phase of thegfre operation. These discussions, prepared by experts, give to the theatre owner for the first time a source of definite knowledge on such a variety of theatre problems that they have come to constitute a reference library in many picture houses. To assist in this reference work, a list of outstanding articles which have appeared in “Better Theatres” are given below, arranged according to subjects treated and indicating the issue which the article appeared. The issues of the Herald containing the monthly “Better Theatres” section are distinguished from the regular weekly issues of the Herald by two stars on the “backbone” of the book. Acoustics ACOUSTIC CONSIDERATIONS OF THE MOTION PICTURE THEATRE, by Professor F. R, Watson, University of Illinois, Oct. 13. 1923. ACOUSTICS AND ITS RELATION TO A SUCCESSFUL THEATRE, by Horace L. Smith, Jr. .Ian 5, 1924. “History of the Theatre” THE HISTORY OF THE THEATRE— ITS ORIGIN AND DEVELOPMENT, by Frank Cambria. Sept. 15, 1923, This unusual narrative appeared in “Better Theatres" in ten consecutive installments. Construction FIRE RESISTIVE CLASSIFICATION TO GUIDE THEATRE BUILDERS, by Norman M. Stineman. July 21. 1923. MAMMOTH FAIRYLAND IS CHILDREN’S PLAYROOM IN TEXAS THEATRE, Sept. 15. 1923. MAKING THE THEATRE FIREPROOF— FLOOR, ROOF CONSTRUCTION, by Norman M. Stineman. Sept. 15, 1923. IMPORTANCE OF FIRE RESISTIVE COLUMNS IN BUILDINGS, by Norman M. Stineman. Oct. 13. 1923. ADAPTABILITY OF VARIOUS PERIODS FOR THEATRE DESIGN, by Henry L. Newhouse. Nov. 10. 1923. THEATRE THAT IS SAFE INVESTMENT— CAN BE MADE INTO GARAGE, Nov. 10. 1923 DETAILS OF MODERN THEATRE ADJOINING HOTEL, Jan. 5. 1924. PRESENT-DAY THEATRE HAS REACHED MAXIMUM SIZE, SURVEY SHOWS. Feb. 2. 1924. HOW CONSTRUCTION AND EQUIPMENT GOVERNS YOUR INSURANCE RATE, by A. J. Moeller. Feb. 2. 1924. HOW FIREPROOF CONSTRUCTION CAN BE HAD AT NO GREATER COST, by Norman M. Stineman. Feb. 2, 1924. ARCHITECT DENOUNCES PROPOSED NEW YORK BUILDING CODE, by G. E. Eichenlaub. March 1, 1924. N. Y. CODE WOULD MAKE FIREPROOF THEATRES UNNECESSARILY COSTLY, by Norman M. Stineman. March 29, 1924. FUNDAMENTALS OF GOOD ARCHITECTURE IN THEATRE DESIGN, by Louis L. Wetmore, Aug. 16, 1924. FREE DANCING PROVIDED LYCEUM PATRONS IN BALL ROOMS UNDER BALCONIES, Dec. 6. 1924. Decoration DECORATING AND FURNISHING THE MODERN THEATRE, by Frank Cambria, May 26, 1923. Equipment Dealers THE AIMS AND PURPOSES OF THE NEW EQUIPMENT DEALERS ASSOCIATION, by F. F. Barth, Nov. 10, 1923. OPTIMISM REIGNS AT MEETING OF EQUIPMENT DEALERS, Feb. 2. 1924. STEPS TAKEN TO STRENGTHEN DEALER ORGANIZATION AT CLEVELAND, by H. E. Holquist. Aug. 16, 1924. Financing FINANCING THEATRE BUILDINGS IN SMALLER COMMUNITIES, by H. A. Moore, vice-president, American Bond Mortgage Company. May 26, 1923. Fire Prevention FIRE RESISTIVE CLASSIFICATIONS TO GUIDE THEATRE BUILDERS, by Norman M. Stineman. July 21, 1923. MAKING THE THEATRE FIREPROOF— FLOOR, ROOF CONSTRUCTION, by Norman M. Stineman. Sept. 15, 1923. HOW FIREPROOF CONSTRUCTION CAN BE HAD AT NO GREATER COST, by Norman M. Stineman. Feb. 2, 1924. PLACING FILM CABINETS AT AN ANGLE SEEN AS AID TO SAFETY. June 21, 1924. ELEMENTARY MEASURES IN PROTECTING THEATRE PROPERTY AND LIFE, by L. M. Fulton. July 19, 1924. SAFEGUARDING THE PUBLIC IN YOUR THEATRE, by J. F. Christophel, Safety Director, City of St. Louis. Dec. 6. 1924. Lighting EXHIBITOR TELLS HOW HE CUT LIGHT BILL $20. May 26, 1923. LIGHTING REQUIREMENTS OF AUDITORIUM, LOBBIES, by Frank E. Plowman. May 26, 1923. LIGHTING THE STAGE FOR SPECIALTIES AND PRESENTATIONS, by A. L. Powell. June 23, 1923. STAGE LIGHTING EQUIPMENT AND HOW TO USE IT EFFECTIVELY, by A. L. Powell. July 21, 1923. CORRECT LIGHTING AND WIRING OF THE PICTURE THEATRE. Aug. 18 1923 COLORED LIGHT AND ITS EFFECT ON SCENERY, by A. L. Powell. Aug. 18, 1923. RHODE ISLAND THEATRE CHALLENGES COUNTRY WITH ITS LIGHTING EFFECTS, by John F. O’Malley. Sept. 15, 1923. BETTER LIGHTING TREATMENTS AND STAGE SETTINGS, the first of a number of articles by Colby Harriman. Jan. 5. 1924. BE YOUR OWN TECHNICIAN— PRACTICAL LIGHTING EFFECTS POSSIBLE TO ALL, by Colby Harriman. May 24, 1924. BRINGING YOUR THEATRE OUT OF THE GLOOM WITH FLOODLIGHTING. May 24, 1924. PRINCIPLES AND METHODS GOVERNING BETTER THEATRE LIGHTING, by Colby Harriman. June 21, 1924. IMPORTANCE OF CORRECT FIXTURES IN THEATRE LIGHTING, by Colby Harriman. July 19. 1924. A PLAN TO STANDARDIZE THEATRE LIGHTING, by Colby Harriman. Aug. 16, 1924. Music EVOLUTION OF THEATRE MUSIC, by "The Observer.” May 26. 1923. MUSIC INDUSTRIES CONVENTION AT CHICAGO A NOTABLE AFFAIR. June 23, 1923. MECHANICAL INSTRUMENTS AND THEIR VALUE IN SMALLER THEATRES. July 21, 1923. PROPER ROLLS ARE KEY TO SUCCESS WITH MECHANICAL INSTRUMENTS. Aug. 18, 1923. IMPORTANCE TO THE EXHIBITOR OF PROPER CARE OF MUSICAL INSTRUMENTS. Sept. 15, 1923. RELATION OF MUSIC COST TO SIZE OF THEATRE. Nov. 10, 1923. DEVELOPING LOCAL TALENT SUGGEST SOLUTION OF SMALL TOWN MUSIC PROBLEM. Jan. 5, 1924. SUGGESTIONS FOR PROCEDURE IN USING LOCAL TALENT. Feb 2 1924. GOOD MUSIC IS THE LINE BETWEEN PROFIT AND LOSS IN MANY THEATRES. March 1, 1924. THE PROBLEM OF ROLL MUSIC FOR MECHANICAL INSTRUMENTS. March 29, 1924. SAYS THEATRE’S ORGAN INVESTMENT MUST BE PROTECTED, by T. O. Service, Aug. 16. 1924 ORGAN ACCOMPANIMENT OF MOTION PICTURES, by Iris Ethel Vining. Dec. 6, 1924. LIBRARY OF ROLL MUSIC DEVELOPED FOR PICTURE INTERPRETATION, by Harry Hammond Beall. Dec. 6, 1924. New Equipment, Novelties PERFUME DEVICE ATTACHED TO ORGAN ADDS REALISM TO SCENES. May 26. 1923. MUSIC STAND ELIMINATES GLARE FROM ORCHESTRA PIT. Aug. 18, 1923. HUMMING INSTRUMENT PLACED ON MARKET AS AID TO SMALL ORCHESTRA. Oct. 13, 1923. WOODEN USHER IN LOBBY PASSES OUT THEATRE PROGRAMS. Jan. 5, 1924. MUSIC STAND AND SAXOPHONE HANGER COMBINED IN ONE. Jan. 5. 1924. MOVING BULLETIN BOARD DESIGNED TO ATTRACT PASSING PATRONS. Feb. 2, 1924. TWO PLAYERS OPERATE THEATRE ORGAN WITH DOUBLE CONSOLE. March 1. 1924. LIGHTING FIXTURES MADE PORTABLE WITH AID OF NEW DEVICE. April 26, 1924. DECLARES THEATRE ADVERTISING CLOCK IS PROFITABLE. April 26, 1924. NEW ROLL PLAYER DEVELOPED TO FIT ANY ORGAN. April 26. 1924. CHANGE OVER DEVICE IS PLACED ON MARKET BY NEW FIRM. May 24, 1924. MECHANICAL CANARIES WILL SING IN THEATRE REST ROOMS. May 24, 1924. ELECTRIC SIGN REVOLVES AROUND WATER TOWER ON THEATRE ROOF. July 19, 1924. DETACHABLE COLOR GLOBES DEVELOPED FOR USE IN STAGE LIGHTING. Aug. 16, 1924. SOUND PRODUCING ORCHESTRA FLOOR INCREASES VOLUME OF MUSIC. Nov. 8. 1924. Projection ARCHITECTS AND THEIR ATTITUDE TOWARD PROJECTION, by H. A. R. Dutton. Oct. 13, 1923. OPERATING WITH POWER FROM YOUR OWN PLANT. June 23. 1923. PRINCIPLES AND APPLICATION OF MAZDA LAMP PROJECTION. Nov. 10. 1923. PRINCIPLES AND APPLICATION OF MAZDA LAMP PROJECTION, .“iecond article. Dec. 8, 1923. PRINCIPLES AND APPLICATION OF MAZDA LAMP PROJECTION, third article. Jan. 5. 1924. PRINCIPLES AND APPLICATION OF MAZDA LAMP PROJECTION, fourth article. March 1. 1924. LANDERS AND SITTON GIVE OPERATING COSTS OF POWER PLANTS. March 29, 1924. PRINCIPLES AND APPLICATION OF MAZDA LAMP PROJECTION, concluding article. March 29, 1924. OLLER ADDS TO INFORMATION ON POWER PLANT DATA. April 26, 1924. THEATRE SUCCESS TODAY DEMANDS THE BEST IN PROJECTION, by T. O. Service. Sept. 13, 1924. PROVIDING PICTURE FACILITIES IN OFFICE BUILDINGS. Oct. 11, 1924. IF I WERE AN EXHIBITOR— THE KIND OF PROJECTION ROOM I’D HAVE, by Clell Jay. Dec. 6, 1924. Purchasing HOW WE SAVE $10,000 A YEAR BY OPERATING A STOCK ROOM, by E. F. Fisher. Purchasing Agent. Ascher Bros. Aug. 18, 1923. EFFICIENT METHODS OF CHECKING ELECTRICAL SUPPLIES, by Colby Harriman. Sept. 13, 1924. YOU CAN EFFECT A 25 PER CENT CUT IN OPERATING EXPENSES, by Colby Harriman. Oct. 11, 1924. CONDUCTING A SUPPLY DEPARTMENT AND KEEPING RECORDS. Nov. 8, 1924. (Continued on page XVII)