Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000335 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000335
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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January 3, 1925 EXHIBITORS HERALD XV Newton Theatre, Newton, New Jersey. Reilly & Hall, Architects. Ben Krey, Consulting Engineer A Better Theatre— Electrically Some G-E material built in this theatre: Safety Control Panelboards Wire and Cable Conduit — Greenfielduct andSpragueduct Tumbler Switches Convenience Outlets Outlet Boxes Terminals Fuses Some G-E equipment used in this theatre: Floodlights Edison MAZDA Incandescent Lamj. s Mo-orj driving ventilating fans General Electric Company specializes in electrical material for building equipment. G-E representatives will be glad to advise theatre owners. A theatre is good in proportion to the builder’s applied knowledge of materials and methods, and to intelligent expenditure for construction. In putting up the Newton Theatre, a leading motion picture house in Newton, New Jersey, the owner had the foresight to select competent professional aids, both for architecture and engineering. The result has been that this theatre is the unified expression of the owner’s idea of what a motion picture theatre should be —quite properly equipped, and well adapted to the convenience of management and employees and to the comfort of its patrons. In the structure itself, much General Electric material was used. And in equipping the completed building a number of G-E appliances have been installed. Mr. Owner, what is your idea of a modern motion picture theatre? A letter or call to the nearest General Electric representative, asking for a conference, will lead to results that will please you. 55-10 GENERAL ELECTRIC CENERAL ELECTRIC COMPANY, SCHENECTADY. N. Y., SALES OFFICES IN ALL LARGE CITIES