Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000337 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000337
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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EXHIBITORS HERALD XVII January 3, 1925 {Continued from page XI) Radio SAYS EXHIBITORS MUST FORCE RADIO TO PAY FOR TALENT. March 29. 1924. STORIES OF RADIO— THEATRE TEST AT W. C. QUIMBY THEATRES, FORT WAYNE, IND. Articles covering this experiment appear in the following issues: August 9, August 23, September 13 and December 6. Remodeling REMODELING SUGGESTIONS AND SOME ECONOMICAL CONSIDERATIONS, by A. C. Liska. July 21, 1923. NEW THEATRE ARISES WITHIN WALLS OF OLD STRUCTURE, by Leon H. Lempert & Son. Nov. 10, 1923. REMODELING IS ACCOMPLISHED WHILE PERFORMANCE GOES ON. Jan. 5, 1924. GIVING NEW LIFE TO THE INTERIOR AND EXTERIOR OF THE THEATRE. March 1. 1924. EARLY PREPARATIONS FOR SUMMER WEATHER ARE PROFITABLE. March 29, 1924. Special Interest ARCHITECTURAL TRADITION DEFIED IN HOUSTON THEATRE DESIGN, by John Eberson. Describing theatre auditorium representing Italian night. May 26 and June 23. 1923. MASTBAUM TELLS HOW HIS FIRM SELECTS THEATRE SITES, by Jules E. Mastbaum. July 21, 1923. AIRDROMES, ROOF GARDENS, FACTS ABOUT THEIR CONSTRUCTION, by R. L. Simmons, Aug. 18. 1923. PREDICTS EGG-SHAPED PLAYHOUSE, S. L. Rothafel’s view of the theatre of the future. Aug. 18. 1923. CHILDREN’S CRY ROOM IS ASSET TO ANY PLAYHOUSE, by Robert O. Boiler. Aug. 18. 1923. PARAMOUNT TO ERECT GOTHAM’S FINEST THEATRE AND OFFICE BUILDING, by H. E. Holquist. Nov. 10. 1923. NATIONAL THEATRE A REAL MONUMENT OF THE MONUMENTAL CITY, by C. K. Howell. Dec. 8. 1923. DANCING, BILLIARDS, BOWLING MAKE RECREATIONAL CENTER OF THEATRE. March 29. 1924. TAKING EXCESS LABOR AND COST OUT OF THE THEATRE CLEANING JOB, by Enoch Lundquist. May 24, 1924. ARMY ORGANIZATION OPERATES CHAIN OF 105 PICTURE THEATRES. May 24, 1924. MANY INNOVATIONS MARK NEW FORUM THEATRE AT LOS ANGELES, by Harry Hammond Beall. June 21, 1924. UNUSUAL LIGHTING EFFECTS MAKING WISCONSIN DISTINCTIVE PLAYHOUSE. Aug. 16, 1924. THE DOUBLE THEATRE— AN INNOVATION AND A GLIMPSE INTO THE FUTURE, by C. Howard Crane. Dee. 6, 1924. A DESCRIPTION OF THE FUNCTIONS OF THE NELA SCHOOL OF LIGHTING, by Roy A. Palmer. Stage Settings PLANNING AND BUILDING YOUR OWN STAGE SETTING, by Colby Harriman. March 1, 1924. BE YOUR OWN STAGE TECHNICIAN— PRACTICAL LIGHTING EFFECTS POSSIBLE TO ALL, by Colby Harriman. May 24, 1924. SAXE WORKSHOP MAKES OWN STAGE SETTINGS FOR CIRCUIT. Nov. 8. 1924. Seating DESIGNING THE THEATRE TO MAKE EVERY SEAT “PAY," an interview with Geo. L. Rapp. May 26. 1923. CORRECT SEATING ARRANGEMENT AND ITS RELATION TO THE BOX OFFICE. July 21. 1923. CHAIR DEVICE PROVIDES FOR CHILDREN’S COMFORT, describing extra seat for children which fits in regular chair. July 21, 1923. Small Theatres VITAL CONSIDERATIONS OF THEATRE BUILDING IN SMALLER CITIES, by Robert O. Boiler. June 23, 1923. YOUR SECOND THEATRE— SHOULD IT BE A LARGE OR SMALL HOUSE, by Robert O. Boiler. Sept. 15, 1923. A BETTER THEATRE WITH MAXIMUM REVENUE FOR THE SMALL TOWN, by Leonard F. W. Stuebe. Sept. 15, 1923. STANDARD THEATRES BUILT UNDER COOPERATIVE SYSTEM, by G. E. Eichenlaub. Oct. 13, r923. CONSTRUCTIONAL FEATURES OF THE STANDARD 500-SEAT THEATRE, by G. E. Eichenlaub. Dec. 8, 1923. CONSTRUCTIONAL FEATURES OF THE STANDARD 800-SEAT THEATRE, by G. E. Eichenlaub. March 29, 1924. PLANNING AND BUILDING A MODERN SMALL TOWN THEATRE, by R. L. Simmons. April 26, 1924. SMOKING ROOM AND CRY ROOM ARE FEATURES OF 750-SEAT HOUSE, by R. L. Simmons. July 19, 1924. A THEATRE OF 500 SEATS OR LESS— HOW NOT TO BUILD IT, by H. E. Holquist. Nov. 8. 1924. COST OF SMALL THEATRE PLANS AND SCOPE OF ARCHITECT’S SERVICE, by H. E. Holquist. Dec. 6, 1924. Ushers MAKING USHERS A BUILDER OF PATRONAGE, the experiences of Jones, Linick & Schaefer. May 26. 1923. FITTiNG YOUR USHERS WITH PROPER UNIFORMS FOR SUMMER. Idsrch 29 1.924* HOW THE WISCONSIN THEATRE OPERATES ITS USHERING SYSTEM. July 19, 1924. BONUS SYSTEM AND “NO TIPPING” PLAN RAISE USHER EFFICIENCY, by Harry Davey, House Manager. Wisconsin Theatre. Nov. 8, 1924. Ventilation, Heating IS YOUR THEATRE COMFORTABLE WHEN ONLY PARTLY FILLED, by S. R. Lewis. Aug. 18, 1923. FINDS OIL BURNER SUCCESSFUL AND ECONOMICAL FOR THEATRE USE, by H. E. Holquist. Dec. 8, 1923. COMFORT FOR YOUR PATRONS— A LAUNDERED ATMOSPHERE, by Horace L. Smith, Jr. March 1. 1924. HEATING, VENTILATION, DECORATION OF 700-SEAT PLAYHOUSE, by R. L. Simmons. May 24, 1924. VENTILATION FEATURES OF THE STANDARD THEATRES, by G. E. Eichenlaub. July 19, 1924. THEATRE VENTILATION AND ITS RELATION TO PUBLIC HEALTH, by Herman N. Bundesen, M. D. Nov. 8, 1924. *^You want Phelco Smooth and quiet burning Bright light Steady arc Slow burning rate Long condenser life Phelco Users Say: “We are pleased to advise you that Phelco carbons are giving us the best Service of any carbons that we have ever been able to purchase.” (NAME OF THEATRE ON REQUEST) CHARLES W. PHELLIS & CO., Inc. 130 West 42nd St., New York For Canada: Keystone Trading Co., Ltd., 10 Ste. Sophie Lane, Montreal.