Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000338
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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XVIII BETTER THEATRES SECTION OF January 3, 1925 That s what good projection means sharp, clear, contrast between light and dark. But contrast depends on the lens. Eliminate muddy, cloudy effects from your pictures by using Snaplite Lenses. They will inject more snap into even the poorest print, and give better ones the clear definition and strong black and white that audiences demand. See your Dealer or Write direct to KOLLMORGEN OPTICAL CORPORATION 35 Steuben St. Brooklyn, N. Y. Makers of SNAPLITE LENSES AI>SO SNAPLITE JR. LENSES FOR PORTABLE MACHINES HILLGREEN, LANE & CO. ORGANS will be found in theatres, churches, residences and concert halls through" out the United States and Canada. Correspondence Solicited Factories: Alliance, Ohio COMPLETE THEATRE EQUIPMENT SIMPLEX Distributor for Western Pennsylvania, 14 Counties in Southeastern Ohio, West Virginia, East of Kanawha River, THE HERTNER TRANSVERTER *7/ you want it quick, call us” Phone GRANT ®586 Hollis^ Smith, Morton Co. Inc. 1024 FORBES ST. PITTSBURGH, PA. Projection Knots Easily Solved by N. Filmscratcher (Continued on page XVI) The patrons zvill never guess what happened. This method is effectively used in one Ark. house I know of. “Old Timer,” writing from Philly, asks the Oracle the following: “(1) How can I make a cheap reel end alarm? (2) I am still using carbon arc, should the lamphouse pipe go out of booth? (3) What is ‘eccentric bushing’?” Anszcer: (/) Drop a nut off a half inch boll in reel at shifting point while rewinding, when this falls out proceed as in ans. to Milwaukee. {2) Yes, cigars and cigarettes should go, too. (5) Write a greenhouse, this dept, knows nothing about shrubbery and bushes. “Op,” of Tennessee, asks: “(1) What’s the best way to remedy pitted carbon jaw? (2) What is reel tension? (3) Is gasoline or kerosene bath best for the head?” Anszver: (/) Never had it, consult an Osteopath. (2) A reel tension is one that pulls the last two hundred feet of sprocket holes out. (3) Consult a beauty parlor. Manager, writing from Minnesota, asks : “(1) What kind of cloth is best for cleaning lenses? (2) Should I use tooth paste on sprocket teeth? (3) Do you think the projecting machines were designed from the operator’s standpoint?” Anszver: (/) Emery cloth will do more than other cloths. (2) You failed to state if the teeth zvere false. (3) Yes, but it’s a sure cinch the operator zvas standing some place else at the time. Emory Sodden Wasser, of Kay See, seeks enlightenment as follows: “(1) How can I kill a Keystone effect? (2) I’m a smooth, well balanced projectionist and get a good picture, but in spite of this my girl give me the gate, how can I adjust this trouble?” Answer: (/) Open your Bible and read the killing Commandment. {2) This is no “heart interest dept.” Was your tension adjusted right the last time you hugged her? Remember overtension causes lots of breaks and your trouble was probably due to this or overspeeding. Did you dress neat with her or did you have bad patches? They often cause a break in reel love. To quench this fire in your heart I suggest that you carry some scraps cut from one of Elinor Glynn’s pictures in your breast pocket and the flame will soon die. Here comes another Real Op. He enclosed a thin dime for his answer. He wants to know: “(1) I noticed in another proj. dept, where the editor said that in making a certain mixture, two half pints would fill a pint bottle, is this so? (2) How can I clean the oil off the booth floor? Answer: (/) If the editor in question has the same bootlegger as mine, he is off. it takes three of his half pints to fill a pint bottle. (2) Next time you have a break, let the film run out on the floor, this is a tried and approved method. A pawn broker and projectionist out in South Dakota wants to know: “(1) What is meant by a circuit breaker? (2) What is a double pole switch?” Answer: (/) A circuit breaker is a guy that burns a print when the exchange has it out on a short circuit. (2) One that has a north and south pole. Answer to Mr. Ineeda Shave and others : This dept, positively will not answer questions relating to Mah Jong, Cross word puzzles, saxophone playing or home-made hooch.