Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000339 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000339
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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January 3, 1925 EXHIBITORS HERALD XIX Better Theatres Advisory Staff In order to render its readers assistance on various problems of equipment and construction that arise from time to time, Better Theatres has obtained the co-operation of the individuals and associations listed following in this work. Through the co-operation of this advisory staff this department feels that it has allied itself with scnirces of expert knowledge' on virtually every phase of theatre building and furnishing and is able to offer theatre owners a valuable service in providing information and answers on a wide range of subjects of a general nature. ROBERT O. BOLLER, Boiler Brothers, Architects. E. B. CRESAP, Secretary, National Association of Fan Manufacturers. JOHN EBERSON, Architect. G. E. EICHENLAUB, Architect. COLBY HARRIMAN, Stage and Theatre Lighting Specialist. W. S. HAYS, Secretary, National Slate Association and The National Federation, Construction Industries. F. J. HUSE, Chief Engineer, Hollow Building Tile Association. SAMUEL R. LEWIS, Member, American Society of Heating and Ventilating Engineers. A. C. LISKA, Remodeling. E. M. LURIE, Assistant to Commissioner, Associated Metal Lath Manufacturers. VIRGIL C. MARANI, M. Am. Soc. C. E., Chief Engineer, The Gypsum Industries. HENRY L. NEWHOUSE, Architect. FRANK E. PLOWMAN, Theatre Lighting. GEORGE L. RAPP, Architect. GEORGE W. REPP, Service Division, American Face Brick Association. R. L. SIMMONS, Architect. HENRY J. SMITH, President, Motion Picture Equipment Dealers of America. HORACE L. SMITH, JR., Theatre Engineer. NORMAN M. STINEMAN, Assoc. Mem. American Society of Civil Engineers, Portland Cement Association. MAX Y. SEATON, Technical Director, National Kellastone Company. J. L. STAIR, Chief Engineer, Curtis Lighting, Inc. We Invite Comparison Before You Buy MODEL C (PATENTS APPIJCED FOK) Try One in Your Own Theatre Upon the request of any responsible exhibitor in the United States we will arrange to have our equipment installed in his theatre on trial for thirty days free of charge. Stereopticon with Automatic Slide Changer is the Last Word in Projection Equipment American Reflecting Arc Corporation 24 MILK STREET BOSTON Made in u. s. A. MASSACHUSETTS Marquise That Increase Business — in this new catalog. A Marquise over the entrance of your theatre affords you one of the most dignified and effective means of advertising. In our new catalog are illustrated many marquise that have substantially increased attendance. A well designed marquise will prove a good investment for you. Write for Our New Catalog Today ProBert Sheet Metal Co. Inc. COVINGTON, KY. SUPER-LITE SCREENS A Few Prominent Users The Stanley Co. of America Chain of Theatres M. E. Comerford Chain of Theatres, Coal Regions of Pennsylvania and New York Rowland & Clark Chain of Theatres, Western Pennsylvania Walter Read Chain of Theatres, New York and New Jersey Jensen & Von Herberg Chain of Theatres, Seattle, Wash., and Northwest U. S. Government Motion Picture Service C. S. WERTSNER & SON MANUFACTURERS 211-221 N. 13th Street Philadelphia, Pa.