Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000340
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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XX BETTER THEATRES SECTION OF January 3, 1925 USE NATIONAL MAZDA LAMPS and MOTSCO MAZDA EQUIPMENT SatLstled Users of IMotsco IVIazda Outfits I. H. BUTZ Angola. Ind. JAS. .C CHENOWETH Shepherdstown. W. Va. VICTORY THEATRE Olustee. Okia. FOX THEATRE Fox Lake* 111. DELCO THEATRE Potosl, Mo. HOWE SCHOOL Howe. Ind. EOWIN” REEVES Paw Paw. MIoh. PRINCESS THEATRE Beulah, No. Dak. F. J~SAILOR Fremont Ind. STRAND THEATRE Madison. WIs. PARAMOUNT THEATRE Yates City. III. OPERA HOUSE BlaIrstown. Iowa alam6~Theatre Ridgeway. III. GEM Th^TRE Overton. Neb. L. W. BROWN Cement. Okla. SCENIC THEATRE Holstein. Iowa ALEXANDER PARK Princctown. IN. NOTICE MOTSCO Mazda Itegrulators and Aclapters are Guaranteed We can furnish an unlimited amount of names of satisfied MOTSCO Mazda users in addition to those already listed. Demand Motsco Motsco Motsco Adapter for Simplex, Powers and Motiograph Lamp Houses. Replaces your arc lamp, easy to install. Insures perfect projection. 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Extra reflector $3.00. Post Prepaid COMPLETE OUTFIT-REGULATOR 2 ’ooo-w!^ 30 v!' la^ps $81.00 MONARCH THEATRE SUPPLY CO. Dept. ME 724 So. Wabash Avp. Chicago. III. WE HAVE NO BRANCH OFFICES Make SmootK Change-Overs Easily! From any point in the booth, operator can make a smooth, lightning changeover from one machine or stereopticon to any other, simply by pressing a button. Automatic action, absolutely sure. Will not wear out, gives years of service. The STRONG Change-Over ELECTRIC AUTOMATIC has been adopted by leading representative theatres: McVickers, Balabaai & Katz, Orpheum Circuit, and othera Assures a perfectly cued program. Increases operator’s efficiency. Set for 2 Macliines, $25.00 Money-back Guarantee ESSANNAY ELECTRIC MEG. CO. 1012 10th Ave. Maywood, 111. Just Push a Button STYLE Where the Audience Sees It ! These gold glazed, magnificently carved Orchestra Music Stands give an elegance to the front of your auditorium that far more than repays their cost. The whole audience sees them! Box-like construction and hooded lamps remove reflection of music sheets from screen and audience. Three signal lights on each stand. Add these improvements to your presentation. Write for information today Gallagher Orchestra Equipment Co. 3235 Southport Ave., Chicago, III. Gallagher Orchestra Music Stands New Projects Carthage, Mo. — A new motion picture theatre to be known as the Delphus will be erected here by I. P. Williams, well known showman, who for fifteen years manS^ed various theatres in Kansas City. The new theatre will seat 500. Construction will start at once. Belding, Mich. — Frank Joslin, of the Empress theatre, will erect a new 600 seat playhouse here this Spring. * Springfield, III. — A new modern theatre is to be erected in Springfield by Balaban & Katz Midwest Theatres, Inc. This company is also building a theatre in Joliet, 111. * Paterson, N. J. — Construction is under way here of the new theatre for Jacob Fabian which will cost $600,000 and seat 3,300. This project will he completed in September, 1925. Fred Wesley Wentworth of Paterson has designed the structure. * New York. — Architect W. Albert Swasey, 1819 Broadway, is supervising construction of a theatre for Brighton Beach which will be completed in February. The theatre will cost $50,000 and will seat 500. * New Haven, Conn. — Plans are being prepared by Architect Albert W. Swasey for a theatre for Sperry Engineering Co. which will seat 1,500 and cost $500,000. * Springfield, III. — Architect Harry Reiger of this city is preparing plans for a theatre to seat 2,300, which will cost $450,000. * Cleveland, 0. — Architect A. F. Janowitz, 811 Prospect avenue, has under construction a theatre for Polster & Lefkowitch, 168th and Lorraine avenue and a theatre for I. Miller, 123rd and Tuscora avenue. These projects will be completed in March, the former involving an outlay of $85,000 and the latter $75,000. Mr. Janowitz has just finished sketches for a theatre to cost $150,000 for T. Wolfe, 126th and Woodlawn avenue. New York. — Two theatres under construction by C. Howard Crane and Kenneth Franzheim, 345 Madison avenue, will be completed in January and February. They are The Guild theatre for the Guild Theatre Co., 243 West 52nd street, N. Y. City, which will cost $1,000,000 and seat 1,000 and a theatre for 13th and E street, Washington, D. C., which will seat 2,260 and cost $1,500,000. * New York. — Architect Charles Schaefer, Jr., 148th street and Third avenue, Bronx, New York City, is preparing plans for a theatre for Daniel Houlihan & Sons, 2889 Bainbridge avenue, the Bronx, N. Y. City, which will cost $75,000 and have a seating capacity of 1,200. It will be completed by November, 1925. The location is S. E. corner White Plains avenue and 234th street, Bronx. * Bastrop, La. — Plans are being prepared by Architect R. L. Simmons, Elkhart, Ind., for a theatre for C. J. Goodwin in this city which will have a seating capacity of 700. * Portsmouth, 0. — Construction of a theatre to cost $200,000 and having a seating capacity of 1,400 has been started here. Carmichael & Millspaugh, 7 East Long street, Columhus, are architects for the project.