Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000342
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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XXII EXHIBITORS HERALD January 3, 1925 MONEY MAKING IDEAS Business Building Suggestions Which Have Been Used Successfully By Exhibitors to Increase Operating Efficiency and In Stimulating Greater Patronage. Says Good Films Aid **Weak** Night BY C. A. RIGGS. (^Gem Theatre, Hartford, Kan.) If you want to build up small town business on week nights, play good pictures, even if they do cost a little extra. Run good programs with a good one or two reel comedy like “Fighting Blood,’’ good news reel and some educational reels. Suggests Showing Report Slides By ROBERT L. ANDERSON ( Olympic theatre, Forks, Wash.) To increase attendance, make an exact copy of the reports in “What the Picture Did For Me’’ on slides and show on your screen. This will let your patrons know how that particular picture went over in other places. Do not pull this stunt except on the very best and you will soon see an increase in business when you advertise this way. Sees Cross Word Puzzle Big Help BY M. A. MANNING, {Opera House, Baldwin, Wis.) With the present craze for cross word puzzles I think they would help that “weak night” if they were available in cuts, so cards could be printed, containing the whole puzzle and handed to patrons each weak night and give prizes for the best solutions on the following week. If someone could tell me where to obtain the puzzles in cut form I would try out this stunt and I am sure it would work out fine during the long winter month. Who can tell me how to get them? Merchant Tieup Boosts Business (By the Julian theatre, Chicago.) An effective tieup with neighborhood merchants was arranged by the Julian theatre, Chicago, during the holiday period. The tieup consisted of issuing roll tickets to business houses which these houses gave away to customer with each twenty-fivecent purchase. The ticket, when presented by an adult and accompanied by a paid admission, admitted the holder free. On the back of each ticket is stamped the name of the merchant who gave it away. In this manner the ticket serves as a compliment from the merchant to his patrons. Theatres Planned for Twenty Cities Building of 20 Egyptian type theatres in the nation’s 20 leading cities is the project soon to be launched by Sid Grauman, Hollyw'ood theatrical impresario, and Joseph M. Schenck, motion picture producer. Details of the plan are being worked out now and Mr. Schenck stated that he believed the building of the theatres would start shortly after the first of the year. Theatres in each instance are to be modelled after the Hollywood Egyptian edifice as closely as possible, depending on conditions in the various cities. The Grauman plan of presentation will also be followed with massive prologues, musical features and the same plan of general management Mr. Grauman has plans for a $1,000,000 motion picture and legitimate playhouse west of the Holljwood Hotel and announced that building will be started in the near future. The theatre is to be built along novel architectural lines and plans are now being prepared. Durango Gets Fourth House DURANGO, CO.L. — Durango's fourth motion picture theatre, the Isis, has been opened. The degree of the slope in the floor gives every patron an unobstructd view of the screen. "ITie Siren of Seville” opened the house. Plattner Buys New Grand MEXICO, MO. — The New Grand has been sold by Hanson Smith to J. H. Plattner. Melville Paul will continue as manager of the house, which has become one of the most popular amusement places in the city. It can’t be done! The best show can’t be put on unless the equipment of the projection room is of the best. And the best is none too good for the exhibitor who is desirous of pleasing the public. Here, then, is a suggestion. It comes from the foremost manufacturer of lenses in the world. It is, “Equip your projectors with CINEPHORS and stop worrying about insufficient and hazy illumination.” Phone your dealer today for a convincing trial. BAUSGH & LOME OPTICAL GO. 252 Freeman Street Rochester, N. Y. New York Chicago Boston London Washington San Francisco Frankfurt ‘Arcus TiCKEi C 348 N. ASHLAND AVE, CHICAGO, ILL. rRESERVEi ^COUPON •FOinDTlCKEt WORID'S LARGEST EXCLUSIVE TICKET PLANT Z8YEAR5 EXPERIENCE AT YOUR SERVICE