Exhibitors Herald (Dec 1924-Mar 1925)

January 3, 1925 EXHIBITORS HERALD XXV CLEAN — COOL — AIR FOR THE MOTION PICTURE THEATRE By passing all air through a fine spray of water, such as is shown here, it is cleansed of all foreign matter to the extent of 98 per cent — and insures a perfect system of ventilation. The elimination of all free moisture is accomplished by passing the air through a scientifically constructed set of baffles or eliminators. THE WEBSTER AIR WASHER Spray water can be cooled appreciably by the introduction of refrigeration though coils in the tank. The air coming in contact with the cold spray water will reduce the temperature of the theatre far below that of the street temperature. J his Has Been Done For Others and Can Be Done For You ny\ig.s^,HERie,.^^ CHESTNUT STREET AT FIFTH PHILADELPHIA some value in a suggestive way along these lines. The theatre owner in a town of 20,000 people who provides for his patrons a theatre that is immeasurably ahead of any other theatre in that town as to its sanitary equipment, can count with perfect safety on getting the patronage of that town and he will not need to spend much money advertising the sanitary features of his playhouse. The people who come once, will note and observe, go away and talk about it, come again and bring their friends. Wisconsin Has Its Biggest Building Year During 1924 (Continued from page XXIII) In addition, rumors have had it that a $2,000,000 theatre will go up on Sixth street, between Wells and Grand, and that a theatre costing $125,000 will be erected near the Mai investment company’s house on Twenty-seventh and Wells streets. However, there is some doubt whether these projects will materialize. Outside of Milwaukee, large houses are contemplated or in the process of construction in Eau Claire and Fond du Lac, while smaller houses are designed for Oxfordville, Burlington, Tomahawk and a number of other towns. In Eau Claire, according to reports reaching Milwaukee, two showhouses are to be biult, one by the Finkelstein-Ruben interests of Minneapolis and the other by the Eau Claire Theatre Co., which already operates a number of houses there. * ’ * Fond du Lac is to be the home of an elaborate motion picture palace controlled by the Schroeder real estate firm of Milwaukee. A. J. Fuller will conduct the new Oxfordville house, seating 350. Kuehfng and Foster, who operate the Princess, are planning the new Tomahawk theatre, while W. L. Uglow, F. L. Oberg and John McCarthy are behind the Burlington project. Seneca, Mo,, Opens Fine New Theatre Seneca, Mo., a hamlet of only 900 progressive souls, now can boast of a motion picture theatre equal to that of any town of five times the population. The Colonial theatre, which was opened last week, constructed at a cost of $10,000, stands as a tribute to the aggressiveness of its owner, C. L. Higginbotham. Occupying a frontage of 40 feet, the house is a model in architectural standards. With a seating capacity of only 350, the theatre played to 429 paid admissions the opening night, “Wanderer of the Wasteland,” a Paramount picture, being the initial feature. It was necessary to borrow chairs from a nearby church to seat the overflow. The house is beautifully decorated and has a brilliantly lighted marquee and gallery. A large stage was built in to accommodate any amateur theatricals. 3 Theatres Taken Over by Capitol Enterprises (Special to Exhibitors Herald) KANSAS CITY, MO., Dec. 23.— Capitol Enterprises of this city, operating in Kansas, Missouri, Iowa and Nebraska, have taken over the A-muse-U, Grand and Palace theatres at Muscatine, Iowa. The change of management becomes effective Jan. 1. Look for The Stars When your copies of the Herald are nicely stacked on the shelf and you want to pick out any Issue containing the '‘Better Theatres” section look for the book with the two stars on the “backbone.” These stars are your guide to the issue which contains a fund of information on virtually every phase of successful theatre operation. If you are in need of some particidar item of equipment turn to the “Exhibitors Information and Catalog Bureau” page in the “Better Theatres” department, hll out the coupon and send it in. This bureau will obtain for you quickly information on any accessories or equipment in which you are Interested. REAL JAZZ MUSIC Anybody can play it. Saxophone Rhythm — Thrills — TMck Laughs. All done by Humming into horn “THE JAZZ SAX” A solid brass instrument. PRICE POSTPAID $5.90 Monarch Theatre Supply Oo. 724 So. Wabash Ave.. CHICAGO =EVENHEETERS= Banish Cold Weather Troubles! Your organ can have the same beauty of tone and volume in the coldest weather because the EVENHEETER maintains an even temperature in the expression chambers, the vital point of your instrument. EVENHEETERS are entirely Electric and Automatic 9 Big Reasons Why You Should Install an EVENHEETER 1. No relays or complicated wiring. 2. Absolutely noiseless. 3. Complete installation in organ chamber. 4. Reasonably priced. 5. Simple in construction. 6. Require no maintenance. 7. Approved by Fire Underwriters. 8. Recommended by leading organ makers. 9. Can be easily installed by your electrician. Write us at once stating voltage, kind of current, size of chambers, and if any exposed walls. EVENHEETER MFRS. 630 Bluff St. Beloit, Wis.