Exhibitors Herald (Dec 1924-Mar 1925)

XXVI BETTER THEATRES SECTION OE January 3, 1925 EDWARDS SHEET METAL MARQUEES or CANOPIES For use over entrances to theatres, hotels, cafes, store buildings, etc. A work of art and they have the massive and ornamental appearance of cast iron, at but a fraction of the cost. Furnished complete, easy to erect — Made of galvanized iron or copper in any style or size desired. Shipped in largest convenient sections, with glass packed separately. Our large catalog showing complete line Marquises or Canopies, Balconies, Cornices, Theatre Fronts, Signs, Skylights, Metal Roofing, Metal Ceilings and Walls, etc., sent free on request. • The Edwards Manufacturing Co. 409-459 East Fifth St. Cincinnati, Ohio The World’s Largest Manufacturers of Metal Roofing, Metal Shingles, Metal Spanish Tile, Metal Ceilings, Metal Garages, Portable Buildings, Rolling Steel Doors, Partitions, etc. Newton Playhouse Ranks With Finest Small Town Houses (Continued front page XIV) based on theory but on concrete facts and experience. As an illustration, the Newton theatre, which is considered one of the finest equipped theatres of its size in the country, employed an electrical engineer who was able to intelligently interpret the owner’s ideas and embody them in specifications. Suppose the owner had not employed an engineer and had endeavored to convey his ideas to someone who had no more technical knowledge than he? The result would probably have been far from what he had pictured in his mind. Changes would have been necessary, which are always costly. The competent engineer from experience realizes the economy of using quality products which he specifies and insists on having installed by the contractor, A popular St. I.oui$ Playhouse — “THE AUBERT” lias Supreme Heating HEATING AND VENTILATION AT PRICES YOU CAN AFFORD The Supreme System (Patented) of Forced Warm Air Circulation (Blower System) assures constant even temperatures throughout the building. Uses no water — no danger of freezeup, perfect ventilation at no extra cost, no aisle space occupied. Burns less fuel, requires less attention, and the cost is surprising — 30% to 40% less than steam systems having none of the above advantages. Investigate Supreme. Write Us Today SUPREME HEATER & VENTILATOR CORP. 1522 Olive Street ST. LOUIS, MO. Modern projection equipment is a feature of the Newton theatre, details of which are told in the accompanying article. which means low overhead operating costs and increases the value in case of resale. In this case, specifications were so thoroughly prepared that there was no possibility of the contractor misinterpreting the requirements and he bid accordingly, with the result that there were no extras. A loosely prepared set of specifications is open to many interpretations and the architect and contractor usually interpret them differently thus causing a great deal of controversy and extras, which are costhc * ♦ ♦ The owner, in this case, spent a dollar and received a dollar's worth. If he had followed the usual procedure, he would have spent a dollar and received sixty cents’ worth and the cost of employing an engineer is small in comparison to the cost of the building and is compensated for many times by the saving effected. One of the unique features of the electrical installation is the use of floodlights. In a small town the main street is usually too narrow to permit the use of an electric sign. In this case, five floodlights were mounted on the marquee which, when in operation, can be seen from any part of the town, advertising the fact that something is going on. In general the following enumerates the matter-of-fact components of the Newton electrical features : Secondary service is brought from Public Service Lines into the basement under the stage ; distribution switches for both light and power are of the safety type mounted in a group along the wall, accessible for disconnecting any section of