Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000350 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000350
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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XXX BETTER THEATRES SECTION OF January 3, 1925 FiLM CO.STAISER and stand desiyitied to accommodate multiple reels. The rack at the base is so arranged that empty reels are stood in position tchen not in use. rubber matting such as pictured above urould no doubt find good use in many theatres during this time of the year. A new idea in theatre signs is advanced m the sign pic(ure<f above. It not only serves as a constant remincier of the fact that here is a picture house^ but tells the story every time it flashes that this particular theatre is the scene of **Movie Hits.** A theatre*s sign is a very important part of its advertising equipmenC, and the sign very logically points out that a theatre whose patrons are interested in seeing motion pictures can best be led to enjoy that theatre's performance by a **motion*' sign. THIS IS not the interior of a store. It is a corner in the large stock room operated by Ascher Bros, for their chain of theatres. I^it^ a plentiful supply of equipment on hand the stock room is prepared to meet every emergency demand. of )0