Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000351
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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EXHIBITORS HERALD XXXI January 3, 1925 Boys Better Than Girls as Ushers, Experiment Shows EJ'OR many years Jones, Linick & Schaefer of Chicago have exclusively used the eternal feminine in the reception and seating of patrons. It was not until they built the McVickers Theatre that they experimented with boy ushers. Thus, the firm is in a perfect position to decide between the efficiency of the male and female in directly dealing with the public. The answer seems to be found in the fact that there are boy ushers at their Rialto Theatre replacing the girls that have held forth there since the erection of that house seven years ago. Boys have also taken the place of girls at their Orpheum Theatre where girls were held indispensable since 1908. Here is the explanation by Norman E. Field, who is in executive charge of the theatres. “From infancy girls are taught that the ultimate in life is marriage and a happy home. Boys are taught that the ultimate in life is business success and the protection of that home. Thus, it is not to be wondered at, that girls should do more romancing through their early life than boys. When they come in contact with the public they are unconsciously following the dictates of nature and home instruction while boys, in a like position, are thinking of advancement and the future business prospects of their job. Not that we would deride the ability of the feminine as an usher but rather that we praise the efficiency of the male. He is looking forward to the time when he may become Chief Usher, Chief of Service, Superintendent, Assistant Manager or Manager. She is looking forward to the time when she shall meet her Prince Charming, wear a wedding veil, cook his favorite dishes and make home life a haven. Therefore, we are placing boys in all such positions.” Company Plans Two Portland Theatres ■Acquisition of the quarter block at the northeast corner of East 38th street and Hawthorne avenue as the site of a motion picture theatre has been announced by Jensen & Von Herberg. The theatre with its equipment will represent an investment of $175,000, according to the purchasers. It will be similar to the Hollywood theatre at East 42nd street and Sandy boulevard, being promoted by Jensen & Von Herberg. Designs for the two theatres prepared by J. V. Bennes and Harry Herzog, call for seating capacity for 1,300 persons each and for the most modern equipment. =DOUBLE-DISC^ SHUTTER Better Light Better Projection Better Pictures WRITE FOR FREE TRIAL OFFER Mention make of machines used The Double-Disc Shutter Company 2100 Payne Ave. Cleveland, Ohio Astonishing achievements in motion picture exhibition were only ideas a short while ago. IDEAS spurred manufacturing genius to undreamed of accomplishments in the perfection of theatres. Successful management IDEAS abound in the manufacturers’ advertisements. Read them. Advertised in The BETTER THEATRES SECTION (If you desire something not listed here, Exhibitors Information and Catalog Bureau on the following page will get it for you.) ADVERTISING PROJECTOR Lavenham Corporation. 2030 Grand Central Terminal, New York City. AIR CONDITIONING EQUIP. Atmospheric Conditioning Corp., Lafayette Bldg., Philadelphia. AUTOMATIC CURTAIN CONTROL E. J. Vallen Electrical Co., Akron, Ohio. Automatic Devices Co., 17 N. 7th St., Allentown, Pa. CARBONS Charles W. Phellis & Co., 130 W. 42nd St., N. Y. C. CHANGE-OVERS Essannay Elec. Mnfg. Co., 1012 10th Ave., Maywood, 111. ELECTRIC FLASHERS, COLOR HOODS Reynolds Electric Co., 2651 W. Congress St., Chicago EQUIPMENT DEALERS Hollis, Smith, Morton Co. 1024 Forbes St., Pittsburgh. HEATING & VENTILATING Supreme Heater & Ventilating Co., 1552 Olive St., St. Louis, Mo. LENSES Kollmorgen Optical Corp., 35 Steuben St., Brooklyn, N. Y. Bausch & Lomb, Rochester, N. Y. LIGHTING, THEATRE General Electric Co. Schenectady, N. Y. MAZDA LAMPS & EQUIPMENT Monarch Theatre Supply, 724 S. Wabash Ave., Chicago. MARQUEES CANOPIES Edwards Mfg. Co. Cincinnati, O. ProBert Sheet Metal Co., 19 W. 8th St., Covington, Ky. MOTION PICTURE CABLE Rockbestos Products Corp., New Haven, Conn. MUSIC STANDS Gallagher Orchestra Equip Co. 3235 Southport Ave., Chicago. ORGANS Marr and Colton, Warsaw, N. Y. Hillgreen, Lane & Co. Alliance, O. ORGAN CHAMBER HEATERS Evenheeter Mnfrs. 630 Bluff St., Beloit, Wis. PIANOS Baldwin Piano Co. 323 S. Wabash, Chicago. PROJECTORS Nicholas Power Co., 90 Gold St., New York City. Superior Projector, Inc., Coxsackie, N. Y. REELS Geometric Stamping Co., 221 E. 131st St., Cleveland, O. REFLECTING ARC LAMPS American Reflecting Arc Corp., 24 Milk St., Boston, Mass. Warren Products Co., 265 Canal St., New York City. SCREENS C. S. Wertsner & Son, 211 N. 13th St., Philadelphia. Raven Screen Corp., 345 W. 39th St., New York. Minusa Cline Screen Co., Bomont at Morgan, St. Louis. SEATS Hey woodWakefield 209 Washington St., Boston. SHUTTERS Double-Disc Shutter Co., 2100 Payne Ave., Cleveland. SWITCHBOARDS, CONTROLS Hart Manufacturing Co. Hartford, Conn. TICKETS Globe Ticket Co., 122 N. 12th St., Philadelphia. Arcus Ticket Co., 348 N. Ashland, Chicago. THEATRE TELEPHONE SYSTEMS S. H. Couch Co., Norfolk Downs, Mass. TRANSVERTERS Hertner Electric Co., Cleveland, O.