Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000363
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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January 10, 1925 EXHIBITORSHERALD 9 Facts about the 2nd Famous Forty Q>araniount Q>ictures THE TOP OF THE WORLD by Ethel M. Dell This picture is finished and ready for prerelease showings. It is a big, gripping drama produced by George Melford from a book that has sold hundreds of thousands of copies. Nothing Melford has ever done before approaches the height of entertainment-perfection he has reached in this picture, except “Behold My Wife.” This is the absolute truth. Anna Q. Nilsson has the role of an English society girl who flees from home to escape marrying a bounder and goes alone to South Africa to seek the man she was engaged to a year previous (James Kirkwood), finds him, but he has become a bum. His cousin (also Kirkwood) and physical double takes her into his house to protect her. They fight scandal and floods successfully, but they cannot fight love. THE SWAN New York’s most sensational comedy success of 1923-4, “The Swan,” makes excellent screen entertainment. Buchowetzki has produced this picture from the hit by Ferenc Molnar, and Adolphe Menjou, Ricardo Cortez and Frances Howard (stage star of “The Best People”) play the leading roles. This picture also is finished. We can honestly say that here is not only a dazzlingly beautiful production, but also one that has dynamic audience appeal from the first foot to the last. “The Swan” is a marriage-comedy of society life, in which an heiress pretends to fall in love with a poor man to make her rich suitor jealous and then finds her pretended love is real. The performances of the three principals are sheer joy. Other 2nd Famous 40 Pictures for February Zane Grey’s THE THUNDERING HERD with Jack Holt, Lois Wilson, Noah Beery. Directed by William Howard ,\lan Crosland production CONTRABAND with Lois Wilson, Noah Beery, Raymond Hatton, Raymond McKee Sidney Olcott production SALOME OF THE TENEMENTS with Jetta Goudal, Godfrey Tearle, Jose Ruben Victor Fleming production THE DEVIL’S CARGO with Pauline Starke, Wallace Beery, Claire .Adams, William Collier, Jr, Iribe-Urson production FORTY WINKS with Viola Dana RAYMOND GRIFFITH Theodore Roberts itembcr Motion Picture Producers & Distributors of .America. Will H. Hays, President.