Exhibitors Herald (Dec 1924-Mar 1925)

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000365
Language:
English
Collection:
Early Cinema and Hollywood Studio System
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
September 21, 2023
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/! Associated Exhibitors is delivering pictures that are more than living up to the promise. The exhibitor comment and reviews on the first five, “Never Say Die,” “The Price of a Party,” “East of Broadway,” “Battling Orioles” and “Dynamite Smith” are such as to justify enthusiasm. Now Associated announces the second group of five, and confidently claims that reel for reel, dollar for dollar, they are the best buy in the business today. WESLEY BARRY in “BATTLING BUNYAN.” MABEL BALLIN, FRANK MAYO and WANDA HAWLEY in ‘BARRIERS BURNED AWAY.” GLENN TRYON in “WHITE SHEEIP” (Pathe Picture; Associated Exhibitors, Selling Agents.) GEORGE BEBAN in “THE GREATEST LOVE OF ALL.” ALMA RUBENS, FRANK MAYO and H. B. WARNER in “IS LOVE EVERYTHING”? SSOCIATED Exhibitors has promised 32 first class productions for 1924-25.