Exhibitors Herald (Dec 1924-Mar 1925)

18 EXHIBITORS HERALD January 10, 1925 In Thi s Issue OF SPECIAL INTEREST Presentation Is Solution of Over-Seat ing, Says Coppock 35 “The Radio of Tomorrow,” a new presentation by Coppock 38 Editorials by Martin J. Quigley 17 Box office reports fix Zukor award . , . Warning deserves strict attention . . . Producer-theatre move approaching. Concluding: The Memoirs of Thomas H. Ince 33 NEWS OF THE WEEK Booking Combines Source of Concern to All Distributors 19 Peter Pan Returns in Glory to City She Left Unheralded 21 Friend Announces Formation of Big Theatre Circuit 21 Hearst to Quit Films at Behest of Brisbane, says New York Report 21 Holiday Number Greatest Ever Issued, Say Herald Readers 22 Warner Brothers to Issue 200,000 Shares of Stock 22 Public Relations Basis of Exhibitor Progress, Says O’Toole 23 Says Roadshows Hurt Subsequent First Runs in Loop 23 Refinancing Plan for Universal Is Announced 24 “Wise Men of Industry” View “Peter Pan” as One of Year’s Big Pictures 24 Patrons in Panic as Nearby Building Burns 30 Germans Seeking Stringent Regulations on Film Imports 31 Kleine Sues Ritz for $20,000 Alleged Pay 31 Stanley Company $2,000,000 Playhouse.. 31 Stevens Takes Fight Against Reformer to Public 32 Kinograms and Inspiration Join Hays ^Organization 32 PICTURES OF THE WEEK The Pictorial Section 25 WRITTEN BY EXHIBITORS “What the Picture Did for Me” 51 Letters From Readers 49 It" . . . William Hoefs Asks, "Should the Exhibitor Be Treated as a Business Manf" What Showmen Are Doing 40 Edgar Allen Moss Praises Holiday Number ... 7. H. Stiles Joins House Organ Exchange . . . Carl F. Mock States Intention of Leaving Exhibition Field . . . Frank H. Burns Models Souvenir Program After Earle Hall Payne’s . . . H. G. Olson Tells Plan to Make Cross Word Puzzles Pay. The Contributor’s Column 53 SERVICE DEPARTMENTS The Theatre 35 Service Talks on Pictures 46 New Pictures 47 So Big . . . The Fighting Sheriff . . , The Lost Chord . . . The No-Gun Man . . . Rough Going . . . The Air Hawk . . . Barriers Burned Away . . . Let ’Er Buck . . . N ewspictures. Short Subjects 42 The Film Mart 60 Theatre Construction and Equipment 66 FEATURES New York, by John S. Spargo. 30 Re-Takes, by J. R. M 18 Broadway 20 Purely Personal 49 Chicago Trade Events 64 A Pleasant New Yearns Message Editor, Exhibitors Herald, Chicago, 111. Dear Sir: Permit me to extend to you the compliments of the season and thank you for the excellent service you rendered to the theatre owners and the motion pieture industry generally through the columns of the Exhibitors Herald, and I especially appreciate the efforts you put forth in giving prominence to the excellent articles which recently appeared in your paper from the pen of Mr. Sydney S. Cohen. I hope that the coming year will bring about the desired degree of mutuality within the different divisions of our industry and that you will be in a position to aid in achieving that desired end. Sincerely yours, Michael J. O’Toole. Re-Takes NOW that we’ve eaten all the turkey and sent all our good wishes, there’s nothing to do but smoke up the ten boxes of Xmas cigars. ♦ * * But first we want to thank Carl Laemmle, Jack Edwards, Joe Weil, Jim Beecroft, Morris Heilman and the others for the lovely smokes. * ♦ * Here’s a Slogan I see the “drys” want to spend $50,000 of Uncle Sam’s money in a billboard campaign to call the people’s attention to the Eighteenth amendment. They’re after a good slogan to go with the posters. How would “Ain’t Goin’ to Drink No Mo’” do? * ♦ * Good Idea Anyway And now they’re broadcasting scenes from a motion picture while said motion picture is being made. Yep, Burton King of Jans productions told a radio audience (or whoever was listening) everything that was going on while making a scene for “The Mad Dancer.” I suspect it was a publicity stunt, but oh — well, who cares? -•(=♦* A Mustache Did It The truth comes out about Ernest Truex. He won success by a hair. He grew a mustache, and immediately graduated from juvenile roles to he-man parts. >|! * >|: It’s All Off On the other hand, we know of several romances that were busted up by upper-lip adornments, and completely blasted what might have been huge successes. So don’t believe we’ll raise one, this year. ♦ ♦ * Easy Now There’s no excuse for one getting tangled up in a swell restaurant when the waiter shoves the bill of fare under your nose any more. Pathe is getting out a reel of film that tells you just what to order and explains the difference between filet of sole and filet mignon, and there’s quite a difference. * * * Yes Indeed The country will learn a lot about fairies this week with “Peter Pan” playing in 250 houses. ♦ * * Who’ll Win It? Somebody’s going to get a nice gold medal from Rudy Valentino for the best screen performance in 1924. Too bad Rudy didn’t tell about it earlier in the year. Maybe some of the actors would have improved their performances. It: ^ si: Grateful Boys I understand the bootleggers are taking up a collection to present Volstead with a necktie or something in appreciation for his thoughtfulness in suggesting a dry law. ♦ * * Ha! Ha! Once again we hear that wail from California, “Most unusual,” when the ol’ thermometer dropped to 41. Of course, we had a little weather here ourselves — about 13 below — but then we don’t try to sell our weather to anybody. 4: « * We’ve got a nice memorandum book — the gift beautiful from Pathe — and we’re waiting for January 1st so we can write in it. J. R. M.