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22
EXHIBITORS HERALD
January 10, 1925
Holiday Number Greatest Ever Issued Say Herald Readers
Letters of Praise Declare That No Trade Paper Has Ever Published a Magazine That Could Equal It
Mingled with hundreds of Christmas and New Year’s greetings from people in all branches of the industry, the staff of EXHIBITORS HERALD has received scores of congratulations on its Holiday Number, a number of readers declaring it to be “the greatest issue any film trade paper has ever published.’’
pRACTICALLY every feature received complimentary notice. “Theatre Ads for the Year’s Holidays’’ was the subject of praise from many theatre owners who publish house organs and programs. “Casting the Producers’’ and “The Street of Good Cheer” were among the other sections eliciting special praise.
Although the Herald made provision for a large number of extra copies in printing the edition, the supply proved inadequate to meet the demand. The call for “extras” started before the ink had dried on the last forms off the press, and requests continue to pour in.
The praise was not limited to theatre owners alone. Typical of the congratulatory tone of letters received from distributors is the following from E. F. Supple, publicity manager of Pathe : “It is interesting throughout and embodies some real original ideas in the way of trade paper makeup. T particularly enjoyed your cartoon section on ‘Casting the Producers’ and ‘Theatre Ads for the Year’s Holidays’ and ‘Tuning in on Station XMAS’.”
“The Christmas issue of the Exhibitor’s Pal was wonderful,” writes George Rea of the Colonial theatre, Washington Court House, O. ‘‘The best yet. But then, every week I think it is the best yet. There is no other paper in the world like it. Nothing near it. It’s sitting on top of the world.
“There are hundreds of exhibitors who, just like myself, just wait and can hardly wait from Saturday to Saturday for their Exhibitors’ Herald to come and then just devour it and don’t want to be bothered either until it’s read from cover to cover.”
“We want to congratulate you and the staff of Exhibitors Herald on your Christmas number.” writes E. A. Snyder of the Virginia and Rialto theatres. Champaign, 111. “It certainly did show plenty of hard work and we cannot see how you could have improved it much more.
“Every exhibitor in the country should voice his thanks to you for such a wonderful number. We found so many real honest-to-God ideas and have filed it away for future reference. You will notice in our Amusogram that we grabbed at the chance of using one of the Holiday Christmas Ads as an editorial and in our Anniversary Program next week, we are using the Anniversary Ad, also as an editorial. It certainly was a great idea to put such a feature in the number.
“We also want you to know that Mr. Coppock’s articles and illustrations are about the best thing that you have added for quite a spell. Here’s hoping that Mr. Coppock continues to send them in as they are very useful and are greatly appreciated.”
Among the other letters is one from Samuel Stiefel of Stiefel Amusement Enterprises of Philadelphia, Pa., who after congratulating the staff on the “splendid number,” continues :
“I want to make mention of the ‘Theatre Ads for the Year’s Holidays’. Just to show you what I thought of it, I certainly got my scissors working overtime, cutting out clippings from this section and am going to use them in my house organ when I get it out.”
Among the other messages from exhibitors is a congratulatory note from Charles H. Ryan, manager of the Milford theatre, Chicago, who voices an appeal for an extra copy.
An advertising agency’s appraisal of the number is contained in a letter from Edgar Allen Moss of Moss Advertising Agency, which recently interested itself in the theatre field by publishing the Marion (Ind.) Theatre News. He says in part:
“To say that it was intensely interesting, splendidly gotten up, well printed, artistically arranged and pleasing to the eye puts it mildly. You have certainly scored and I want you to know that regardless of the holiday rush, I have read it from cover to cover.”
Re-Issued
“Now or Never”
(Special to Exhibitors Herald)
NEW YORK, Dec. 30. — Associated Exhibitors is to reissue several Harold Lloyd pictures under the banner of “popular demand editions.” The first to go out will be “Now or Never,” a three reeler on which a new line of paper has been prepared.
At the time this comedy was made, Mildred Davis (now Mrs. Harold Lloyd) was the star’s leading woman. Hal Roach and Fred Newmeyer directed, and Sam Taylor and Harly M. Walker wrote the story and titles.
Was Santa Good? Just Inquire Among Albany Theatre and Film Men
(Special to Exhibitors Herald)
ALBANY, N. Y., Dec. 30. — Santa Claus was liberal along Albany’s Film Row, as well as at the theatres in Albany, Schenectady and Troy. Buckley and Tarsches, owners of the Leland and Clinton Square in Albany, presented Oscar Perrin, manager, with $100 in gold, while employes added another twenty-five. Other employes received $5 in gold pieces from the owners.
In Troy, employes of the Griswold presented Joseph Saperstein, manager, with cuff links. Walter Roberts, manager of the Troy, received an umbrella and a gold pen from his employes. Jacob Rosenthal, Rose theatre, was given a smoking jacket, while Benjamin Apple, owner of the American and King, received a Masonic ring, a card case, and a set of poker chips and cards.
In Schenectady, employes of the State, Strand and Albany, gave William Shirley, general manager, a traveling bag and a silk lounging robe, Meyer Friedman, assistant manager, receiving a bag almost identical with tha’t given Mr. Shirley. On Film Row, Charles Stombaugh, manager of Pathe, received a wardrobe trunk from his employes. J. H. MacIntyre, Famous Players exchange, received a traveling bag. Julius Singer, manager of Universal, received a gold pen and pencil.
$750 Bonus Awarded by Metro to Eckman for Biggest Results
(Special to Exhibitors Herald)
NEW YORK, Dec. 30.— The winner of the recent Metro-Goldwyn district sales contest, S. Eckman, Jr., received a bonus of $750 for the largest results shown during the drive. His was the highest of the contestants. Second in place, a $500 prize, was awarded to G. A. Hickey, supervising sales in the Kansas City territory. A total of $7,500 was given in all.
In all of Metro-Goldwyn’s exchanges the leading salesman received a bonus of $100, and in offices of more than six salesmen a second bonus of $75 was awarded. In addition the bookers in each of the five winning exchanges received a $100 bonus.
Premiere Showing of **The Lost World** Soon
(Special to Exhibitors Herald)
NEW YORK, Dec. 30. — The animal sequences of the picture, “The Lost World,” have just been completed by First National Pictures, giving the final touch to the picture for its premiere showing here early next month. Harry Hoyt directed the making of the picture under the direct supervision of Earl Hudson.
The plot of the story written by Sir Arthur Conan Doyle brings the reader to a fantastic spot in the Amazonian wilderness where a portion of the land is elevated upon an inaccessible plateau, which provides a home for prehistoric monsters that' roamed the earth millions of 3'ears ago.
Warner Bros, to Issue 200,000 Stock Shares
(Special to Exhibitors Herald)
NEW YORK, Dec. 30. — An issue of 200,000 shares of Class A stock bearing preferred cumulative dividends at the rate of $1.50 a share a year has been authorized by Warner Brothers. These shares are convertible into common stock at the option of the holder.