Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000389 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000389
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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January 10, 1925 EXHIBITORS HERALD 29 Bill Cody, college athlete, and stunt man, appearing in a series of eight special Westerns for Independent Pictures Corp. “Bill” has youth, good looks and plenty The aviation force used by Captain Charles Nungesser, the French Ace, in making the Associated Exhibitors production “The Great Air Mail Robbery.” The story was written by Jack Lait, and T. Hayes Hunter, standing in centre, is directing. of pep. Fred Harris, location hunter for Paramount studios in Hollywood, looking over some of the mansions open for the taking of pictures. Rent paid by the picture companies to the owners of these homes is usually given to charities. The walls of Harris’ office are plastered with photos. H. Beaudine, comedy director, getting ready to set a perfectly good looking house on fire, for a scene for the new Christie comedy “Smoked Out.” Jimmy Adams has the principal role and may be seen on the ledge between the two irate men. Part of the delegation of Spanish Consuls who with their families and friends attended the presentation of Priscilla Dean in “The Siren of Seville” at the Ndw Piccadilly theatre. New York city, on Spanish Night, a stunt arranged by Producers Distributing Corp. and managing director Lee A. Ochs. Clive Brook and Mary Astor, featured players in “Enticement” a First National production, posing with Mr. Bobbs, of the publishing firm Bobbs-Merrill, J. J. Curtis, vice president of the publishing company and George Archainbaud, director.