Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000394 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000394
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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34 E X H I B 1 T O R S H E R A L D January 10, 1925 Stilofrra ^tilogramsi fh« Oallc, Or((oa. Si(ur(k|r, November 8, 1924. let ^ot illan ^ut 3Sunber’ , From tfw Novel by Boiii King HOTSHOT bukervusO •( •;!» The talking machine dealer who specializet in Victor prod What Would You Pay For Perfect Vision? best equipped, in merchandire and experience, to give you true V'ictof service. //V nre Victur spccUlistsI for a Christma selected at once Surget&CaUatoap funcnl Direilor} DR. GEO. f. NEWHOUSE FRAKK PHCNCK SERVICE DRUG ST Open Sundays Until Noon ANNIVERSARY PROGRA.M CHOSEN WITH EXTREME CARE Thr Bodum rninigrmrni hk> tzrmud cart in Itrtioo. aad (bt arranging of jbt Third Aonivcf iht pick of any pkiarti w< dnirtd (o i art oor third hirthdav. »»< wtrt. for a abort t SOME COMING ATTRACTIONS Thomaa Mtighaa ia 'Tongorvof FUnu" Sabauoi'i dorr. '’Captain Blood" Redolph VakstraoTo' 'Tht Saioud Drril' ’Akraham Liocela" Rkbard Barthrimeaa in "Oaamaua" "Sondovn" ColUra Moott in "So Big" Barbua LaMarr in "Sandra " Noma Tilnadgt in "Tbt Only Wosuo" Tht Iron Hof» • Marion Oavin in "Janict Mmdiib" "Ht Who Celt Slapped" Jarkit Coogan in Tbt Rag Man" Pola Nrgri in ' Forbiddto ParadiM ’ CHRIST*! ' l^rth of 36. Pktott of Htd rvfiTtbing gained ) rtput CHRIST*! as CRBETINCS A.VO THE ROAO SH04IS "Tbt Fool" Tht Thitf of Bagdad " Tbt Bai’ 'Tht Stvtoth Htatfo" Vanity Box ' Gtraldint Farrar Company Tbt Ttn Cotnmandmtoti " Cobom’a Mintairtlt ModtUof I92i" ru. A Chrirrit < eg wrtb Topis Vi^'Mibtl’NfJ HUDSON ESSEX DEALER S. E. MARQUIS cmr GARAGE W. A THOMPSON. Marino*, CO OPER.ATION PAYS Co-oprrat>oa paya Yon luvt beard that b< and yon aiill htar U again. It u prrha^ iht i important ttatmtnt rtiac can be madt with rtftt Yos art told by roor banker, yont clothitr, : ruttomm. by rttry btuinsj nun *rilh wbc.a of tbt day But if yoa'lSra only to ib> lutn and do not look behind it yoo do not graip vb Tbii comraiuiity. like rverv erbrr coaunar^y. rC MAKE YOU LAUGH AND BE HAPPY! ) ANNIVERSARY week (DtLoit Progriila ag Monday. Drrrmbtr 8tb NORTH OF )6" A Paramonni F Jack Holt. Err Beery cloaion that vlatn baainm am ipcak of co-operation t^ Bran the aort of yoa-ttll-ibrn-abont-ar-andrn-i<ll-tbtB.aboB(.yoii mS that ia aaitiietd to ert* ate more trade for tbost cooerreed. Thu la not the co-oprntion that we refs to in tbit comment W( apeak rather of the bntinst co-opencion tbai hat to ao vtib ezcliange of ideaa. comparuon of obtrrvacion. moteTDeni in oniton toward a bigber commaoity rfficieecT and a broader apprtcution and inItrprrUtioa of coramanity .alus and potpotea. "TTiii tbeatrt ia evslattingly dedicated to tigoroiu protnotioo of conitmctitr co-operation. So far at tbit iheairc ia concerned, the olber kind exiats only In Olber woedt. yon 'll End the Beacbara Tbcacrt among ebe leaden of every good and couiruciive morrmtot organised for tl>c betiermeoi of ^bndo and Orange Cwnty ipocaible. nrvertlielns thia very thing. arriving af* MONDAY — TUESOKT — WEONESOAT -ANNIVERSARY OVERTURE By Milt .Mable Newton— Beachai 'gantjt and ' Beaeham Palaia Pli BEACHAM PALAIS PLAYERS Date Troy. Manager -A CHRISTIE COMEDY •■Eiiy mckin'i" -PATHE NEWS compitation of picloeui try body THURSDAY — FRIDAY Another Paramount picinre for yoti "THE CITY THAT NEVER SLEEPS" and a new trleciion of extra added fcatoreiiea on the program of "the public be pleaKd.' C —ORGAN NOVELTY Mils Mabic Nt' SATURDAY iher of our aplendid programa ol KEl'BH VAUDEVILLE DANCE OF THE BIRTHDAY CAKES' Conceived and executed by liiilc Moi Zot Lewia — Orlando a premiere child tDSTOR^AYS WHAT SHOWMEN ARE DOING TO GET BUSINESS: Above — Three pages from the house organ published by J. H. Stiles for The Dalles Amusement Co., The Dalles, Ore., and subject of his letter in this issue. Mr. Stiles becomes a House Organ Elxchange member this week. Center — Page from “The Marion Theatre News,” Marion, Ind., showing use of the Merry Christmas copy furnished by this department in a recent issue. Below — Six pages from Frank H. Burns’ souvenir program celebrating the third anniversary of the Beaeham theatre, Orlando, Fla. As Mr. Burns explains, the program was designed zifter the one used by Earl Hall Payne, Kentucky theatre, Lexington, which you remember.