Exhibitors Herald (Dec 1924-Mar 1925)

January 10, 1925 EXHIBITORS HERALD 37 Two scenes from “He Who Gets Slapped,” the Metro-Goldwyn production starring Lon Chaney. How the Coppock Presentation Plan Increases Frequency of Attendance How the Coppock plan increases frequency of attendance through elimination of monotony in presentation is graphically shown in these chartings of “The Spirit of the Lantern” and “The Prisoner of Gingerbread Town,” complete scripts for the production of which were published in previous issues, on the basis of the Coppock Scale of Emotions, reprinted herewith from the December 13 “Herald.” (See first page of “The Theatre” for additional details of application.) Another original Coppock Presentation is published on the pages following. the Milford theatre. I am going to try to get some joy out of life this year and my family are going to help me select the programs and we are all going to sit in with the happy crowd and enjoy ourselves. We have our nights at the lodge, and our nights and days at business. This year we are going to have our night at the Milford theatre. ADDED DIVERTISEMENTS (The following is from H. Brownings house organ for the Olympia theatre. New Haven, Conn.) IN conjunction with the presentation of these two super-features the management has also provided some very good short subjects. Each feature has with it a most hilarious comedy that will keep you in a perpetual uproar of laughter; the latest edition of the Kinograms, the news reel that flashes before your eyes the principal events of the entire world within 24 hours of their actual occurrence ; an interesting novelty reel ; and last but not least, a beautiful overture played by the Olympia Theatre Orchestra, Edward Wittstein, director; Francis Tiernan, organist and Herman Jaeger, librarian. ONCE in a while, as last week, you'll find bits of service copy in other than the column set aside for it. Sometimes it just naturally overflows that space. You're welcome to it, wherever you 6nd it. * * * T\ ON’T forget to send in that special issue of your house organ for the big pictorial spread we're planning. W you? ^ HAT did you do for “Peter Pan”? And what did “Peter Pan" do for 1. — SMANIOSO — The impassioned development of the Vivace degree. Wildly, hysterically, swift and unrestrained action. Lines straight with sharp angles. Color, Vermillion. 2. — VIVACEl — Release of formality of the Maetoso degree. Lively, vivacious, gay and joyful, express ing cheer and happiness. Lines straight and radiating, and graceful curves. Color, Orange. 3. — MAESTOSO — The development to ecstasy from the calm repose of the Tranquillo degree. Majestic, stately, glorious splendor, exaltation, magnificence of the imperishable, immortal, divine. Lines vertical, expressing elevation and stability. Colors, Golden, Yellow. 4. — TRANQUILLO — The degree of repose lying between the ascending and descending impressions. Tranquil, calm, repose, peaceful. Lines horizontal. Color, Green. 5. — MYSTERIOSO — Darkening of the degree of Tranquillo. Mystery, invisible, shrouded; fasci nating obscurity, effecting anticipation. Lines vertical, and unsymmetrical curves. Color, Blue. 6. — AGITATO — Excitement, evolving from the darkened degree of Mysterioso. Foreboding of evil. Turmoil, rushing water, consuming flames, violent action, release of confined energy. Lines long and oblique. Color, Dark Red. 7. — MESTO — Aftermath of destruction in Agitato degree. Sad, drooping dejection, solemnity, despair, melancholy, prostration, fallen glory and rising shadows. Lines broken and drooping.