Exhibitors Herald (Dec 1924-Mar 1925)

40 EXHIBITORS HERALD January 10, 1925 Copy Service For Exhibitor House Organs House organ or newspaper publication rights to this copy is granted exhibitors by the “Herald” herewith. LADIES HAVE THEIR WAY T ADIES have their way. The modern motion picture is made in accordance with the ladies’ expressed preferences for certain kinds of entertainment. The successful motion picture theatre exhibits a program selected according to like considerations. This is as it should be. The mother demands that which she wants her child to see. The wife demands that which she believes her husband should see. The "flapper” instinctively demands a better grade of entertainment than the "shiek." Men may quarrel as they will with this scheme of things, but it remains the existing scheme and it is unquestionably right. The world is better for it, and the theatre is a nobler institution under this arrangement than at any time in history. COMPARE THE SHOWS ONCE in a while we hear about the deadly competition supposed to exist between theatres. It seems to be a sort of tradition that friendship is unknown between theatrical institutions. Of course this is absurd. As a matter of fact we want our patrons to go to the other theatres occasionally. We want them to compare our entertainment with the entertainment offered elsewhere. If they like the other show best, we want them to attend that theatre, coming back here occasionally to see if we haven’t changed to conform to their needs. That’s the only way we can be thoroughly certain that we have the best show in town. We insist upon having the best. LAUGHS (The following is from Harry F. Storin’s house organ for the Leroy theatre, Pawtucket, R. /.) “Poppa, vot is a cynic?” ‘A cynic, my son, is vot your momma vashes dishes in.” “Phot’s good t’ get rid av th’ rats, Mrs. Rooney ?” “Well, bromide is good, but lettin’ th’ ould licker alone is betther, Mrs. Casey.” Irate Parent— While you stood at the gate bidding my daughter good-night, did it ever dawn upon you— The Suitor — Certainly not, sir ! I never stayed out as late as that. “Did you ’ear that Mrs. Jones won a vacuum cleaner in a competition?” "No; did she?” "Yes, but she says it ain’t no good to ’er. She ain’t got no vacuums.” "My husband certainly is fond of children.” “Why do you say that?” “Last night he was talking in his sleep and he said, ‘Come on, baby, and kiss your sweet papa.’ ” Theatre Bits r HANKS, everybody, for the kind words about the "Theatre Ads for the Year’s Holidays’’ in the Holiday Number. Tell you how it happened. You see, holidays sort of sneak up on us and sometimes we’ve not gotten suitable copy into the column at the left in time for use. The only way to make sure that wouldn’t happen again was to put the whole bunch of them in one issue and of course no issue could be more suitable for that than the "Holiday Number.’’ (And now we don’t have to worry about holiday copy any more for a whole year.) * * * OMENS of 1925 continue bright with addition of J. H. Stiles’ name to the House Organ Exchange this week. Welcome, and thanks for the pleasant remarks. * * * "DEAD Frank Burns’ letter in this Tl issue for a perfect story of exhibitor cooperation. (f'AMUEL STIEFEL advises that his •D house organ is well on the way to press and thanks everybody who helped him get it under way. TTAVE you sent in that copy of your Tl paper for the big pictorial spread of house organ covers.^ Mark it special. LET’S have all those "Peter Pan’’ campaigns at once. Ought to make a press book deluxe, etc., and there were a few who didn’t get in on the big hrst run. House Organ Elxchange E. E. BAIR, Stat# theatre, Uhrlehsvllle, O. HARRY DROWNING, Olympia theatre, New Haven, Conn. FRANK H. BURNS, Orlando Enterprleee, Ine., Orlando, Fla. M. T. CRAIG, Majettie theatre, Dresden, Ont., Canada. E. L. FAWK5, Photo Phone theatre, Gra* ford, Tex. T. L. LITTLE, Majestie theatre, Camden, S. C. M. MaeLEOD, Wolverine theatre, Saginavr, Mich. EARL D. MASSEY, Texas theatre, Killeen, Texas. E. E. MEREDITH, Virginia theatre. Box 1190, Fairmont, W, Va. CARL F. MOCK, 56 Street theatre, Pine to Delancey Sts., Philadelphia, Pa. EDGAR A. MOSS, Moss Advertising Agency, Marion, Ind. W. H. OSTENBERC, Jr., Orpheum theatre, Seottabluff, Neb. EARLE HALL PATNC, Kentneky theatre, Lexington, Ky. E. H. RANDALL, Liberty theatre, Condon, Ore. P. F. SCHWIE, Dnluth theatre, Dnlath, Minn. E. A. SNIDER, Rialto, Virginia theatres. Champaign, 111. ;* S. STIEFEL, Roxboro theatre, Philadelphia, Pa. J. H. STILES, The Dalles Amusement Co., The Dalles, Ore. F. C. WESKIL, Rose theatre, Colfax, Wash. Entry of name in above list signifies willingness to exchange theatre house or* gans with other publishers. (Name) — What Showing Are Doing to Get Business A phototype survey of current exhibitor business effort, with pictures upon the accompanying pages. Moss Liked the Holiday Issue Edgar Allen Moss, publisher of the Marion (Ind.) Theatre News and a member of the House Organ Exchange, writes: "At this time, at the close of 1924, while everyone is busy extending the season’s greetings, I would like to take this opportunity to tell you frankly what I think of the EXHIBITORS HERALD. "Your Holiday Number arrived this morning amid the usual load of mail which comes at this time of the year. The size of it £rst attracted my attention and then, after opening it, its contents kept me busy for more than an hour. To say that it was intensely interesting, splendidly gotten up, well printed, artistically arranged and pleasing to the eye puts it mildly. You have certainly scored and I want you to know that regardless of the holiday rush I have read it from cover to cover. "You hit the bull’s-eye. Your ‘Theatre Ads for the Year’s Holidays’ was a knockout. "Of course the writer is new in the field and has just been reading motion picture journals about three months. From my observation in the short time I have been familiar with these trade papers I want to say that the EXHIBITORS HERALD is so far ahead of all the other trade papers that I fear they will never catch up. "To say that you are ‘up and at ’em’ is putting it mildly. Keep up the good work.’’ Stiles Joins Circle; Likes ** Herald** (Illustrated on Page 34) J. H. Stiles, The Dalles Amusement Co., The Dalles, Ore., writes: “I am so completely sold on Exhibitors Herald that I would like to voice my whole-hearted appreciation of your splendid publication. It contains the meat of matter that is necessary for the success of any showman, no matter what town he is in. “I would like to have you place our name on the House Organ Exchange list. “Our ‘Stilograms,’ the house organ, has been a tremendous success in this city. Am sending you two or three copies to inspect. Would appreciate any criticism you might see fit to make. “With best wishes for your continued success — ” ♦ * * Three pages from one of the "Stilograms” issues submitted are reproduced this week. Mr. Stiles’ name has been entered in the House Organ Exchange. We refrain from criticism of his house organ as a matter of established rule, although we’d like to tell you the good things about it. (Many thanks for the kind word, about the Herald.)