Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000440 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000440
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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8 EXHIBITORS HERALD January 17, 1925 Facts about the 2nd Famous Forty Q^aramounl Q>ictures SALOME OF THE TENEMENTS Sidney Olcott, who made “The Humming Bird”, is the producer of “Salome of the Tenements”. Adapted from the best selling novel by An2;ia Ye2,ierska, the story portrays the rise of a New York girl of warm beauty and soaring ambition from East Side poverty to Fifth Avenue luxury. She borrows $1,5'00 from a pawnbroker to catch a millionaire husband — and catches him. She’s a brand new type of heroine. They’ll love her! Jetta Goudal, the flashy French beauty, plays “Salome”, and Godfrey Tearle, stage star of “The Fake”, and Jose Ruben, the popular stage and screen leading man, head the ex' ceptional cast. Olcott has produced the pic' ture on lavish super-special scale and has pointed every scene right at the box office. CONTRABAND Alan Crosland, producer of “Sinners in Heaven”, offers you another fine bet in “Contraband”, in which again a man and a girl face a hostile world and win out. This big audience-drama of stirring adventure and romantic love is based on the novel of the same name by Clarence Budington Kelland, whose works are well known wherever people read. Lois Wilson and Noah Beery, fresh from their triumphs in “North of 36”; Raymond Hatton and Raymond McKee are in the cast. “Contraband” and “Salome of the Tenements” are just two of the seven entertainment treats composing February’s share of the Second Famous Forty. Other 2nd Famous 40 Pictures for February Zane Grey’s THE THUNDERING HERD with Jack Holt, Lois Wilson, Noah Beery. Directed by William Howard. George Melford production THE TOP OF THE WORLD Anna Q. Nilsson, James Kirkwood, Raymond Hatton, Sheldon Lewis. Dimitri Buchowetzki production THE SWAN with Adolphe Menjou, Ricardo Cortez, Frances Howard. Victor Fleming production THE DEVIL’S CARGO with Pauline Starke, Wallace Beery, Claire Adams, William Collier, Jr. Iribe-Urson production FORTY WINKS with Viola Dana RAYMOND GRIFFITH Theodore Roberts Member Motion Picture Producers & Distributors of America. Will H. Hays, President.