Exhibitors Herald (Dec 1924-Mar 1925)

Page scan 000460 from Exhibitors Herald

Record Details:

Title:
Exhibitors Herald
Date:
Dec 1924-Mar 1925
Volume:
Exhibitors Herald (Dec 1924-Mar 1925)
Leaf #:
000460
Language:
English
Collection:
Hollywood Studio System and Early Cinema
Format:
Periodicals
Contributor:
The Museum of Modern Art Library, New York
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1915 by a Chicago printing company as a regional trade paper for Midwest exhibitors. In 1916, editor Martin Quigley bought out the owners, and over the next 15 years, he grew EXHIBITORS HERALD into one of the most important national, weekly trade papers in the film business. Quigley acquired MOTOGRAPHY in 1917 and MOVING PICTURE WORLD in 1927. In 1930, he acquired MOTION PICTURE NEWS and the new 'consolidated' publication became MOTION PICTURE HERALD. From the pulpit of his editorial page, Quigley preached the need to improve the motion picture industry and improve the quality of the films. He skillfully served as a mediator in disputes -- between distributors and exhibitors, between the film industry and the Catholic Church (Quigley was one of the architects of the Production Code). Quigley claimed that EXHIBITORS HERALD represented the 'independent exhibitor' and sections like 'What the Picture Did for Me?' certainly provided a forum for theater owners. But plenty of exhibitors viewed Quigley as a servant to the studios and large theater chains. In response, publications such as SHOWMEN'S TRADE REVIEW, INDEPENDENT EXHIBITORS FILM BULLETIN, HARRISON'S REPORTS, and BOX OFFICE were either formed or grew significantly in the years following Quigley's brief moment of consolidation in 1930. -- Eric Hoyt, 2014
Date Added:
July 25, 2024
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24 EXHIBITORS HERALD January 17, 1925 Florence Gilbert, whose radiant beauty is cleverly caught by the camera in the Fox short subjects, “The Van Bibber Tales,” which William Fox produced. Edna Tichnor, who has a striking role in “So This Is Marriage,” a Hobert Henley production for MetroGold wyn-Mayer. Marguerite De La Motte, another Fox beauty, who has the leading role in the adapted stage success “In Love with Love,” a Fox feature. Paul Bern, Paramount director, at work on the deck of an ocean liner, making scenes for “Tomorrow’s Love,” starring Agnes Ayres. Raymond Hatton sits near Miss Ayres. RIGHT — Tom Brierley, art director for fifteen years for the Christies at Hollywood, with two of his chows. LEFT How Bath ing Girls Dress for Winter Sports — Virginia Vance, the Cameo Comedies Educational star, is unable to decide what means of locomotion to use for her holiday outing. Harry Rowson, managing director for Ideal Films, Ltd., of London England, and Milton L. Cohen, of Interglobe Export Co., New York, learn the secrets of comedy making from Cliff Bowes and Virginia Vance of Educational-Cameo comedies.